There is no doubt that you do not have a second chance to give people "first impressions." Each site from the home page to the subpage is to introduce products, provide services, explore the function, only the "About Us" This page is about the creation of products and services-ourselves, is why it is so important.
A successful "About us" is more than just filling a page with branding, company, and team information. You need to see the team and brand as a whole, showing a unique style, a different personality, so that users remember.
This may sound like a particularly tricky thing to do, but careful scrutiny is not really complicated. Choose to take the kidney design skills, pick a or modern or simple to match the style of their own brand, with the most heart of the way to show their team, this is enough.
It sounds iffy, but it's better to look at other people's home cases.
01. Eye-catching color and bright color
Strict color matching and eye-catching tone selection, making Rook's "About Us" page design looks simple and prominent. Eye-catching gold throughout the design, from the logo to the image, typesetting are consistent.
In the image and the member photo processing, the designer uses the monochrome color filter, this lets regarding our page in the color more strict also more unified, the brand design is here at a glance.
02. Hand-painted layouts and simple pictures
Madebyband's "About Us" page design is different, combined with the characteristics of the brand, of course, also for the performance of personality, their pages using a lot of hand-painted fonts and typesetting, with handmade pictures, convey the brand's personality. The whole page design concise, a large number of white also balance the structure of the page.
Therefore, whether it is a custom font or a custom picture, is to present the brand personality Performance Team differentiated reliable means.
03. Playful illustrations and lively color
The most common information on our page is the photo and location of the team, so why should it be presented in a traditional and inflexible way? Pulp fingers did not do this, and the designers selected three colors to produce sharp and very style illustrations, which are not only beautiful but also interesting, unique and attractive enough. As the enterprise's "About Us" page is absolutely unique, memorable.
04. Professional team photo and tidy typesetting
In the "About Us" page, is the photo of a team member a separate person? Not necessarily, professional photo is also a good choice (a group of people randomly standing in a building at the door of the staircase shooting, such a photo of the Chinese have too much, not professional, put here is usually very Shong). This professional team member photography has many enterprises have done, it is easy to do too "commercial wind", do have the right style is not much, interested students can find the hammer technology team of the male photo, probably also has JAM3 team photo style.
The JAM3 team chooses the uniform black costume, which is the absolute focus in the dark background, which is full of texture, mature and exquisite. With this picture of the layout and background are very modern and refreshing, primary and secondary trenchant.
Of course, the problem with this photo is that if a team member changes, you have to take a photo again ... If that's not the problem, let's do it.
05. Eye-catching headlines and interesting animations
If you want your customers, future employees, and co-workers to know exactly what your brand is worth, why not just write the core content directly? Purple, Rock, Scissors is doing this. This "About Us" page has two other places that are very intimate, one is a short video background, it is a good display of the work environment and the overall atmosphere; another is the design of team members head, when the mouse hovers, you can see the changes in the expression of the dynamic effect of the characters, not only intimate and interesting.
06. Double Color collocation and bold illustration
Mike Kus's "About Us" page was designed with a unique two-color color, the foreground color is yellow, the background color is red, the double color collocation advantage lies in its extremely strong cohesive force, such style is usually thick and retro, and can strengthen the brand color to give the person's feeling very well. Another fascinating place is the bold illustration of the brain.
Of course, with the whole design played a decisive role, to make a reliable color is not easy, you can set the home page search box to find the color, there will be surprises oh.
07. Neat graphics and visualization of information
Do you also prefer visually prominent graphics rather than whole text? Then take a look at the huge company's "About Us" page. The company uses pioneering and bold maps to present their uniqueness, with large and concise headline words that make these maps more tensile and convey their corporate values.
If the graphic is the core of the design, the use of the information map is a logical thing. The key information is represented by the information graph, which not only fits the overall style of the website, but also makes it easier for users to accept the information conveyed by the website.
08. Neat typography and warm tones
Frankly speaking, the most used place of grid or traditional media, the network media use grid method and it is still different. However, Studio Alto's Web page proves that Web layout can be used to make typography similar to the traditional screen printing industry by using grids. The use of warm colors in the page, so that the entire page more stylized, this similar to the color of kraft paper the entire page of the texture of a higher level.
09. Simple layout and clean white leave
When designing a Web page, leaving White is an important tool and element, it is necessary to control the use of white leaves. Made by shape "About Us" page design is such a case, angular shape and different blocks are left white clearly separated, soft tones to give the page with fashion sense and vitality. If you design the content of the page is very large, you might as well use the white bar.
10. Visualization of the timeline and attractive color
If you want to show a product development process, nothing is more appropriate than the timeline. This element is fully used in the Moz of this page design. The timeline is not a fixed picture, where events and content can interact and interact with the user. In this way, the entire timeline can tell the user the whole story, so that users also feel the sense of participation. Another bright spot for the whole design is its color.
11. Illustration-style pictures and warm tone
Do you have a strong behind-the-scenes team? If so, you might as well show them on the "About Us" page. In fact, the design of this page of food Studio does not involve too complex skills, they just will team members of the head to replace the illustration wind, with the warm tone, so that the whole style of the page to stand out. The most important point of such a design is unity, and consistency is the basis of style.
12. Bold color and oversized team photos
If you want to make your design more prominent and more influential, try to make some of the elements larger, so that the color more bright eye. As Mixd designed, with high-definition team members to highlight the presence of each member, coupled with a high contrast color matching, the overall design looks very good. It is worth noting that the selection of the right elements to enlarge, not all magnified, so there is no center of gravity.