Website planning the main tasks, characteristics and principles

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What is site planning

In the establishment of e-commerce site, the site's planning work in the whole process of site construction to be reflected is the most important part of the site construction, but also the most easily overlooked part. Website planning is to analyze the market before the website construction, to determine the purpose and function of the website, and to plan the technology, content, cost, testing and maintenance of the website as needed. Site planning plays a role in planning and guiding the construction of the website and plays a role in positioning the content and maintenance of the website.

Site planning both strategic content, but also contains tactical content, site planning should be based on the height of corporate strategy to consider, tactics for strategic services. Website planning is the basis of website construction and guidance program, determines the direction of the development of a website, while promoting the site also has instructive significance.

1. The main task of site planning

The main tasks of site planning include:

(1) Develop a website development strategy. Website services in the organization and management, its development strategy must be coordinated with the strategic objectives of the entire organization. Develop website development strategy, we must first investigate and analyze the organization's goals and development strategies, evaluation of the current website features, environment and application status. On this basis, to determine the mission of the site, develop a unified website strategic objectives and related policies.

(2) Formulate the overall plan of the website and arrange the project development plan. Xiao'ai studio to remind everyone in the investigation and analysis of organizational information needs, based on the site's overall structure program. According to the development strategy and the overall structure of the program to determine the development sequence and timing of system and application projects. Examination finishing

(3) Development of website resource allocation plan. Put forward the hardware, software, technicians, funds and other resources needed to realize the development plan, as well as the budget estimate of the whole system construction, and conduct the feasibility analysis.

The planning phase of a website is a management decision-making process that requires the application of modern information technology to effectively support the overall program of management decisions. It is a combination of management and technology. The planners' knowledge, pioneering spirit and pragmatic attitude towards management and technology development are the key factors for the success of site planning.

2. Website planning features

As the construction of e-commerce websites is costly, lasted for a long time, complicated in technology and involves a wide range of issues, website planning is the initial stage of this complicated work. The quality of this work will directly affect the success or failure of the entire system construction. Therefore, we should fully understand the characteristics of the work at this stage and some key issues that should be paid attention to in order to improve the scientific and effective planning.

(1) Planning is long-term, future, global and critical issues, so it has a strong uncertainty, and a high degree of unstructured.

(2) The working environment is to organize and manage the environment, and top management (including senior management) is the main body of work.

(3) Because the plan is not to solve the specific business problems in project development, but to determine the objectives, strategies, overall system structure plan and resource plan for the whole system construction, the whole work process is a management decision-making process. At the same time, system planning is a combination of technology and management, and it identifies the overall program that effectively supports management decisions using modern information technology.

(4) Planners' understanding of the management and technology environment, their insights on management and technology development, and their pioneering and pragmatic attitude are the determinants of planning. At present there is no way to guide the whole process of system planning methods, it must use a variety of methods to complement each other and learn from each other.

(5) The result of the planning work is to clearly answer the questions raised in the content of the planning work and describe the overall profile and development process of the website. However, the details should not be narrow. It is necessary to provide guidance for the subsequent stages of work, to develop a scientific and reasonable goal for the development of the website and to make it possible to achieve this goal, instead of replacing the work in the subsequent stages.

(6) e-commerce site planning must be included in the development of the entire enterprise planning, and should be rolling regularly.

3. Website planning principles

Website planning should follow the following principles:

(1) support the overall goal of the enterprise. The strategic goal of the enterprise is the starting point of planning. Site planning from the business goals, business management information needs analysis, and gradually derived the strategic objectives of the site and the overall structure.

(2) Focusing on top management as a whole, taking into account the requirements of various management.

(3) Get rid of the compliance of business systems to organizations. Knowledge of the business process often starts with the current organization, but only by getting out of compliance can it improve the resilience of the business system.

(4) make the system structure have a good integrity. Website planning and implementation process is a "top-down planning, bottom-up" process. Using a top-down planning approach, you can ensure the integrity of the system structure and the consistency of the information.

(5) easy to implement. Planning should provide follow-up guidance, to facilitate the implementation. The selection of programs should be effective and should be the most economical, simple and easy to implement. Emphasis on practical means of technology, not one-sided innovation

This article Source: Little Good Studio (http://www.xiaoguai.net.cn/shownews.asp?id=326)