A5 Marketing: How big is the impact of water marketing on business-to-business sites?

For the owners of business-to-business operations, business-to-business survival status quo and the future has become a key to the development of each business-to-business industry, and some stationmaster said that Business-to-business can not operate, Baidu Total k it; also some stationmaster said, today's business-to-business and the medical station of that year no difference, are full of a lot of low quality content; more people say, The future of business-to-business has been unable to develop, every day in the search engine to create spam information, as the time of the Business-to-business site will be a large range down right. Of course, these are the rumors on the web, not many webmaster will believe. However, some of the current business-to-business situation does make a lot of webmaster anxious, some of the business-to-business sites have been reduced to k stations, such as the World Factory Network and Marco Polo, these two business-to-business traffic dropped a lot, and some unknown business-to-business, but also by the relentless damage Baidu, so that operators of business-to-business owners have to pay attention and worry.

So far, Baidu has been found to be increasingly strict with business-to-business, eager to be part of the business-to-business crackdown, and according to incomplete data shows that the right to drop the Business-to-business Web site, more than 95% of the content is due to the right to be down, the right of the business-to-business content is low quality spam content, the user has no experience of content, Just like the medical station in the same year, so Baidu in order to deterrent, for some particularly serious business-to-business down right, may have a part of the webmaster do not know how to reduce the right of their business-to-business. Of course, in addition, according to some anecdotal information Baidu this year on the content of Business-to-business site management is very strict, if the content of the site is poor quality, the quality of the page is very low, the user of the search engine to make garbage, then this business-to-business will be Baidu down right.

A5 Webmaster Network SEO Team is responsible for business-to-business SEO diagnostic (http://www.admin5.cn/seo/zhenduan/?hz) services, to help a lot of integrated and subdivision of Business-to-business successfully restore the right to drop and improve traffic. So from experience, the vast majority of business-to-business in the water marketing, and ultimately to become a spam site business-to-business, perhaps this is a small thing for the webmaster, as long as the site can make money, the other do not need to worry about. But business-to-business webmaster to know, this is often the most fatal place of Business-to-business, now Baidu has moved towards user experience and search experience, Baidu does not allow the site has a low quality content appears, even if not business-to-business, other sites as long as there will be bad luck. Therefore, the impact of water marketing on the business-to-business site is very large, there are also a lot of security risks. Therefore, the business-to-business webmaster in the content to do a good job, then the author gave some considerations, only for business-to-business webmaster reference. Of course, if the following five points have to match your business-to-business, the webmaster can be corrected to avoid the surrender right of the suffering.

First, the webmaster should strictly control the content

First, the webmaster should strictly control the content. Today's business-to-business Web site has to say that 10 sites have eight sites content is low quality content, these low-quality content if the volume is large enough to quickly put the business-to-business site down right. According to the author, if you do not want to let the business-to-business Web site in the future spam content, then the site administrator only need to audit the content of the user released, the site has helped to put in the content of the site is not helpful to refuse to drop, so that is not OK?

Maybe, many of the operators of business-to-business Web sites are not many, or have no money to hire employees, resulting in a number of business-to-business network only 1-2 people to manage, or only one person to manage, resulting in a large number of daily information unattended, resulting in a large number of Web site storage of low quality content, resulting in the site was down Therefore, the author suggested that the business-to-business webmaster to the content of strict control, money without money as long as the ex-profit can recruit a few people dedicated to watch the content, as long as the content of the management properly will not bring unnecessary trouble to the site.

Second, the supply of product information to make the difference

Second, the supply of product information to make a difference. You know, Business-to-business website product supply information and buy information is the most important, business-to-business development depends on these two, so the supply of information and buy information is indispensable brother chain, and only these two can allow more users to publish information on the website. Of course, according to the diagnosis of some of the customer's business-to-business, some of the site's supply information is not standardized, to know the product supply information and the purchase of information will bring the site down right. Why? Because there are a lot of duplicate products or low quality product supply information on the business-to-business websites. For example, the supply of information is only a few lines of words, or a product repeatedly sent several repetitions, and so on. These can make the site down right.

Therefore, A5 Webmaster Network SEO Team suggested that the supply of product information to make a difference, if the webmaster see some information is not perfect or not help the user, you can help modify the supply of information, it may be a very complex problem, but advised the webmaster to do this piece, otherwise it will only cause harm to the website.

