Why does the brand keyword say to the enterprise site so important?

Summary: Throughout the search industry, that some large number of keywords are large old stations occupy, if you want to compete with some sites, I think it is a kind of eggs to touch the behavior of stone, even if you have a perseverance, to see knot

Throughout the search industry, that some of the large flow of keywords are occupied by some large old stations, if you want to compete with some sites, I think it is a kind of egg stone behavior, even if you have a perseverance, to see the results also need a long time. For a number of misty keywords, webmaster Why for a tree and give up the immediate forest. And these competitive keywords also have to guard against the competitors. We can optimize the long tail of the keyword, of course, we have to speak today's brand keywords. Then compared with the mainstream keyword, brand keywords Why say to the enterprise site so important?

One: The conversion rate is relatively high

High conversion rate is the pursuit of every enterprise site. and corporate brand for the impact of enterprise conversion rate, I think every enterprise has a deep experience. Like the author buys clothes online, always like to pick some of their favorite brands, even if the price of these brands will be relatively high. This is the brand's influence, the brand will make consumers more trust, where the customer is a living example, consumers in the subconscious will be the brand trust. If we through the optimization of brand keywords can enhance the brand effectiveness of enterprises, so that the conversion rate of the enterprise site increased.

Second: The Enterprise's brand keyword competition is small

And those hot keyword different, enterprise's brand keywords because basically are unique brand name, enterprise's symbolic keyword, therefore these brand keywords competition strength naturally will be very low. As Taobao Mall just replaced the day cat, and cat this brand keyword because in the Internet is unique, so in the optimization of the natural competition is very low. Therefore, brand keywords compared to the traditional hot keyword less competitive.

Third: can quickly improve the visibility of the site

We're doing brand keywords more than just getting higher traffic, and can reduce the site for some keywords, long tail keyword ranking dependence, just like Taobao, even if the search engine blocked the spider, but users will still direct search "Taobao" This brand keyword, still can get a lot of traffic from the search engine. The webmaster in the construction of their own brand key words to let visitors know and remember their brand for the purpose, so that visitors can pass through Word-of-mouth propaganda form will promote the site to more people, thereby improving the visibility of the site. Therefore, the construction of their own corporate brand keywords can be gradually improve the visibility of the corporate site.

Of course, to create a corporate brand keyword is not a simple thing, this requires not only business intentions, but also need enterprises have a persistent heart.