What needs to be done on the Medical website Project planning

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I believe many medical websites have experience in planning projects. And, with the development of the medical website now, an attractive topic is very beneficial to the website, for the medical website, the topic content planning occupies a very important position. So, what needs to be done about the project of the medical website?

First, the theme of the medical website Project planning.

Network news topics suitable for the performance of various major news topics, then, for medical sites, will be a number of major events or high search quantifiers to do a topic. Below, according to the different subject matter, introduce separately.

1. Major unexpected events.

can use the unexpected event, use the media and so on, to provide more extensive and comprehensive information to the public, general such topics are more attractive to meet the needs of the vast majority of people.

Moreover, one can choose a news event, the advantage of which is that the limited power can be concentrated, in a very deep digging, but also easy to form characteristics. However, if the angle selection is not appropriate, it may also backfire. In addition, the majority of the audience still need to fully understand the event, the topic is too narrow, will affect their reading interest. For example, I do this depression topic, I have a few recent depression news, to highlight the harm of depression, guided to treatment.

2. Use the keyword of high search quantity to do the topic.

The people who have done the bidding of the medical website know that the keyword of high search quantity, for the website, the conversion rate is very high, can bring a great marketing benefit to the hospital. So, a high search volume of keywords to bring in the flow, how to improve the conversion rate? This is to use high search volume keyword to do an attractive topic.

Let me give you an example of one of my projects:

The theme of this topic is "the best treatment of insomnia hospital," the reason for the choice of "treatment of insomnia the best hospital", because this keyword search volume is very large, the majority of such patients have to search for medical intention. Therefore, it is more attractive to do this kind of theme.

Second, the topic of the medical website program planning.

On the topic of Network news program planning, need to be based on your topic to do. Then, in the previous example, the theme of "the best hospital for treating insomnia", then, the following columns must be done around this topic. In fact, the coherence of a topic column is more important to the topic. Network news topics of the column planning need to pay attention to the following aspects:

1, a lot of news topics are "cliché" topic, if you do not want your topic and others like the words, must have their own new ideas, then must be in the column page to spend the mind.

2, the topic of advertising. Must attract the eye only then, if your advertisement does not have the attraction, will cause the customer to close directly, jumps out the website.

3, you know who your client is? What does he need? Many medical websites find that doing a topic doesn't make any sense, and no benefit whatsoever. For example, you want to do is whitening products, then, you need to perform the most must be your whitening effect, this will attract the broad masses of women's eyes.

4. The continuity between columns and columns. Each column should be connected, not without continuity, will make the customer look at half turn off. Proposal to do a project before, should have a reasonable plan, so as to let your topic inter-related, will not have customers halfway away.

Third, the design of the medical website topic.

1, the color of the website. Choose the right color according to your theme. For example, if you do the topic of depression, certainly can not use red, definitely need to use warm color system.

2. Website typesetting. Site layout must be clear to let users know what your project is doing. Don't read it and don't know what it is.

3, effective insertion of marketing information. If you insert too much marketing information, it will definitely lead to users very disgusted, but the effective insertion of marketing information, will definitely make your users feel very comfortable, resulting in consultation.

4, the content needs to be rich. The article in the project connection, must be rich, close to the theme of the topic, so not only rich content, but also make users more and more interested. If your article is boring, I believe that users will not read well, so the conversion rate is much lower.

Above is my introduction to the topic planning of medical websites, although there are some laws on the topic planning of medical websites, but in practice, editors still have to show individuality in the topic, only breaking the rules can bring vigor. If you have other questions, welcome to add my qq:331055515 qingdao seo can login http://www.guoqing8.com/.