Why SEO effects are so bad

Abstract: Many enterprises, especially traditional enterprises are forced to embark on SEO optimization this road. The reason is that they see more and more of their competitors on the search engines, and mistakenly assume that competitors have a large number of customers in this area, so hurriedly set foot on the search

Many enterprises, especially traditional enterprises are forced to embark on SEO optimization this path. The reason is that they see more and more of their competitors on the search engine, so they mistakenly assume that rivals have gained a large number of customers in this area, so they hurried on the road of search engine optimization. Or to optimize the company to do, or recruit SEO personnel, regardless of the way, all have a similar requirement, that is, in a short time to do up.

Why? Because the peer beyond too much, the mind worried. But then, the result may be after a few months, although occasionally a bit of traffic coming over, but the company is not a single order, this is why? Why is SEO so bad?

Reason one, misunderstanding to search engine

There are a lot of friends, especially traditional business owners think, as long as the key words have the effect of ranking, and a two week to upgrade the rankings, but not so.

First of all, not the keyword has the rank will have the effect. Because every time a user retrieves, it represents a requirement. The user is searching for information to find. That is, when a user searches for a keyword, if our site gives priority to the display, and our title and description are attractive enough, then the user has the opportunity to enter our site. At this point, if our site can solve the user's problems and meet their needs, then he is likely to visit our products, so that we will be able to produce transactions.

Second, it's not as if any of the keywords are displayed, even if we can meet most of the user's needs. May have some friends will say, as long as the key words flow, the platoon will have a large number of users come in, customers do a count. The idea is that it seems to make sense in the past when it comes to traditional media, but on the Internet platform, it's obviously undesirable.

As a result, keyword ranking takes time, unless it is put on search engine advertising, it is never possible in a short time to get the rankings. Because search engine optimization needs to go through a certain ranking cycle to get. This is also the biggest cost of search engine optimization: human cost and time cost. This is like two of people to marry, it is impossible to get married when you know. Must first know, then love, slowly mutual understanding, slowly develop, after a period of time, can talk about marriage.

Secondly, not all keywords are likely to generate transactions. CCTV2 's "Economy and Law" program has talked about the topic of Baidu bidding, in the program has a traditional business owner said: "I do copper door this industry, I will consider the copper door as a key word." This is a great misunderstanding. "Copper door" as the key word, although the index is very high, but it is likely to search for the most people to peer. Under such circumstances, can we produce a transaction? It is clearly impossible. This is one. The second is the keyword ranking to get the flow from the first place down the decline, on Google is OK, in Baidu, his bidding rankings and natural rankings are mixed together, imagine, if the ranking has 8 bidding, this case our station can also get how much traffic?

Reason two, the search engine optimization think too simple

Many friends listen to rumors that doing search engine optimization is not difficult, most of the knowledge about optimization can be found online. So some novice began to go to the Internet search engine data. Find this information and then look at it, and then feel invincible. After the operation of a few rankings began to be complacent. If you have to pay attention, you may find that a large number of so-called SEO executives every day in the QQ group of noisy non-stop. Every time the search engine algorithm big update, noisy most powerful is also these people.

In fact, this is because the content found on the Internet, especially free articles, are mostly some very old knowledge. Internet changes too quickly, sometimes a skill just comes out, blink of an eye will lapse. Therefore, from this aspect, the internet has said goodbye to the free sharing era, more and more predecessors chose not to share knowledge. Of course, online knowledge helps you get started, but please don't use it as a Bible, especially if it's a very old post.

Reason three, excessive pursue outside chain

The previous mentioned SEO optimization is not easy, next to talk about this is excessive pursuit of the chain. may have friends retort: SEO optimization is not by updating content and hair outside the chain? Of course not!

Want to know the current search engine optimization external chain chase to how crazy? Look at now a variety of mass, top stick machine, and then see how hot link trading, you can know now the pursuit of the external chain has reached what position.

In fact, from the outside of the chain issued on the day, it will experience several periods: the birth period, the inclusion period, the effective period, the period of death. A lot of friends in a website sent a link, but the next day Hu shouted how the auction did not change. In fact, the search engine external chain of statistics is a cycle. And, spam links, that is, non-essential links, not only for the site is not helpful, but also harmful, and very large.

Moreover, as search engine algorithms change, the importance of the outside chain is decreasing. It's not as low as it's useless, but he's as important as he used to be.

So we should transfer the center to marketing, not to the outside chain.

The article is excerpted from the book "The Beauty of Internet products"