Website construction must have the movement

Absrtact: In our website construction career, discovered a very strange phenomenon, that is: the enterprise realizes the necessity to carry on the website construction, but after the website construction actually completes has been few people to play the correct function of the website. What changed the business

In our website construction career, found a very strange phenomenon, that is: the enterprise realizes the necessity to carry on the website construction, but after the website construction actually completes has been few people to play the correct function of the website. What changed the original intention of the enterprise or the enterprise's thinking and action has not been put into place?

This usually happens on the corporate web site. Because the mall site and foreign trade sites are mostly operational, purposeful also relatively strong type of site, but relative to such sites, the enterprise Display type of Web site usability is not so strong, and therefore the most easily become "abandoned darling."

To give a simple example, a Web site in the construction will go deep into the details, such as what font, the spacing between characters, each section of each column how to set up the picture is reasonable, and so on. However, after the completion of the site construction delivery, the enterprise thought that the site has been completed, do not have to worry about, in the longer term, the site does not need to bring any effective value to the enterprise, even the people who visit is very few.

Why is this happening?

First of all, the company is not familiar with the Internet, especially the network marketing. Website to really play its display and attract the role of the target audience, website construction is only one of the most basic step, the more important step is to complete the site construction of the post site promotion. Website through keyword optimization can be through the search engine by the target audience learned, and through the network to promote the site can really for the enterprise will be more potential customers into a real sense of customer.

In the current operating situation, most enterprises ignore the latter point. One reason is that enterprises do not know how to promote the network, also do not know the significance of network promotion, on the other hand, the network to promote the cost of the construction of the site compared to the cost of a lot higher. such as a cost of 3000 yuan site, is only three of the most popular keyword optimization to Baidu home page, the cost of more than 10,000, if you want to optimize to other search engine home page or other ways to promote activities, the cost is still far above this number.

But the effect of network promotion is also very obvious, such as is considered to be the vertical electric business in the winter season, beautiful said and Mushroom Street only through the micro-blog marketing has become known as the current well-known electric dealers, and its income, its promotional costs are very low, but it is more than some other rely on the flow of money to burn the electric dealer is also more effective, On the other hand, a customer of Guangzhou odd billion network, made a website about paper-cut, and then optimized to the Baidu home page, its orders and customers not only brought a lot of development opportunities for its enterprises, but also led the company around the villagers rich, this is our site in the construction of the most willing to see things, The enterprise's efforts have been successful, and Guangzhou billion network also helped.

Now many enterprises also see the development of the electric business and the development of the Internet opportunities. But how to really implement the action to get more benefits from it, but it is the business need to think about things. After all, the success of the Internet is more than simply having a website.