3rd Book of 2016: Revelation----Build your favorite products

Revelation-Creating a user-favorite product this is a book for the product manager, sadly many companies and organizations do not have such a role or position, perhaps for a successful enterprise, the CEO is their product manager, and in our case, the project leader is the product manager. If your company does not have a job as a product manager, you can learn a little bit about the concept of project management and product design in this book. This book is divided into three parts: people, processes, products.

The book on the Watercress Link: http://book.douban.com/subject/5914587/

The following two notes or impressions are well written:

Http://www.cnblogs.com/xing901022/p/4279947.html

http://www.douban.com/note/164689956/

The first part of the 1th chapter key roles and their responsibilities

several key roles are described in this chapter: Product Manager, User Experience Designer, Project management staff, Development Team, operation and maintenance team, Product Marketing staff. " and here we are, only project managers and development teams, so it's not easy to create a product that users love?" "

2nd Chapter Product Management and product marketing

The role positioning of product managers and product marketers.

The 3rd Chapter product management and project management

The role of the Product manager and the project manager. Excellent project manager's seven characteristics: work sense of urgency, good at capturing problems, clear thinking, use data to speak, decisive, judgment, attitude.

The 4th Chapter product management and product design

The role of product managers and interaction designers and visual designers. "These 2 kinds of designers don't exist here at all, we only have interface prototyping, and it's the responsibility of all developers."

5th Chapter Product Management and software development

Role positioning of product managers and software developers.

About outsourcing: Outsourcing is not to save costs, but to achieve a reasonable staffing.

For developers who want to rewrite the code: Reserve 20% of the margin, when rewriting the code, but also to ensure that users see the improvement of functionality.

6th. Recruiting Product Manager

Needs to be assessed from individual qualities and attitudes, enthusiasm for products, user positions, intelligence, professional ethics, integrity, confidence, attitude, skills, ability to use technology, attention, time management, communication skills, business skills, and many more.

Chapter 7th Management Product Manager, chapter 8th, General Patton's advice

"Never tell anyone what to do." Tell them what to do and they will naturally be gifted to surprise you. ”

Not only for product managers, but also for managers.

9th Product assistant Manager

Listen, walk around, listen carefully, open the door to the office, always welcome suggestions, speak frankly of troubled questions, brainstorm, and entertain.

10th Chapter Management Boss

1) Prepare for the fluctuation of the project, record the progress of the work and set aside time to deal with the change when making the plan.

2) Pay attention to the way and frequency of communication.

3) Pre-session communication, as far as possible before the agreement.

4) Make more suggestions and talk less about the problem.

5) Borrow power from your boss.

6) be fully prepared. Do a solid job of doing things fine.

7) Shorten the length of the message.

8) Use more data and facts to speak.

9) internal propaganda. Let other departments be happy to help you.

10) To make leaders worry about the staff, try to save the boss's time.

The second part of the process 11th chapter evaluation of product opportunities

For the market value of a product, the following evaluation methods can be used:

1) products to solve the problem-product value

2) for WHO to solve this problem--target market

3) The chance of success--Market size

4) How to determine the success of the product--metrics

5) What are the similar products--competition pattern

6) Why we are best suited for this product--competitive advantage

7) The timing is right-market timing

8) How to bring products to market--marketing mix strategy

9) What are the prerequisites for success--the conditions to be met by the solution

10) According to the above questions, give the evaluation conclusion-continue or give up

12th Product Exploration Chapter 13th product principles

Developing a product principle means deciding what is important, what is not, which principles are fundamental, strategic, and which are temporary and tactical.

14th Chapter Product Review Mission 15th Chapter Special User 16th Chapter Market Research 17th Chapter Product Personas 18th Chapter Redefine product documentation

Although it took a lot of time to write (product documentation), few people read it. What's more, for the management and the team, the product documentation can easily be a cover-up, as if everything is progressing smoothly.

Ideal product Documentation: A complete description of the user experience, an accurate description of the software's behavior, a broader audience, and the ability to modify.

The authors of the book also oppose the preparation of lengthy user manuals, emphasizing the high-fidelity product prototypes . It also emphasizes that the prototype has to be annotated and can be solved with a wiki.

19th chapter of user Experience design and realization 20th basic product 21st Chapter Product Validation 22nd Chapter prototype test 23rd chapter Improve existing product 24th Chapter Smooth Deployment 25th Chapter Quick Response Stage 26th Chapter Rational Use Agile Method 27th chapter reasonable Use Waterfall Development Method 28th Chapter How big companies innovate 30th chapter in big companies

1) Understand the way companies make decisions

2) Establish a network of contacts

3) Skunk Project, the bottom of a few people to get a product prototype, and then persuade the superior.

4) on top of yourself

5) have a choice to argue

6) Pre-session communication to form tacit understanding

7) Reasonable allocation of time

8) share information and others will share it with you.

9) Borrowing power from the boss

10) Spread your product concept

David Weiden: "Most people are wandering in the dark, they only know how to complain, but never find a way to look for a light switch."

The third part of the product 31st Chapter Apple gives me the revelation

Hardware for software services, software for user experience services, user experience for emotional services, products for the real needs of services.

Chapter 32nd Beware of products with special requirements Chapter 33rd new bottle of wine

Is demand management software useful? Usually the wiki is enough.

34th chapter of Fear, Greed, desire 35th chapter of Affective Acceptance curve 36th Chapter usability and Aesthetics 37th Chapter mass Network Service product 38th Chapter build the experience of enterprise-class products 39th Chapter build Platform Product Experience

The so-called platform products, refers to a class of basic software, application developers can on the basis of the development of application programs. Platform products have three different types of customers: application software vendors, developers, and end users. Only the end-user satisfaction, platform products is successful.

Summary 40th Best Practice Experience Chapter 41st Product Manager's Checklist for reflection

1) Can the product attract the attention of the target consumers?

2) is the operation design humanized?

3) Can the product survive the competition?

4) Do you know the target user?

5) is it different from other products?

6) normal operation?

7) Is it complete?

8) Characteristics and user requirements are consistent?

9) is the product valuable?

10) What do the other members of the team think about the product?

3rd Book of 2016: Revelation----Build your favorite products