Webmaster in the optimization of the site do not ignore the internal page optimization

Summary: A lot of webmaster often hang on the words is to do the site to the content of the king, to create high-quality content. Of course, if there is a brilliant article can get some traffic, but the current use of collection tools to come over the article only in the title of the changes, I think so

Many webmasters often hang on the words is to do the site to the content of the king to create high-quality content. Of course, if there is a good article can get some traffic, but the current use of collection tools over the article is only in the title to make changes, I think such an internal page for the inclusion of the effect is generally visible. Then, if we value the Inner page optimization, it will be more obvious to do the optimization effect.

But at present, we know that the general webmaster will only be under the title of a certain degree of optimization, not very good use of the page to improve the site included. In fact, if you despise the inner page will lose a lot of traffic. SEO optimization of the site is one of the main content optimization, but also on the article page optimization. A site about half of the traffic is derived from the inner page, the inner page is generally optimized for the long tail of the word, long tail optimization is more and more important. Because the number of pages is far beyond the category page or home page, although the home page and channel pages have a very hot keyword traffic is huge, but also advised webmasters in the optimization of the site when not to ignore the internal page optimization.

For the recent, still complain about search engine to own website not to collect. Analyze the reason and see why. If there is no cheating and other behavior, then the good part of the page to do optimization. The author of my internal page to optimize some of the experience to share, although it may be the experience that everyone is very clear, but usually do when it may be overlooked. Then you can see the following aspects of the specific methods:

First, included and updated

1, constantly update the internal page information;

2, Web code and keyword optimization;

3, code requirements neat, standard! The site's navigation, the title and so on, so that web Spiders Crawl Web page format is important, the appropriate use of some series, will have some help.

Second, content optimization

1, do not create a text content too long page, to moderate use of pagination to show that no one is willing to read long content, it will make the eyes very tired.

2, writing to change, searchers are likely to use different combinations of words or different word order.

3. Think like a newspaper reporter. Start with the most important information at the front, continue to emphasize important concepts throughout the article, and end with a powerful summary.

4, like direct marketing staff have been thinking. How to write content to retain visitors, use the charm of language and hook up most people, provide a strong sense of urgency of the action appeal.

Third, add internal links to the page

1. Homepage most important

Each page in the site should have an internal link to the homepage, including the lowest-level product introduction page.

2. Website navigation

Site navigation links are search engine spiders crawl down the important line, but also to ensure that the site channel interoperability between the bridge, the proposed use of text links.

3. Breadcrumbs and breadcrumbs

The significance of breadcrumbs is to tell users exactly what position they are in, so that the navigation can quickly reach the superior page. Breadcrumbs should list the names and links of all the parent pages (logical structures) on the page where the user is located.

4. Relevance link

The article page of the News column can list the relevance article, also may list the correlation search result, for example: TOP10 under this class, clicks the rank, the previous article, the next article can also become the correlation link.

5. Sitemap

Make a site map and add a map link to the bottom of the homepage (preferably made in HTML format)