Adseo: Keyword analysis techniques based on potential consumers

The correct grasp of keywords, is the basis of all SEO work construction. A good start is the ability to focus all the effects on the right direction. At present, the SEO technology in the domestic increasingly mature, following the search engine algorithm of continuous innovation, SEO technology has been through experience. Today all SEO goals are aimed at the site optimization, through a variety of means to occupy the search engine in front of the ranking position. However, after such a battle, we will find that the number of clicks on the Web page has increased, but the customer is still not here. This cannot be said to be a battle against defeat, and the feedback from the latest foreign data may bring new concepts and methods.

As early as 2010, there are enterprises in the country concerned about the concept of Adseo, many large e-commerce companies are plotting not to publicize, and a few days ago, this technology has just been known, the SEO industry has triggered a wide range of hot debate. Today, in this article and you talk about Adseo keyword analysis skills-based on consumer keyword analysis. The words "based on the consumer" may not be unfamiliar to us, many market concepts have applications, but today to get the SEO technology, further reflection, it is not difficult to think, this is a brand-oriented technological change, we have to go through the Internet, to find their own consumers, rather than waiting for them to come to the doorstep.

　1. Product and Industry Analysis

Which is six months ago, I contacted a case, the consultancy company provided a so-called industry profile, the whole is the industry trends, future trends, etc., you can say that the document did not for the subsequent keyword analysis to bring how much help, we are the company to expand the association, the relevant to the keywords are involved, One is not less, and certainly not more. Later the effect is most of the company's confusion, watching the company's ranking also moved, the number of clicks is also high, but it is not converted into sales rate, such a data is not equivalent to the state of the leaders are very embarrassed. And now, we have a adseo.

Adseo brings a new analytical skills, the main body is two major aspects: products and industries. The company's products and the consumption of hot items, their behavior, the means of catalyst, as well as the habits on the Internet, should be the object of investigation. and industry survey must establish a complete mechanism, observe the trend of the industry is very necessary, but how to grasp the trend for their own use is more important. There are several stable ways to be familiar with the industry survey, such as UnionPay data support, consumption trend simulation and the online survey of the authoritative survey tools such as Eric, which are highly desirable.

2. Keyword Analysis

After the effective grasp of the industry information, the collection of keywords has been at a glance, which involves the product and industry categories, the next step is to carry out analysis and screening. The Internet provides several more effective analysis tools, such as Baidu Index, you can get the daily search volume of each keyword. Or use the Google Keyword tool to get more industry keywords. Finally, the list of the main keywords to search, to confirm availability.

After the main key to determine, and then the natural ranking of the top 5 sites for analysis, including site size, build station time, PR value, SEO level, etc., according to understand the industry overview of the way to understand the ranking of two keywords. Confirm the correct, and then from the keyword relevance, keyword search volume, keyword business value, competitors and other angles for further expansion and confirmation.

3. Keyword development planning and flow forecast

Detailed keyword analysis helps to help the site level planning, so that keywords in the application location to play a role. Adseo's analytical skills are designed to accommodate the subsequent adseo promotion. The development of the key words to plan, need a clear chromatography, and the flow is expected to be entirely experience, need not experience 5 years of Professional SEO team. For example, some keywords although a lot of search daily, but the traffic is the first three (second) or auction site "interception", then change the policy strategy, need very strong judgment.

4. Keyword analysis based on potential consumers

This concept is imported here because this work is often a missing link in SEO. SEO is only a corner of the promotion scheme generous block, after the completion of a huge promotional work, the need for follow-up to the other sections to cooperate and follow up, Adseo is the orderly director of such a holistic program. In the previous keyword analysis skills embedded in the concept of potential consumers, to ensure the overall operation of the latter part.

5. Identify target keywords

Consolidate all the projects on it and determine the final target keywords.

The correct grasp of keywords is SEO work guide, and after the expansion of the Adseo can better target potential consumers. Fishing in the sea, with the hook is very critical, with the net may be good, but not every fish you love to eat, and the net, is not you want to sprinkle on the next.