Adtime Lei Yonghua: Future ads under large data

April 24, in the theme of "Science and technology to create a change for the future", the 2013 annual summit was opened at the Beijing National Convention Center.   Domestic Intelligent Digital advertising marketing leading Enterprise Adtime Chief technology Officer Lei Yonghua in the Data marketing branch published the "Big Data in the future advertising" keynote speech. Lei Yonghua Introduction, the big data applies to the Internet marketing domain can make future advertisement present "4M" characteristic. "4M" means more Faster ...

Combination of mobile devices and large data will subvert market research methods

News and technology information Beijing time May 3, the U.S. Science and Technology blog Gigaom today published a review article said, today, companies through smartphones, tablets and other mobile devices to collect user data, and then through large data technology analysis, resulting in traditional market research methods facing subversion.   Even in industries such as retail and radio stations, location data and audio recognition technology can help them understand the real needs of their users. The following is the main content of the original: If you are tired of the evening 8 o'clock to the customer telephone survey, or holding Arbitron (listen to ...

Talking about Nike: using large data to do trans-channel marketing

Jianhuiyi Blue cursor (300058, share bar) digital marketing vice President Nike is a familiar case in the marketing world, but what do you think Nike is: a wearable technology? A consumer community? A new source of profit? The above three species, perhaps not said in the Nike most seductive point.   Its greatest wealth is in the vast amount of data it can bring. Nike is a Nike apparel accessories, but also a Nike brand, it can through the user's running information collection to help Nike find users, understand users, thereby ...

Data explosion-type growth Internet introduction of large data technology is imminent

Data produced by Machine-to-machine in 2005 accounted for 11% of the world's total data, according to IDC, which is expected to increase to 42% by 2020. This proportion shows that the rapid development of the Internet of Things has also produced a large number of data, how to properly handle and reasonably use these massive data is the key to the next development of the Internet of things.   "In the recent 2013 (fourth session) China Internet of Things meeting held by China Electronic Society, academician Hequan of Chinese Academy of Engineering strongly appealed." However, whether the big data, or the Internet of things, in our country are in the initial stage, as for both ...

Internet marketing How to play big data

"Sadie Network News" Last April, enterprise data software company Splunk on the Nasdaq listing day to raise $230 million trillion, the market value of a staggering 1.57 billion dollar deal remains impressive. After a year, the information brought by the big data storm is changing our lives, work and thinking, and has opened a major transformation of the times. It is reported that 2013 will be the large-scale adoption of large data technology companies, as the main driving force of data and technology in the Internet advertising industry, large data will bring it will be unlimited application value, will also be in the advertising marketing level ...

Embracing video-screen marketing in the age of large data

May 10, "Change the horizon, lead the trend" Archie Art 2013 video marketing sharing will be held in Qingdao, more than 300 from the National Day, food and beverage, automobiles, electronic consumption, home appliances, medicine, shoes and other industries of the most influential brand advertising representatives came to the scene. In a few days ago, Baidu has just announced 370 million U.S. dollars to acquire PPS, and the PPS video business and Archie Art to merge. After the merger of the two business, the entire platform user scale, duration all reached the industry first. As China's largest network video platform, Archie Art will provide video users and advertisers with better quality ...

Archie: Embracing the video cross-screen marketing in the age of large data

May 10, Archie 2013 video marketing sharing will be held in Qingdao, a few days ago, Baidu has just announced 370 million U.S. dollars to acquire PPS, and the PPS video business and Archie Art to merge.   After the merger of the two business, the entire platform user scale, duration all reached the industry first. Dr. Gong, founder and CEO of Archie Arts, said: "The technological revolution has created a new era of network video, combined with a huge synergy, will soon be reflected in the new love of Qi to provide users with more, better content, better user experience, as well as advertisers to provide greater marketing value and camp ...

A glimpse of "a search hundred-ying" opened up the big Data industry corner

"Big Data" is undoubtedly one of the most popular it words of the moment.   5 days ago in Baidu search "car tax", 5 days after the opening of the Archie Network will see the push of the car stickers ads, Archie Art relies on Baidu mass search behavior data launched precision advertising products "A search hundred map" recently officially entered the market. A search of Archie Art opened up a corner of the big data industry. After networking, cloud computing, mobile Internet, "Big Data concept" turned out, according to China Information Industry Development Research Institute data, China's cloud computing market size 2013 will reach 110 billion yuan, to 20 ...

NET push second-hand market tool large data manipulation second-hand trade

Can second-hand goods be able to bargain? In order to provide users with pricing reference, to meet the needs of users to bargain pricing, net based on large data, launched the http://www.aliyun.com/zixun/aggregation/9681.html "> Innovation Products-market second-hand marketing tools, For the sale of second-hand goods users to provide multi-dimensional data information, can effectively help users to price, parity.   It is reported that this is the first second-hand trading comparison tool in the classified information industry. "The hardest thing about buying and selling second-hand is ...

Electric dealer encounters Big Data: And look at 99click precision exerting force

"What about the future of the electric Chamber?" "The speed at which this question is frequently asked is often not in keeping with the changing situation. O2O, Internet finance ...   The future of the electric chamber is more "big", it can be said, is the existence of large data to make the electricity business has become a frequent innovation, from the savage growth to the new works, the power of the electric quotient in the depth of the data mining and analysis. When the electrical business encountered large data for a long time, the electric business has been shrouded in halo, and in recent years, the halo behind the fight and crisis, competition intensifies, every business into the battlefield are looking for more effective way to upgrade from ...

