<Internet Product Management> Event note

<Internet Product Management> Event note

Today, I attended <Internet Transformation Series 2: Internet Product Management>. The event was held by the agile tribe in Shenzhen and PMCaff. we learned the message from the tribe. we are very happy to participate in this activity. Cross-border communication is indeed needed. this activity made us understand that our products are indeed not easy.

• The product manager has to do a lot of work
• Product managers need to be trained and guided

Instructor introduction

Miss Liang Lu is a senior consultant of Tii. Miss Liang served as the product director of Zhenai.com and the senior product manager of the public comments network. She once dominated Internet products including public comments group buying, public comments online business ads, and zhenai.elove sites. Responsible for Internet products include public comments membership card, public comments booking, cherishing the Welove App, etc, it also led the development of the enterprise CRM system, advertising system, sales mobile App and business data policy analysis system of the public comments network. Miss Liang leads management consulting projects for strategic development, organizational change, and comprehensive management capability improvement of many large enterprises. He has participated in a large-scale mobile phone Enterprise Internet transformation project in Shenzhen and a tablet computer Internet transformation project in Shenzhen.

Sharing activities

Introduced the differences between traditional product management and Internet product management.

The three figures have to be well understood before they can be said to be in the Internet circle. if someone else asks a question, what is the difference between the Internet and the traditional industry? How can I answer the question well? I know that I know a little about it. Let's say something about the system.

Then, teacher Liang shared a few questions with us.

How to stimulate creativity?

• Maintain the team's creative culture
• Reduce dissatisfaction
• Inspire higher pursuit
• Full authorization
• Guide toolbox
• Group Meeting
• Brainstorm
• Head Creative Hall

How to manage too many creative ideas? Too few?

• Less often depends on stimulation
• When there are many cases, they will not be killed by user needs.

How to Manage requirements?

• Establish unified standards and set priorities
• Dynamic Management

Product Lifecycle Management?

• Permanent Product Lifecycle Management
• Continuous spiraling from excellence to Excellence

During the activity, teacher Liang mentioned an example: the cost of opening a user is very high. one feature of their product (public comments) is to make a reservation. The original solution is like this. The user submits a reservation and the user does not want to call the merchant to communicate with the seller, their customer service calls the merchant to help the user make a reservation.

After the sharing, Mr. Liang asked the students if they had any questions. The result was that the opening cost was too high. When no students spoke at the scene, they all asked questions in the group, and then Mr. Liang answered the questions on the site. this is a living example.

<Internet Product Management> Event note