Two years of operating local portal

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Operating more than two years of Zhaoqing port, involving the overall user services are relatively complete, the establishment of the user base is relatively large, but also in Zhaoqing Local has a greater influence. Its product city is indeed a core competitiveness, has long established a good local user reputation, your company's website has strong local competitiveness and has greater development potential. Now I'm just saying my own opinion, the profitability of the local station is nothing more than the local catering and entertainment business, real estate, automobiles, talent, friends, business services and several other major industries, in Zhaoqing this city-level city, nearly two years of rapid development, its development trend industry also around the above several profit points, So we have to accelerate the development before this time, aiming at the above several profit points to extend a new profit model so that its Web site in the hearts of local users.

First: Build more users with core competitive products. I think that under the existing development resources of your company, we should strengthen the core competence of the city. The city to enlarge the scope of services, natural city users will enlarge the scope of the city through the product in my basic understanding of the line, the city of your company to understand the product is not a lot of people do not fully play the role of core competitiveness, in this, Can first combine talent and dating channels, because these two channels more interactive, attract more users. As long as we have established a larger user base, for example, we have 30% of the resources of local users, we have no other advantages than the development of other services or products.

Then: increase the business interaction with the local. Now simple media promotion can not meet the needs of businesses, businesses need to interact more fully and more comprehensive platform, we as the emerging local media, but also business potential customers, naturally become their interactive marketing of the choice. For example, a local well-known web site and a magazine media cooperation planning for the "ideal community I to design" large readers get. Its activities have received almost 300 entries, after writing biographies of the jury selection, from which the top ten finalists of the Golden. These ideas from the cultural life of the park, environmental protection, science and technology, comfort and other angles, said that the residents in the eyes of the ideal home mo, so for the development of real estate designers, builders and the later property management are a very good inspiration. The case is also the "Youth times" as the annual Top ten successful marketing events.

This activity, with the participation of businessmen, the form of activity is certainly quite diverse. For example: Car test drive activities, "Love good Men and women's friends activities, there are some parent-child activities and so on, which I believe your company in the holding of a number of test-eating activities have a very good condition, but if the cooperation with the media, this can be done with each other, the role of Because these offline activities do increase the impact of the site and the media on the local.

Finally: Set up a portal + Community + E-commerce mode: Now the city is a discount, but is not really do the user's real concessions, users of the Internet station, is bound to find some kind of value, we do the site of the product design core: First, the provision of value services, Network marketing principles. The local e-business model is a new trend, the basic mode is for the user can be in the local entity shop online shop for product ordering, merchants to distribute or provide paid distribution services, online ordering the attraction point for the online prices and physical stores are not interoperable, to provide such shops must have online transactions, Its value is to give its buyers, ordinary users to provide third-party supervision and the role of user evaluation, also to buy users to provide a place to communicate with each other, in fact, this model relative to the business, the actual effect of good still be welcomed by them, this can also extend a lot of new profit models, such as: Shop reputation ranking, Bidding rankings, online showroom and so on, users can learn a variety of knowledge through the Forum platform to obtain business opportunities products Word-of-mouth, can also be provided through the website of the system to ensure their own interests, as a guide to the role, in fact, many traditional business models, and then slowly and the network to improve, such as: booking, ordering , orders, etc. As long as we can do the front, grasp the good place of E-commerce mode is still possible. This model needs to be sorted out, this premise development is that we do is not only to provide users with services, E-commerce is not only to provide product sales, we also have unfinished business to provide a trusted platform, a platform can rely on.

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