Absrtact: Yesterday I saw a question like this: Why Baidu can never find the information I want? I believe many people have such doubts, and feel that search engines do need to be improved. In fact, I see the answer is actually quite worth it for us to do SEO people counter
Yesterday I saw a question like this: Why Baidu can never find the information I want? I believe many people have such doubts, and feel that search engines do need to be improved. In fact, I see the answer is actually quite worthwhile for us to do SEO people reflect on, and its answer is this: what you want to get the answer depends on what kind of questions you ask. Where is the point of our reflection? First of all, we must understand that we do search marketing is to do the answer marketing, but also a passive marketing. But the advantage is that precision is very strong, far stronger than traditional TV ads.
We are doing search marketing, in fact, before the user has not searched the answer first buried well. Like doing Baidu know marketing, Baidu Encyclopedia, library, experience, including your own site, can be understood as you are planting the answer, and other users to find. A good answer can bring a lot of benefits oh, remember that there was a friend to do recharge software agent, it only do Baidu know to promote, one day also has hundreds of yuan of income. I went to see its problems, in fact, do Baidu know the promotion of people know, all are ask themselves, the key is how you ask, this is the first step, if you do not understand this step, then all the efforts behind you are in vain, so the mature SEO companies in foreign countries have a professional keyword mining engineers. Dedicated to collecting such valuable keywords.
How do we know what's wrong with the user? In fact, you can go to Baidu to know the word search, then those past questions will be displayed, this can be used as a reference. Of course, you can also go to search and ask, Tianya, Sina love to ask the above to find similar problems, and then make a flexible, through logical reasoning, this question came out. In fact, do Baidu promotion can also collect a lot of such valuable keywords, in the Baidu promotion has a fuzzy match. In this way we can see every day into the keywords of our website, I saw through the Baidu promotion to see a lot of I think that some of the keywords, some keywords extremely long, extremely accurate, I put this keyword to search engine searching for a while did not find the answer. If at this time we based on the user's search to provide an answer to the search engine, ranking naturally needless to say, the user in addition to you an answer, even the answer is not, it does not believe you, but also believe who. This kind of keyword extremely cold extremely accurate, the conversion rate is extremely high. Perhaps one months also so a few IP, but this kind of long quasi key words in the transformation or the transaction is the most valuable.
In fact, using Baidu to promote the collection of keywords is very good method, of course, I believe that the use of Baidu to promote fuzzy matching the flow of quality is not high, conversion rate is very worrying. At this time our SEO value can be reflected, that is, from the Baidu promotion in the keyword once again, with your logical reasoning to choose a batch of the key words to deal with, and set up a keyword thesaurus, remember in the previous several articles wrote a "seoer should be for their own website to establish a sound keyword library "We're just laying out the answers to those keywords that we think have a conversion rate.
In fact, each has a traffic site can collect keywords, especially some high weight sites, often found that we did not do these keywords. But these keywords can bring traffic, in fact, the search engine situation is such, if can not be accurate matching, it can only be fuzzy matching, the general situation of the answer is not particularly ideal, jump rate is very high, stay time is not long. If you think these keywords are valuable at this point, you should provide a separate page to provide a professional answer, only in order to win the user.
Here we need to clarify a question, the so-called bury the answer, not necessarily refers to is a question, we should look more broadly. As long as the search engine query that is called to find the answer, do not tangle is not a question. We first figure out how users ask questions, just as we know where the prey is going to go. The next answer is to catch traps, which is the key to success. Answer the design time must solve the user's problem, dispel the user's doubt, lets the user believe you, the best also can excavate user's latent demand. The basic idea of the answer design is this.
In fact a good answer a good "trap" can set a lot of prey Oh, and this is a way to promote the accumulation of. Today's main talk is to let everyone understand the user's way of questioning is our focus to focus on the image, this is similar to the keyword selection in SEO, but the study of how users ask the topic to a lot of depth? Do SEO people especially to study this topic, in fact, marketing is a system, to understand the first step before you can take the next step, The next time you have the opportunity to share with you the design of the answer how to do?