V5shop CEO tells the shop's three core profit points

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; V5shop's Cheng and everyone to discuss the current even in the next 10 years are very popular topic of e-commerce. In fact, for E-commerce, I can provide you with only the idea, because the method is dead only the idea is alive, but what kind of method is most helpful to you? V5shop the experience of serving thousands of companies. So for everyone to do E-commerce is nothing more than pre-sale, sale, after the sale of every detail of the processing and grasp.

Pre-sales work is mainly divided into two parts: stable sourcing, and effective promotion of conversion. We first talk about sourcing, I always think for e-commerce, stable sourcing is the key to the success of the Web site. Why do you say that? If a successful promotion of the site in the market has a certain degree of visibility, there will be a lot of customers coming, but because your product is quite bad, the information that these customers send out is really negative, for example, the shop's things are broken, not practical and so on similar information, it will bring a considerable impact on your business. Customers will become less and more negative, and eventually you will be "bankrupt". So if you want to make a successful website, you must first have a stable supply. Then how to find sourcing may be our friends today more concerned about the problem:

At present, the commonly used sourcing methods in the market are divided into two kinds according to their own situation:

One, the economic strength of the business website

Second, no economic strength of the business Web site, there are economic strength of the business site to find sources of supply may not be what we listen to today, we mainly look at the second group to find the way of sourcing. Choose to have the strength of the company in fact Taobao has a lot of crown-level dispensers are choosing to sell the company's way to take the goods, everyone is to sell the "zero inventory" "low risk", we can also choose to sell the way to get the source, select the consignment supply, then we have to pay attention to a number of webmaster very small problems:

1, the quality of supply can meet the requirements, as mentioned above if the quality is not good, will directly affect the future of the site business.

2, the source of the gross margin of the market competitiveness, the problem is very important, many individuals have done for six months, found that the pockets of all expenses a pay, become a negative or moonlight clan.

3, the supply side whether there is quality of the delivery process, many of our personal friends do e-commerce sourcing party each delivery has 6-7 days to send to customers, which will bring very large adverse impact on customers. Distribution is a key link, because in the eyes of customers, express service is part of our e-commerce services.

4, sourcing is attractive. For example, everyone is selling women under the age of 30, your source of attraction is very high, the attractiveness of similar sites are many times higher. Today's girls look at clothing when the first look is that this product is not good-looking, especially after the 85 consumer. It's nice to think about other things.

In short, the success of the Web site is mainly to see sourcing, sourcing a certain choice of good, business will be better. This is my source of some personal ideas, I hope that in the search for the source of the time a little help, the second part of the pre-sale work is to carry out effective promotion of conversion, attention is not a simple promotion to engage in traffic.

E-commerce in the network marketing process which can promote visitors to change customers, access to quantitative sales, that is, the problem of customer transformation. Fundamentally, there are only two basic points that affect the ultimate transformation of the Web site: the right person and the perfect experience. A lot of friends and I chat often say, I am now a very high number of visits every day. SEM also spent a lot of money, that is, no orders. I understand that, the right person: the site should bring people who are really interested in the content or product of the site. The perfect experience: when these people really come to the site, they need to have a perfect experience to push them towards transformation. On this side I said two points is also my friends around the spread of the misunderstanding of the two points.

First, the goal should focus

Everyone is convinced that they have a clear vision of the site. But that is not the case. You don't think you're going to make a mistake like that, but a lot of my friends have actually made it. including myself. One of the simplest examples, have we ever told ourselves something similar? -"I'm going to increase my site's sales revenue by 10% next month." This is a seemingly clear goal, with specific time and specific growth. However, this goal is far from clear enough to promote the transformation of the website. For E-commerce, the increase in sales income is indeed the ultimate transformation. But what are the factors that drive the E-commerce Web site?

In the case I have consulted with my friends, the main reason for the increase in sales revenue is that the sales of 20% or less goods are greatly improved, 28 law: 20 of the goods occupy 80 of the sales. Visitor number increase, promotion, peak season, etc. Therefore, according to the actual situation, the goal of transformation should also be different. If it is true to hope that some of the sales of goods to promote revenue, then the goal should be specific to increase the number of these goods sales transformation; If the increase in site visitors is the source of revenue promotion of the site, then the goal of transformation should be.

Focus on the capture of traffic; if it is a promotion, then it is the promotion that needs attention. Sometimes, the increase in sales income is the combination of many factors above, it should be more attention to the specific objectives of the breakdown to break.