What is the thinking of SEO?

Abstract: The author before the "SEO into the ideal of failure to reality," a lot of people resonate, of course, the voice of criticism is indispensable, there is criticism I have progress, thank those who give me the words of the people connected. The contents of the article have been said, will write a

I wrote before the "SEO into the ideal of failure to reality," a lot of people resonate, of course, the voice of criticism is indispensable, there is criticism I have progress, thank those who give me the words of the people connected. The content has been said, will write an article on SEO thinking, then the author today to explain my eyes in the SEO thinking.

What is the thinking of SEO? brand + user Experience + Website architecture + Content + Guide users + Ads

I. Brand

The importance of the brand is self-evident, with the brand is equivalent to have ranked. The brand can defeat Baidu, but Baidu cannot defeat the brand. Do SEO first step must be brand as the core, understand everything about the company, including culture, products, personnel. Starting from the brand positioning, to expand SEO ideas, the purpose is the most effective.

Talk about SEO brand, Taobao is a typical example, do seo people know Taobao is shielded Baidu search engine crawl, but Baidu Taobao SEO is how attitude?

Robots.txt directly shielded Baidu, but Baidu gave Taobao snapshots are updated every day. This explains everything, Taobao has a brand, Baidu must rely on the brand, or Baidu lost heavy; if Taobao has no brand, Baidu will give up you, you will lose heavy.

So the brand is very important, do SEO must remember to start from the brand.

Second, the user experience

About the user experience, 360 of the Zhou is a master. His experience of the user is this understanding: first, to exceed the user expectations, can bring users surprises. Second, a good user experience should be able to make users feel. Third, a good user experience starts with the details and runs through every detail.

and Liu Yufan feel that the user experience is the user as a lazy ghost, that is, to all the brain, complex and troublesome things, have turned it into a fool product, and then the user supplies lazy, then this is the user experience.

Talk about SEO user experience, of course, with the above said there is a gap. SEO user experience, mainly including Baidu search engine user experience, the site itself user experience, product picture of the user experience, the content of the user experience, outside the chain of the Guide user experience, brand user experience, there are other factors of the user experience.

SEO standards for the user experience is getting higher, from the site's vision, to the quality of the content, have a great promotion, in the face of these user experience, you do how much kung fu? In particular, a lot of medical websites, there is no user experience, of course, the author's medical website user experience is absolutely ahead of the industry level. I don't believe you can go and see.

In short, do SEO as long as the user experience to do a good job to meet the needs of Baidu and user preferences, then do rankings or do marketing, will be easy.

III. website Architecture

Web site structure absolutely affect the SEO, the quality of the structure directly determines the Baidu quickly indexed and ranked high and low. You can see the author now this medical site (http://nanke.tianya.cn) Although it is a level two domain name, but the structure of the site is absolutely good.

Because the author is not a master code, here can only give you a little advice. Do the site best use div to design the site, so that the design of the site on the impact of SEO is obvious. Because Baidu search engine most loves is the website that Div designs.

At the same time, the design of the site should pay attention to do a few things, 1, the code more streamlined to do more streamlining. 2, the navigation should be clear. 3, there is a sense of hierarchy, the directory does not exceed 3 layers. 4, do not use too much flash.

Baidu Search Engine Optimization Guide also pointed out: the site structure recommended tree structure, tree-type structure is usually divided into the following three levels: Home-Channel-article page. Like a big tree, first there is a trunk (home), then a branch (channel), and finally leaves (plain content page). The tree structure is more extensible, the content of the website becomes more and more, it can be easily responded by subdividing branches (channels).

The ideal website structure should be more flat some, from the homepage to the content page level as little as possible, so the search engine processing, will be simpler.

At the same time, the site should also be a network structure, each page on the site should have pointed up, subordinate pages and related content Links: Home page has to the channel pages of the link, the channel page has to the homepage and ordinary content page link, the ordinary content page has to the superior channel as well as the homepage link, the content related webpage has the link between each other.

Each page in the site should be part of the site structure and should be able to link to it through other pages.

