Archie: Embracing the video cross-screen marketing in the age of large data

May 10, Archie 2013 video marketing sharing will be held in Qingdao, a few days ago, Baidu has just announced 370 million U.S. dollars to acquire PPS, and the PPS video business and Archie Art to merge. After the merger of the two business, the entire platform user scale, duration all reached the industry first.

Archie, founder of Art, CEO Dr Gong pointed out: "The technological revolution created a new era of network video, combined with a huge synergy, will soon be reflected in the new love of Qi to provide users with more, better content, better user experience, as well as advertisers to provide greater marketing value and marketing tools." Archie Technology and PPS have a strong technical gene, in order to achieve Archie art to become a great, powerful media gene of the technology companies laid a more solid foundation. ”

The marketing sharing will launch the Archie Art and Henan satellite TV together to create the first file of original Chinese character program "Hero of Chinese characters." The program will be invited to join many stars, such as Dan, Gao, and the Chinese top production team to create the use of multiple-screen linkage technology to achieve the computer screen, mobile screen and TV screen real-time cross-screen integration, achievement of this summer "network linkage" peak, but also this year, the most popular in the year of the major brand advertisers favored cultural programs. It is reported that the 2013 Archie will be in the hit drama, variety show and other content and major satellite TV in-depth cooperation, and continue to actively promote the network video new era of the Taiwan network linkage.

In addition, Archie also shows how to use large data to tap the marketing value of network video users. Relying on Baidu massive search data, to get through the Archie and PPS data, in a unique, authentic and credible large data platform based on the most accurate patch of domestic advertising form "A search hundred map" officially put on the market. This kind of innovation takes the search behavior as the directional basis, through the excavation Baidu search engine massive data to optimize the video advertisement service, accelerates its advertisement to become the present ability, has the accurate support ability to the Enterprise advertisement main launch and the return.