What is the benefit of optimizing a picture

Absrtact: A lot of pictures website, especially beauty picture website, excessive attention Baidu keyword ranking, but forgot to the picture itself optimization, in fact, whether Baidu or Google to the image of the search function has greatly strengthened, through the optimization of the picture we can

Many image sites, especially beautiful pictures of the site, excessive attention to Baidu keyword rankings, but forgot the picture itself optimization, in fact, whether Baidu or Google to the image of the search function has greatly strengthened, through the optimization of the picture we can get a lot of traffic.

Many webmaster thought, picture optimization is simply to add an ALT tag to the picture? In fact, there are many ways to operate in the middle.

One: What are the benefits of optimizing the picture?

First we look at Baidu, Baidu's image search engine function is very powerful, Baidu itself on the block is also very concerned about the flow of the internet to come from, video, pictures, novels and so on these pieces, the picture is very large flow source.

We look at Baidu's home page, for example input 1618 beautiful pictures (http://www.1618.me/), and then go to Baidu image search, through the analysis of data, in addition to keywords, Baidu image search one day to the top ten pictures of the flow is very large.

As you can imagine, if you optimize the picture to the top three Baidu image search, and not as fierce as the keyword competition, optimization difficulty is far from hot keyword so difficult, some external picture content and your site content is consistent, if we webmaster do this piece of picture optimization, bring the flow is very accurate, Its conversion rate is also very high, especially for some traffic stations, QQ station, such as beauty pictures of the site, is through the image itself optimization, take a considerable amount of traffic.

We analyze 1618 beautiful pictures of the website, you can find 1618.me in Baidu's image search included 6700, you can imagine how many clicks in the middle of the click Flow and Transformation.

Second, how we should picture content optimization

Image content optimization for the site, we all know is very important, how to reasonably optimize the picture content?

1: First do the content of the ALT tag

All SEO articles tell us that the picture must be added Alt, so far the search engine technology can not read the real content of the picture, or to use text description to tell spiders what your pictures are doing, HTML inside the ALT tag is the best description of the picture content tool, Alt will be very explicit about the content and description of the search engine picture.

Need to pay attention to, in the set good alt at the same time also want to clearly set the width and height of the picture, you can refer to the following code:

< img src= "Address" width= "width" height= "height" alt= "Picture content description" >

Remember standard code, for the collection engine included, provide more information, but also can user experience, spider crawling is very beneficial.

2: Add the outer chain to the picture

The weight of the site, outside the chain played a major role in doing SEO we have half when it is in the construction of outside the chain, through the chain can do spider quickly included, if your site has not been included, through the chain can be resolved, the site keyword ranking, the overall weight of the site is not very high, we want to do the picture is included, You can add a chain to the picture, picture chain construction relative to other text outside the chain obviously much easier, basically all the forums are allowed to reprint pictures, this is the picture chain, we can be a large number of in, blog, Forum on the reference picture can reach the purpose of attracting spiders, we can refer to the http:// www.1618.me/mm/hanguomeinv/.

3: The keyword of the picture with the subject of the article remains one to

Keyword must be associated with the title of the article. We can be like, if your article is a beautiful picture, the label is written, plants, obviously this is irrelevant, no relevance of the article title will make spiders do not include, or even down the right, like 1618 beauty we can write, beauty, sexy beauty and so on. So we must do this, the label and subject must be similar, so that can be included, you can also let search engines to identify the quality of your site, improve search rankings.

4: The composition of the picture in the article is very important

The picture and Mao can greatly enrich the content of the article, search engine on the picture and text combined with the weight of the article, so that reasonable layout, there is in the weight of the site to improve the image.