Summary: The site's collection, ranking and click is an important SEO work three links, they are missing a lot of three, but also in accordance with the order, the site to want to have SEO traffic, included is the first important step, not included so ranked, click on all
Site collection, ranking and click is the SEO work of the important three links, they are missing a lot of three, but also in accordance with the order, the site wants to have SEO flow, included is the first important step, not included so ranked, click are clouds, so the collection of optimization is very important, In fact, many of the sites included are not very good, especially some large and medium-sized websites, it has been included in the optimization of the space, when you add it to the optimization of the time, the flow will often increase a lot, so only in the collection of this link, there are a lot of work to do, then how do we scientifically do a good job of the site included?
1, analysis of search engine crawl log
When our web page is included, first of all, we need search engines to crawl, crawl, when the search engine crawled to your page, and it felt that the quality of your article to meet its standard, it will include your Web page into its index library, and then processed to give you the page corresponding keyword ranking, and analysis log , you can clearly know which pages we have been crawled, which pages have not been crawled, the site of each directory crawl situation, so we can take appropriate measures to promote the collection of search engines.
2, on the home page to show the URL of the Web pages not crawled
In the previous step, we have extracted the list of URLs that have not been crawled, and then we can put these URLs on the homepage to increase the chance of being crawled by search engines, so many websites have the newest articles in the home page, random display section, In fact, mostly in order to increase the search engine to crawl the opportunity to increase the site page, the weight of the homepage is a Web site in the highest URL page, is often the most active spider pages, so the home page can often be added to the display.
3, the use of robots.txt documents and nofollow, NOINDEX tags to assist the search engine included
Read the search engine principle Book people know, for search engines, its resources are limited, every day search engine can only crawl the internet part of the Web page, and in this crawl pages, included is only part of the search engine resources are scarce, in this case, We want to show the URL of our most important page to the search engine as much as possible, and for some not included in the value of the page, you can prevent its collection, or to prevent its tracking, here, a nofollow file with the use of, for example, some do not include meaningful contact us, business recruitment, login, Registration and other links, we can directly use nofollow to prevent search engines to track, for some directories such as the site template directory, some of the Web site dynamic URL, we can use robots to directly prevent the search engine included, And we can also add the Noindex attribute to the head of the page to block the search engine included, when we put these so-called meaningless pages are blocked crawl, search spiders will be in our site to crawl more meaningful pages, thereby increasing our effective included.
4, more than a few Web site List page URL outside the chain
In Soso's official SEO guide, once mentioned this, that is, we can focus on our list page, you can give some of the list page more outside the chain, because there are more effective URLs in the list page, when the search engine spiders crawl to the list page, they will crawl the product URL in the list page, So as to increase our collection.
5, flexibly adjust the search engine crawl frequency
In Google Webmaster tools, one of them is that we can according to their own site, adjust the search engine crawl frequency, in the default case, Google is according to your site's server to recognize the situation, to adjust its crawl frequency, its principle is in your server can withstand the situation, as much as possible to crawl. Therefore, if we want to improve its crawl frequency, we can in this Google Web site management and tools inside adjustment, of course, this can only be targeted at Google.