From a very well-known business-to-business site cut figure:

　　

Figure: 1

　　

Figure: 2

Third, to eliminate the release of the Web site to pay soft text

Then, to eliminate the release of the Web site to pay the soft text. Pay to promote the soft Wen, I believe the webmaster should be very clear, a soft Wenfa in a high weight of the site is very simple, only need to spend a little money privately to the website owner can, and then the person responsible for your soft text published in the Information channel page, the content of the other site with hyperlinks, anchor text and so on. However, for the webmaster to do so, is not already completely not the Baidu Green Luo algorithm 2.0 in the eye, or do not know that there is such an algorithm? Of course, The Green Luo algorithm 2.0 mainly hits the promotion soft article The website, moreover is very stern to this kind of website, as long as the website has the massive other website soft article promotion, this website certainly will be punished.

In fact, it is suggested that business-to-business stop the release of soft paper. From the current observation, most of the right to be dropped by the K-station business-to-business almost all have fees to promote the soft text, a serious soft text after the release with multiple hyperlinks and anchor text, and the number of soft text is very large. Perhaps because stationmaster greed, or stationmaster relies on soft paper pay to promote to make money specially, do not rule out these, or have other reason. Therefore, A5 Webmaster Network SEO Team This proposal also recommended, Baidu this year iron heart of the crackdown on business-to-business sites, but also can only say that the operation of business-to-business webmaster to take a look at it, do not let their website into a soft platform.

From a very well-known business-to-business site cut figure:

　　

(This site has a large number of such promotional soft text, can be described as Super soft platform)

Four, stop the business shops appear "official website" words

Then, is to stop business shops appear "official website" words. has been said before, Baidu to the false official website of the crackdown is very strict, any false deceive is not the real official website business site, will be punished by Baidu. There may be a webmaster asked why? The main reason is that this site deceived users, the non-official website set up to the official website, so that users think that a business has two official website, so do not know which official website is the real official website. Of course, Baidu only for some of the high weight of the site to punish, some small site ignored. Then, a lot of well-known, high weight of business-to-business, its users registered on the website with the official website, such as "XXX Machinery company official website", "Shenzhen Diamond Long-Shenzhen Jewelry Co., Ltd. (official website)" and so on. These are within the scope of the Baidu penalty, although Baidu did not explicitly say it out, but secretly actually has been implemented for a long time, many sites have been punished.

Probably a lot of stationmaster see this paragraph of text after, will not believe the author said, but the author would like to say: if there is a webmaster to attend the 2013 Beijing's Baidu Salon meeting, will know that Baidu to crack down on the official website and the official web site page, because non-official website with the official website of the page seriously deceived the user, Cause a lot of damage to the user experience. Although there is no public, Baidu has already implemented the punishment of non-official website but with official websites. Here, the author's suggestion is: I hope that the webmaster site to deal with the site as soon as possible with the official website of the words of the shop, try not to let the official website words appear on your website, some business-to-business with a large number of official website words have been punished, and not to punish the business-to-business not because Baidu does not punish, but the timing has

From a very well-known business-to-business site cut figure:

　　

(This business-to-business shop with a large number of official website words)

Five, business shops do not appear a large number of low quality pages

Finally, the enterprise shops do not appear a large number of low quality pages. Registering a store on a business-to-business website is a good thing, in particular, meet the free shop registration, and registered after the store, to save the trouble of the station, and can save the maintenance of the site's troubles, three can be the enterprise's information and products are placed in the business shop and show to users and so on. Therefore, many to business-to-business release product supply companies will first look at the website can apply for registration of business shops. Of course, the most happy should still be business-to-business webmaster, because there are users on their website registered shops, so that the user's solid experience, so the business-to-business webmaster is willing to open and win, to provide businesses with custom shop.

Although business shops can be registered. However, it is a good thing to register a shop and a bad thing, because from the current phenomenon, the majority of business-to-business by Baidu is punished because the user is registered in the shops are low quality pages, such as the author registered a shop, shop navigation lines have contact us, company profile, recruitment and so on, The quality of these pages is very low, almost no content to write, just hang a name. The other is directly with the picture instead. These low quality pages can not meet the search engine, a long time to pile down will be punished by Baidu. Therefore, it is recommended that the webmaster to the block to be improved.

From a very well-known business-to-business site cut figure:

　　

Figure: 1

　　

Figure: 2

Written at the end:

Above by A5 webmaster Net SEO team Jack original edit. It can be found that the current business-to-business site of the water marketing is how big ah, whether it's an integrated business-to-business or a subdivision of Business-to-business, based on what the author has written, I believe these business-to-business are accounted for by half, and many of the business-to-business sites have been punished by Baidu, weights and flows and users have plummeted. However, if the business-to-business owners improve on this, they are sure to get some of the benefits they want. In addition, A5 Webmaster Network SEO team to provide the characteristics of SEO diagnostic services, the first domestic, seven years of experience in SEO, has served more than 2000 sites, especially business-to-business websites, the serious implementation of Business-to-business Web site traffic greatly improved. Consulting Enterprise qq:800017899