A glimpse of "a search hundred-ying" opened up the big Data industry corner

"Big Data" is undoubtedly one of the most popular it words of the moment.

5 days ago in Baidu search "car tax", 5 days after the opening of the Archie Network will see the push of the car stickers ads, Archie Art relies on Baidu mass search behavior data launched precision advertising products "A search hundred map" recently officially entered the market.

A search of Archie Art opened up a corner of the big data industry. After networking, cloud computing, mobile Internet, "Big Data concept" turned out, according to China Information Industry Development Research Institute data, China's cloud computing market size will reach 110 billion yuan in 2013, by 2015, China's cloud computing industry chain will reach 750 billion yuan to 1 trillion yuan.

Accurate positioning

Mr Ma, who stepped down as CEO of Alibaba Group, said that when the PC age was not known, the mobile Internet came;

Before, people because of their mobile phone number out of the leak and received too many junk text messages, such as recommending shares, push Sea-room, selling health products, and in the Big Data era will be based on personal likes and dislikes targeted recommendations.

If you have searched for a "car tax" in the last one months, what happens when you open the Archie page? The answer is: Land Rover, BMW, Volkswagen, Fiat and other types of car ads will become your preferred advertising patches. Lasted 3 months, video enterprise Archie with a large database of Baidu, through mining search engine massive data value to optimize the video advertising services, while reducing the target users of the advertising interruption.

In fact, the case of precision marketing through data mining and a few, if we browse Taobao a bathing suit, then when you open the Web page information, about bathing suit product promotion will be everywhere. If you book a flight to Kunming online, the recommended discount ticket will also appear on your website easily.

With the popularity of IoT, cloud computing, mobile Internet and other related applications, people's behavior will be accepted by mobile phones, tablets, PCs and all kinds of sensors all over the earth, and the data will become more and more, and thus, the memory industry, software development and application industry and so on have a great impact.

Attractive prospects

"Data has become an important commercial capital that can create new economic interests and business models." "The relevant person in charge of Archie Art expresses so. According to the calculation of Archie Art, a search of the hundred-map technology can make the arrival rate of ads to reach the page can reach more than 50%, higher than the original mode of more than 45%.

These people pointed out that at present, video site on the basis of the classification of people based on content classification, user browsing records and historical click behavior and other factors, such as the user "portrait" of the advertising form can be in the brand advertising display to play a good effect, but in the guidance of the role of the purchase is missing. The launch of "a hundred-map", effectively evade the traditional advertising "portrait" of the defect-rely on comparative analysis of Baidu search massive data and Archie art station data, advertisers in the Archie art on the placement of advertising, the distinction is no longer with the common characteristics of the fuzzy group, but a person with a genuine desire to buy.

According to the IDC survey report, the global data industry in the next 3 years will also appear 200% of cumulative growth, the market scale of more than 146 billion yuan, its overall growth rate of about the current hot information and communication technology market seven times times, 2016, the large data industry revenue will reach 146.2 billion yuan.

Can create new economic benefits, which has become a large number of it giants into the big data reasons. The latest in the US internet sector is the recent large-scale mergers and acquisitions deal, the most recent one is Amazon May 13 announced the acquisition of Samsung Flag under the Dutch display technology company Iquavista, Microsoft has also exposed the proposed 1 billion U.S. dollars to buy the Nook media company Digital assets, the first half of Yahoo bought 5 start-up companies, amounted to 16 million dollars.

At home, Baidu, Alibaba and other Internet companies are also doing a series of attempts, and launched the corresponding products. Listed companies, 2012, Huayu Software (300271, shares bar) in the large data processing, cloud computing and other direction has formed a certain research results, and some have been product, such as the handheld court, the Internet Litigation service platform. Hkust (002230, shares bar) proposed, 2013, the company will continue to deepen in recognition, evaluation, synthesis, natural language understanding of the core technology research, further increase vertical search and large data accumulation mining.

Groping forward

Although the era of large data is coming, but the industry pointed out that large data analysis and excavation is now still in the initial stage of the population subdivision, interest point fine, geographical subdivision and other fields, and marketing is not accurate.

Alibaba launched the so-called precision impact as an example, the current push of the products for users have bought more goods, and did not tap the user's potential information, for the goods have been purchased, users can hardly buy again in a short time, in other words, push ads are not accurate, timely.

Large data business development is not simple, the industry pointed out that the premise of data mining is certainly the first to have a large number of data sources, but also have to match the professional research and development and data analysis capabilities.

Archie Art related personage Introduction, a search hundred Yingxiu's launch has gone through three stages, Baidu analysis of the last 30 days by Baidu users of the search behavior, the user's interest preferences to make judgments; Baidu's user base and Archie Art of the user base for comparison, to find "common" users, and the user's interest preferences copied to the user library of Love Third stage: Archie art to identify the interests of visitors, if you can identify can be matched to play a high degree of relevance of the accurate patch ads.

Large Data commercial development investment, in order to solve the data storage, need to increase infrastructure spending, such as servers. Assis Nakani, director of the IDC Storage Systems Research at the international company, described the storage costs generated by large data and analysis areas rising from $379.9 million trillion in 2011 to $6 billion in 2016. At the same time, the mining of the related field of the storage data will promote the birth of an emerging industry.

It is not easy to search for useful information in large data for commercial development, industry insiders point out, with more data, the information that can be extracted from large data will decrease with the increase of data size, and the error message will be more when looking for dependencies. In the process of digging up large data, it is easy to get bogged down in a series of esoteric studies, and the move to commercialization will falter.