See Guang Tong Chanyong: Big Data is tool not an end

September 11, see Guang Tong was invited to participate in the Beijing Economic and Information Technology Committee held a large data enterprises in Beijing, the first research meeting.   Depending on the company's participants reported the company's business situation, introduced a large number of enterprises to understand the data, and with the enterprise counterparts to do a deep exchange. Information photos: As the general manager of Chanyong as a full application of large data technology company, depending on the broad information has always been a unique understanding of large data. General manager Chanyong has more than once mentioned: large data is a tool, not an end, is the means to achieve corporate goals. If only the pursuit of large numbers ...

Haier air conditioner releases big data new product will transform "ecological service"

can be modular assembly of Air Products, "groundless" into the bedroom, round mysterious air conditioning, desktop air-conditioning ...   Nearly one months, the domestic and foreign media constantly exposed "Haier will be released in September, a variety of revolutionary products" finally unveiled the mystery. September 19, Haier United China Meteorological Bureau Public Meteorological Service Center, such as the Professional Meteorological Observatory, passers-by and other strategic partners to officially start the largest "intelligent air ecological Circle", and released China's first indoor and outdoor air large data report. Relying on large data changes in the air, Haier also launched the Air cube, platinum air conditioning, such as a variety of H ...

Le view executives suspected of spreading false information: No licence exaggerated data

The market has been bullish on the music network recently troubled, the company's top executives of the media to promote the main products have not yet got the license plate, and the number has been wantonly exaggerated.   Some market analysts said that as a listed company executives, the public release of the incident with the facts, suspected of intentionally disseminating false information, should be held responsible. Promotional products have not yet "Zhongsheng" yesterday reported that Ginger Vice president of the network in an interview, said, in the three network integration of the great opportunity, cloud video Super Cleaning machine is the company's long-term layout, the terminal is expected to reach 100,000 units this year, and ...

Huawei Large data storage Oceanstor N9000 in the United States

"Tenkine Server channel May 9 News" Huawei debuted its large data storage products Oceanstor N9000 at the US Interop 2013 (International It Information technology trade fair).   Hua Oceanstor N9000 based on the "Trinity" of innovative ideas, storage, analysis, archiving in one, the adoption of a new generation of scale-out architecture, the implementation of data lifecycle management, to help users calmly face large data challenges. With the wide application of the technology of IoT, Sociality and BYOD, the data exploded ...

The dawn was HPC TOP100 five consecutive championships to promote big data development

Much attention to the industry's "2013 Chinese high-performance computer TOP100 rankings" announced, Shuguang Company to create success, to 35% of the market share successfully defending, 5 consecutive years of HPC TOP100 market share first.   and the newest HPC TOP100 also more "rich", not only the performance innovation high, the Internet application share promotion, simultaneously maps many application union's new direction, especially high performance computation in the intelligent city construction, the Internet service innovation, the big data landing and so on the new value manifests. HPC Performance and innovation high telecom mutual ...

Interpreting IBM POWER8: Fully open for large data design

"Tenkine Server Channel" a mention of clouds and large data, we will invariably talk about "open" topic, and talk about open, many people first thought of the X86 architecture. This is because, X86 in just a few years time, the development of extremely rapid, the advantages of self-evident-open ecosystems, lower costs, better ease of use ...   Performance is also constantly chasing minicomputer, IBM hardware Department in 2013, as the representative of the UNIX faction power system has been under unprecedented pressure. Face the Intel Camp big ...

Is your marketing effective from the search age to the big data age?

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall Internet, is from "The search engine age" enters "the Big Data Age", the platform has not changed, but the tool has changed, the dissemination has changed, the pattern has changed, the marketing value mining way, naturally also has the change.        All enterprises, brands, including communication platform, if you can not adapt to such changes, perhaps you do not even know where the consumer. At the Cannes International Creative Festival on 17th, Baidu brought "Chinese women" and "big Data" to the world's marketing creative people, ...

Analyzing marketing ideas from large data

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host Technology Hall 2013 Big Data become the thing that people relish, But the concept is vague for many people. For enterprises, the analysis of large data is mainly in order to find marketing ideas. Before in our two palletizing machine site, the data research has always been the case, in general, is not enough attention. After ...

Zhouning: A key node for large data applications: User Registration

The intermediary transaction SEO diagnoses Taobao guest cloud host technology Hall Big Data is the purpose of data marketing: What do you need data for? Marketing, transformation. How to improve the conversion rate of the data? How to promote trust? Professional, interactive. In fact, before the advent of large data concepts, such business logic has long existed, one of the key links is the registration of user relationship maintenance and data mining. If you pay attention, you will find that the registered User Service link is 360 and Tencent Gap, Samsung and Apple Gap, is excellent and Zhuo ...

Examples of network marketing techniques for niche websites in large data environments

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall Remember that a long time ago on the A5 to see an article called" Big Data Environment in the entrepreneurial opportunities hidden in ", Because I am doing the mainstream website origin, I know the mainstream website promotion and optimization of the difficulty, I suggest those who just get started webmaster Friends may wish to consider doing mainstream Web site subdivision categories or direct small public sites, when I read a ...

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