You need to spend your money on the traffic that has the maximum value of conversion.

Absrtact: An excellent search project should use both SEO and SEM strategies to achieve maximum exposure and coverage in the target population at the most appropriate time, and to maximize profits. SEO and SEM should not separate optimization, in fact, both should be open sharing, and the overall search

An excellent search project should use both SEO and SEM strategies to maximize exposure and coverage of the target population at the most appropriate time, and to maximise profits. SEO and SEM should not separate optimization, in fact, both should be open sharing, and the overall search strategy to test. That said, SEO and sem still have their own unique needs and optimization methods. Keep in mind that the goal of both is to maximize revenue through reasonable investment. In other words, you need to spend money on the flow with the maximum value of conversion.

Search optimizations, especially seo--, are generally considered to improve page rankings. Therefore, the page needs to be optimized for search engines. If ranking is your sole purpose, then you are doomed to failure. The simple fact is that search engines are changing every day. There is no fixed rules to follow, only the user and search engine approved practice experience as a reference. It doesn't matter how much traffic you get, it's how you handle the traffic.

One of the goals of improving search results is to exert a positive impact on the customer, which will ultimately be reflected in better income performance. SEO Optimization of the Import page can improve the traffic flow of the website, achieve the win for customers and business. Users who come in from the home page should provide a better user experience for users from the search. Search analytics is about what happens on the web and what leads people to your site.

In addition, the information that the network brings to us is too dense. SEO is always updated quickly to adapt to changing algorithms. Google's former CEO Eric admits that Google has consulted more than 200 ranking factors for each search result. On this basis, there are more than 500 algorithm adjustments per year-average more than once a day. In Search engine optimization games you can't win, but you can win the optimization game for user and user behavior.

Relevance is also reflected in paid search. Google Adwords, the world's largest paid search system, measures relevance through quality scores. Factors that affect the quality score include: keyword Click rate, the history of all ads and keywords in the account, the ad group shows the click-Through of the site, the quality of the landing page, and other factors. The higher the quality score in search, the less the cost per click. It should be noted that the quality score that affects the cost per click is redefined at every search rather than directly using the data displayed in the AdWords account.

In addition, the real charm of paid search is that you can fully grasp the user experience: from the advertising format and text to the landing page where the user will be guided, everything is under control. You can control the display time of the advertisement, and you can choose the terminal (cell phone or computer) that the advertisement displays, even the area of the advertisement display (a city or a country). A large number of direct and fast account operations in paid search offers you a good opportunity to improve your search results.

Different site search patterns are not the same. What is your search efficiency in the station? How often? There are a number of data available for specific search channels, and the challenge is to figure out what data can be used to solve the problem. Data can only be valued when used by others.

People who are accustomed to using Google Analytics and other click-stream tools to measure the performance of a site should also need information about the architecture and user experience, although the search analysis also involves offline. Some programs are paid, some are free, but the most important thing is to know which tools will give you more help, meet your business needs, and use it most conveniently. Sometimes free tools are just as useful as enterprise-class pay tools.

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