What is the relationship between search engine rankings and long tail keywords?

Absrtact: In the network age, because the cost of attention is greatly reduced, people may pay attention to the tail of normal distribution curve with very low cost, pay attention to the overall benefit of tail produce even exceed head. For example, a famous website is the world's largest online advertiser,

In the network age, because the cost of attention is greatly reduced, people may pay attention to the "tail" of the normal distribution curve at a very low cost, pay attention to the overall benefit of "tail" will even exceed "head". For example, a famous website is the world's largest online advertiser, it does not have a large customer, revenue from other advertisers are ignored by small and medium-sized enterprises. Anderson believes that the network era is concerned about the "long tail", play a "long tail" of the benefits of the era.

The long tail theory is a new theory of the internet age, which is proposed by American Anderson. The long tail theory holds that because of the cost and efficiency factors in the past people can only focus on important people or important things, if the normal distribution curve is used to depict these people or things, people can only focus on the "head" of the curve, but will be in the curve "tail", need more energy and cost to pay attention to most people or things ignore. For example, in the sale of products, manufacturers are concerned about a few so-called "VIP" customers, not to take into account the majority of the average consumer.

Long tail keywords as the name implies than the general keywords to be long, is those with the content of the site has the key words. They are not popular keywords, which means they may not be keywords that customers often use to retrieve. More often, they should be a combination of hot and non popular keywords, or a combination of hot and hot keywords.

Long tail keywords are characterized by: relatively long, is often 2-3 words, or even phrases. exists in the content page, in addition to the title of the content page. The search volume is very small and unstable. Long tail keyword to bring customers, conversion to the site product customer's probability is much lower than the target keyword. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

The long tail theory is very useful for keyword strategies in search engine optimization, although a few core keywords or generic keywords can bring more than half the number of visits to a site, but the sum of very specific keywords that are not much searched for That is, the long tail keyword can also bring a considerable amount of traffic to the site and these long tail keyword search formation of the customer conversion rate is higher, often also significantly higher than the common keyword conversion rate. For example, a common word "SEO" to retrieve the site visitors and a search for "Hangzhou SEO" to reach the site visitors, the latter is more easily converted to the site's customers. This is the study of the user keyword search behavior dispersibility and the value of the decentralized keyword strategy.

Baidu and Google's left-ranked way can be roughly divided into 2 kinds: the left bidding rankings, the left natural ranking. As the largest 2 Chinese search engines, Baidu and Google can bring a huge amount of traffic to each site. Although the competitive ranking can be stable in the Search engine home page. However, in Baidu and Google ranked in front of the popular words, often each access to a few yuan bidding, for a day visit tens of thousands of websites, this promotion fee will be a great marketing expense, very unsuitable for most of the site. More sites need more cost-effective ways to improve site rankings.

So, in such a context, now more and more network marketers began to focus on the site's long tail keyword, the long tail keyword expansion to spend more time. This is actually a kind of inevitable, because the core keyword ranking traffic is too fierce, will be spent on the keyword optimization is not hot can still get to the core keyword equivalent to the flow, so the way is to win the keyword coverage, and ultimately can Mickle, Mickle.

Understand the long tail theory, found the role of long tail keyword, SEO workers immediately action.

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