Arris-22 marketing rules (22 Business Rules)
13. Sacrifice rules
If you lose something, you can get it.
The sacrifice law is the opposite of the trademark extension law. If you want to succeed today, you must
Give up something first.
There are three sacrifices: product series, target market, and constant changes.
First, the product series.
For Losers, the complete product series is a luxury. If you want to succeed, you must
Shorten Your product series
Security Warning: 1.35 billion of ARRIS cable modems worldwide can be remotely attacked
A security vulnerability was found in the Wired modem of ARRIS SURFboard. Attackers can remotely attack about 1.35 billion of devices around the world.Security expert David Longenecker explained that a security vulnerability exists in a very popular wired modem produced by ARRIS
Arris-22 marketing rules (22 Business Rules)
14. Rule of opposing features
There is always another effective feature opposite to the features of any product.
In article 6th (concept-specific rules), we have stressed that people cannot possess
Same concepts and ideas. You must create your own proprietary concepts, and you must find your own unique features.
There are too many companies trying to imitate the leader. "They must know how to do it most eff
Arris-22 marketing rules (22 Business Rules)
12. Trademark extension rules
The expansion of the trademark series will inevitably give people the impression that the trademark is the same if it violates
If any rule is worthwhile, I'm afraid most American companies will be in jail.
Penalty.
So far, one of the rules described in this book is the trademark extension law.
Even worse, trademark extension is a continuous and almost natural process. That's it
Arris-22 marketing rules (22 Business Rules) 22 marketing rules (22 Business Rules)
1. Market Leading Regulations
"First" is better than "best"
Many people think that the basic task of marketing is to make potential users believe that you can provide better services.
.
This is not the case. If you only have a small market share and have
If you have rich competitors, your marketing strategy may be wrong at the beginning. You broke the city
The first ru
Arris-22 marketing rules (22 Business Rules)
6. proprietary concepts and regulations
Two different companies cannot share the same concept with users.
When your competitors have formed a certain concept or position in the user's mind
If you want to win users with the same concept, the results will be futile.
As we mentioned earlier, Volvo Auto has "security" in users' minds"
This concept involves many other car manufacturers, including Mercedes. Benz
Arris-22 marketing rules (22 Business Rules)
2. Product Innovation rulesIf you cannot be the first in a product type, you should try to create another new product type.Who is the third person to fly alone across the Atlantic Ocean?You canI can think that I cannot know who is the third. But you can know that she is Emily.Ya herhart.So, is the third pilot to fly only over the Atlantic, orFamous for being the first girl to fly alone across the Atlantic
Arris-22 marketing rules (22 Business Rules)
8. Two strong competition rules
In the long run, any market will eventually become a competition between two horses.
Initially, the status of a new type of product in the market is like a multi-level ladder, gradually,
This ladder becomes a two-level ladder.
The two main competitors of the battery industry are yongbei and durable battery companies.
Shi; the taxi industry is huz and Avis; the mouthwatering i
Arris-22 marketing rules (22 Business Rules)
7. tiered positioning rules
The value of tiered application in the product market determines your marketing strategy.
Taking the first place in the hearts of users should be the main goal of marketing activities, but do not
This does not mean failure. Vendors with the second or third place in the market also have their own
Marketing strategy.
Products are not born and equal. When a consumer makes a purchase
Arris-22 marketing rules (22 Business Rules)
10. Classification Rules
Over time, product varieties will be subdivided into two or more deformation insects in the training
The sales market can also be seen as a sea of growing product varieties.
At the beginning, a product type is only a single product type. Over time, such products
Will be subdivided into many varieties. For example, electronic computers are subdivided into mainframes, minicomputers, w
Arris-22 marketing rules (22 Business Rules)
19. Face up to the failure rule
Failures are hard to avoid, but failures should be taken into consideration.
For bad things, too many companies always want to improve it rather than give up it in time. "Let
We repeat to save the situation "is their rule of survival.
For your personal future, it is terrible to face the wrong reality but do nothing for it.
. The preferred strategy is to identify errors as ear
Arris-22 marketing rules (22 Business Rules)
21. Rule of governing trends
Successful marketing should be based on long-term trends rather than fashion
Fashion is like a wave in the ocean, and the trend is a tide in the ocean. Fashion will get a big bang
Publicity, but the trend is seldom noticed.
Fashion is visible like a wave, but it comes and goes in a hurry. While the trend is like a tide, it is almost
Is invisible, but its strength will persist fo
Arris-22 marketing rules (22 Business Rules)
5. Centralized conceptual rules
The most powerful strategy in marketing is to have only one concept in the minds of potential users.
If a company can have a term or concept in the minds of potential users in an appropriate way,
It can achieve amazing success. There is no need for a complex concept or a unique name.
Word. It is best to use simple words directly from the dictionary.
This is the rule of concep
My personal understanding is as follows:
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With the rapid development of the Internet, communication technology is experiencing a huge revolution, because the number of users accessing the network rapidly increases. As a network connected to the end users in the communication network, the access network has become a hot topic in network technology.
Currently, the main access technologies include hybrid fiber/coaxial (HFCs) access technology, optical fiber access technology, copper wire access
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JDBC APIs provide a unified way to access different databases. Like ODBC, JDBC shields developers from some details. In addition, JDBC access to databases is also platform-independent.
Ii. JNDI (Java Name and Directory Interface)
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13 core technologies of J2EE and J2EE13 core technologies
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JDBC APIs provide a unified way to access different databases. Like ODBC, JDBC shields developers from some details. In addition, JDBC access to databases is also platform-independent.
II,JNDI (Java Name and Directory Interface)
The jndi api is used to run the name and directory services. It provides a consistent
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Reply to discussion (solution)
Baidu's "PHP development and learning portal" is included
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C ++ basics, important technologies, and basic technologies1. Implementation of class and object 1.1
The first method is to define the member functions of the class in the class body.The second method is to place the implementation of the member functions in the class body. In this case, the domain operator ":" is required, which has the same effect as the first one.
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