To sum up, a reasonable web site structure should be a flat tree-type network structure.

Iv. Content

Content for the king of the era has been white-hot, no matter what enterprises are in the content of a lot of effort. Special medical industry, in the production of content can simply use ants to describe, because many editors, content, "of course, the quality of the content here and bad, we do not dare to elaborate."

The real value of a website should be in the content, if there is no good content to attract users, then this site is not far away from death. Even if your product is good, you have to have a beautiful copy to attract users to understand the product's interest and patience. Otherwise, the user came in for 3 seconds to go, at this time, your site is no good.

Now, what else can you take to keep the user's heart? The answer is content.

Good content should be guided, can solve the user's immediate needs, or can drive users into the next page. Is it difficult? Very difficult, first of all, must be the company's products, customer groups, but also to analyze the psychological needs of these people, if you can do this, so good content can be a victory.

Content determines the SEO everything, as long as the content of the quality and quantity to upgrade up, as long as the user's heart tightly pulled together, then Baidu also take you no way, this time your SEO, want on on. Also need to see the face of Baidu?

Remember: content is the root of everything!

V. Guide users

The Guide users here, the author refers to the question and answer platform with other forums, blogs, micro-blog, micro-mail and other platforms.

Many people put these platforms together with SEO rankings, in fact, this is wrong. As SEO thinking things, we should not put these and rankings hook, we should let these platforms play a role in guiding. This can reflect your SEO thinking.

Many users use the search engine, are the use of phrase questions to search the way. So they are generally asked directly with the brand or product related, but also the direct demand of things. For example, I search on Baidu: Which family is the best in Guangzhou? Then come out a pull box. The user is from this information to contrast, as long as the user has reached the psychology of liking, then he will choose this family. This time we will be able to use these to guide the good. If the user says so, then we can answer: Guangzhou Male Hospital has a lot of home, each technology is different, because each hospital will focus on a certain piece. For example, the PLA 458 Air Force Hospital http://nanke.tianya.cn is focused on male function. So also depends on the landlord's own needs, hope for you useful. At the same time you can learn more about the hospital information.

This kind of answer can play a good role in guiding, but also give users some symbolic analysis and interpretation. Let the user to judge, neither without losing our marketing purposes, but also to guide users into the site, and subconsciously told the user, the choice of hospitals to targeted, not a wide selection of the ignorant.

Guide the user's platform we should firmly grasp, and to make good use of. SEO Things in fact, many directions affect, these are the decision of SEO thinking, seo no dead end, only a different way.

Vi. Advertising

What is the relationship between advertising and SEO? This ad refers to: PPC ads, soft text ads, platform ads, website cooperation ads.

To advertise is a very good way to promote. There is a sentence that said: The bouquet is also afraid of Deep alley. So no matter how good your product is, how beautiful the site is, if you do not promote, do not advertise, who knows your things good?

In the real life of advertising in the circumstances, how can we make the ideal effect? This time we have to have the thinking of SEO to use resources, with the way of thinking to advertise SEO to better show the ideal effect.

Can advertising have a good effect? Of course, do you remember the brain platinum? At that time is relying on the form of soft, television and other advertising, so that the brand instant fire up. Other people's soft text ads are very practical, not only can seduce the user's potential to buy psychology, but also mercilessly grasp the user's understanding of the brand and yearning. So the brain platinum success, his success is not accidental, is inevitable.

Do SEO is to rely on the promotion of advertising, promote the effect of the brand, promote the site's traffic, promote the characteristics of products, promote the user's curiosity, promote the user's psychological needs. As long as the use of good advertising, then do SEO can be a good solution to some SEO problems can not be solved.

SEO thinking is not only one, thousands of thinking, the way can change. SEO thinking can make SEO better, more can let Baidu imposed on you to have goodwill, let Baidu to you love hate cross. The nature of SEO thinking depends entirely on how much you know about the industry, how much you love the cause, how much you know about the user's psychology, and whether your reverse thinking can keep pace.

Finally, tell you, SEO thinking is actually unutterable not rumors!