About myths of innovation

Today, Mr. Yan Xin talked about how to innovate to surpass the first mover as a second mover. Let's discuss it based on a specific example. We are talking about Microsoft academic search, the following is the result of our discussion.

Disadvantages of Microsoft academic search:

1. Microsoft's academic search functions seem to be too many, but there is no or difficult to find any user guide information. Considering that users are basically used to the traditional search engine, many feature may be ignored, but they only use the search box in academic search.

2. It's too slow. I tried a lot of visual feature, but I don't know if it's my network speed problem. These feature loading times are beyond my tolerable range. We think a lot of optimization is required.

3. The target users are unclear. Because the academic circle is not very large and there are a lot of internal communication, many researchers or professors do not care about such items as academic map and conference calender, because they may be more familiar with this than academic search.

For example, co-author map, co-author path, and citationpath, we think these things may not be practical for researchers and their research may not use them. On the contrary, some people who work on social networks can mine information, but in this case, there are too few users.

There is also a large category of users looking for phd opportunities, but for these students, academic search provides too little news. Here you may need more information about department, school, and previous students.

In summary, I think the biggest flaw in academic search is that many of its feature is just a very fancy toy. It can be said that, as a demo, Microsoft's academic search visualization technology is amazing. But is it important for researchers, professors, and students who are the main users of academic search?

For additional questions: what can be innovated for Chinese users, especially college students?

Answer: 1. Collect information about various academic competitions, excellent papers, and competition news. We specialize in this aspect.

2. The postgraduate entrance exam and the college entrance exam information are collected, and the changes to various scores are visualized.