See Guang Tong Chanyong: Big Data is tool not an end

September 11, see Guang Tong was invited to participate in the Beijing Economic and Information Technology Committee held a large data enterprises in Beijing, the first research meeting. Depending on the company's participants reported the company's business situation, introduced a large number of enterprises to understand the data, and with the enterprise counterparts to do a deep exchange.

Material PHOTOS: General manager Chanyong

As a company that fully applies large data technology, it has always been a unique understanding of large data. General manager Chanyong has more than once mentioned: large data is a tool, not an end, is the means to achieve corporate goals. If only the novelty of the pursuit of large data, large data for large data, regardless of how it for the business model services, then the large data into the vase on the table, can not play a practical role and due value.

All along, depending on the technical capacity building, the technical team from Baidu, Symantec, Limei and other top internet companies, in the multi-cookie statistical analysis filter, large-scale equipment identification and weight, cloud computing, IP and Mac multiuser LAN identification and so on have the domestic leading technical strength, but, Depending on the broad understanding, excellent technology to support and lead the development of enterprises, must be closely linked with the business objectives of the enterprise.

As the leading domestic intelligent TV advertising integrated service provider, the target positioning is very clear, on the one hand for the OTT media to provide comprehensive advertising operations services, on the other hand to provide advertisers with a full range of OTT advertising marketing services. Through with the vast majority of mainstream manufacturers, licensing, in-depth cooperation, depending on the broad Qualcomm has converged more than 80% of the domestic OTT user resources, access to Everbright Bank, Alpen, Die, FIFA World Cup, such as souvenirs, such as financial, fast sales, electricity and other customers recognized. In this process, the leading advertising data technology for the development of the company has made a significant contribution.

Depending on the wide range of independent research and development of "see-wide" series of programmed advertising trading platform, including video Ott DSP, depending on the Guang Tong DMP and tailor-made advertising solutions for OTT manufacturers, the OTT SSP has the advantage of "full intelligence", "deep excavation" and "fully support the decision-making ability of customers".

April 2014, according to the "OTT Smart television Industry" white paper published in the 2014 Smart TV Advertising summit, the domestic OTT advertising industry's first technical reference; August 2014, According to Kwong Tong United Nielsen Network released a full sample of China's first large number of data OTT television viewing behavior and advertising value Research report, opened the OTT industry mass data Research era, September 2014, depending on the broad access to more than one international top 4 a company supplier system, OTT advertising value further obtain customer recognition.

Depending on the smart TV ads as a bright spot, while integrating the Internet and the advantages of mobile media and other resources, for the brand customers with multiple screens, cross-platform, high Interactive, full coverage of precision integrated marketing services. Currently can cover 41.2 million intelligent TV terminal 100 million TV users, at the same time with the DSP system, access to most of the domestic major advertising trading platform, covering 400 million users and 300 million mobile users, to achieve the living room communication and cross-screen marketing organic interaction, break through the traditional TV advertising and internet advertising barriers.