Internet marketing How to play big data

"Sadie Network News" Last April, enterprise data software company Splunk on the Nasdaq listing day to raise $230 million trillion, the market value of a staggering 1.57 billion dollar deal remains impressive. After a year, the information brought by the big data storm is changing our lives, work and thinking, and has opened a major transformation of the times. It is reported that 2013 will be the large-scale adoption of large data technology companies, as the main driving force of data and technology in the Internet advertising industry, large data will bring to its unlimited application value, but also in the advertising marketing level to help companies do a better job.

Advertisers must be very concerned about how big data technology is landing in the advertising arena and what practical benefits will be brought to marketing. These problems came at the end of the 2013 Beijing summit in the near future, Adtime chief technology officer Lei Yonghua gave the answer, big data used in the Internet marketing field can make the next advertising "4M" characteristics. "4M" means more Faster, more centralized, more Vertical, more Closer.

More faster refers to the Internet marketing level, personal needs are very easy to change in a very short period of time, advertising, the timeliness of unprecedented importance, which requires data processing faster. To this end, Adtime time marketing strategy, that is to use the time dimension to redefine and guide marketing activities, when users face the complex information, the use of new techniques and technology to capture the instantaneous needs of users, and rapid value transformation. Time Marketing is in a marketing campaign, through time management, shorten the possibility of user demand change, timely machine to the corresponding user needs. Let the advertisers each advertising in the most appropriate time to appear, so that the advertising effect to maximize.

Before the big data age, it is easy to generalize about fragmented data, like blind people who rely on tactile perception of elephants to make biased judgments about the phenomenon. and large data can let people to understand things, to PB for the magnitude of the statistical chain will be scattered small data splicing, at the same time to determine the characteristics of things, reaction rules, decided to move to the point to find out, showing a closer to the essence of the panorama. This is the more centralized characteristic of large data. People's different internet data behavior comes from different networks. Adtime that in the large data age can be existing in different networks, different attributes of data collection to Flowbank (that is, traffic bank) to standardize, so that the data more comprehensive, easier to accurately depict user needs.

As video advertising more and more popular with advertisers, Flowbank in the video advertising marketing is much more. Adtime strive to through technical means to cross the network (Internet, mobile Internet, radio and television Network) data collection, standardization, integration, this process is called Flowbank convergence. In this way, the data between the three networks can be interconnected, to the greatest extent to meet the advertising of multiple screen interactive marketing needs.

To this end, by Adtime New launch of the XAD advertising platform, through the analysis of the video content, we can find the video suitable for the implantation of the lens and the region, and its value data, allowing users to choose the content of the ads, the same video based on different regions, time, people dynamically put different advertising content, Through the innovation of advertising mode, not only improve the user experience, but also can expand more video ads, for video ads open new value-added space. At the same time through the player's coordination to achieve the content playback effect can be traced, and the video outside the advertising position to interact. In addition, Adtime will also use "sound" under the Xad platform to solve some of the cross screen spread problems. According to the introduction, XAD through the video in the implantation of audio tags, you can achieve TV screen and mobile screen, outdoor screen and mobile screen interaction, through the radio and television Network and mobile network, the Internet and mobile network interaction. To achieve a true cross-screen, full media, precision advertising.

Based on large data technology innovation, the future of Internet advertising will be more Closer. More closer means more accurate positioning of the audience group, advertising appears more reasonable time, the form of advertising and content more let people loved.