Analysis of how to learn from sister Furong attention Marketing _ and customer communication

Sister Furong, a girl on the internet with "incredible speed", a unprepossessing, the text is not surprising but attracts the masses eyeball girl. Why did she become famous? There are many social, cultural and other factors behind nature. However, from a marketing standpoint, her fame is related to her conscious or unconscious use of various "attention marketing" strategies.

"Eyeball" that is attention-the most valuable and scarce resources in the network age, is every enterprise "to find her thousands of degrees", regardless of the financial resources to pursue the goal. As marketing experts have said, "Marketing has become a competition for consumer attention." Sister Furong can become a "green clump in a little red", and deduction for the attention of the public, if there is no special place, attention will certainly not favor her, let us jointly from sister Furong to find the path of the company can learn from the place.

Accurate grasp of consumer attention

In an age of high popularity and rapid transmission, the best way to attract attention is through the Internet. A new survey by the Academy of Social Sciences shows that for netizens, the Internet, as a source of information, is more important than any other media in terms of television, newspapers, radio, internet and many other media. And to attract the attention of netizens on the Internet, we must understand the consumer psychology of netizens. Miko Mi, bamboo Shadow Green pupil, Rascal Yan, Furong sisters do not necessarily study the consumer psychology of netizens, but they clearly know the key needs of netizens, common demand is what, otherwise, how they will "off" Ying and out?

Internet users of the main purpose is to obtain information and entertainment, in the leisure and entertainment, for the "color" attention has always been the focus of many Internet users eye focus. And do not say "yellow" site once flourished hot, single from many websites about "sex", "color" and so on become the most popular search words can be glimpse. Further, in the existing 94 million netizens, male, unmarried, 25-year-old users of the proportion of 60.6%, 57.2%, 51.7%, occupy the main position of the number of netizens. The common demand of these male netizens in the youthful impulse period is self-evident.

Sister Furong is a large number of netizens are looking at the attention of women, in the sex of a big fuss, illustrated to meet the needs of netizens. Imagine, Sister Furong's famous if really like what she said with men, and the body does not matter, relying on her several so-called S-type pose, a few talk about the hardships of life articles, to win attention is impossible. The key is sister Furong to male netizens bare "mind", with straightforward language, real feelings recorded the process of its breast development, which not only caught the netizen for "sex" demand, but also meet the Netizen's private desire to peep. In men's eyes, women's breasts are undoubtedly the most sexy part. It can even be said that a woman's breasts from a certain angle is a man's gentle trap. Sister Furong as a woman to grasp the psychological, strong victory, precision "hit" a male netizen.

Enterprise marketing is not so? Grasp the consumer's demand is the starting point of enterprise marketing, without a deep understanding of consumer demand to attract consumer attention is not easy. Nowadays, many of our companies complain that their products don't attract the attention of consumers, but they don't grasp the changing needs and key attention of consumers.

To arouse consumers ' attention by characteristic

For sexual attention, the Earth people know that the Earth people are also the same. But it is very difficult to adopt appropriate strategies to attract the attention of netizens within the scope of laws and regulations. In erotic pictures, Meimei photo album flooded every corner of the web today, if only by taking off, Dew can be famous, wooden son of the United States, bamboo Shadow pupil, Rogue Yan belongs to this category, but its style and taste is not enough, and netizens also have a "attention fatigue", "aesthetic fatigue" feeling. To be famous at this time, you have to rely on the characteristics.

Sister Furong in the wood, bamboo Shadow pupil, Rogue Yan, such as "Product life cycle" appears to decline the inflection point, timely cut into the network Reds this market, the right time, conducive to its popularity. and its use of differentiated competition strategy is more embodiment of sister Furong's management wisdom.

One is to pursue a unique style. A product to attract people's attention, must have a unique beautiful packaging, there are different from the image of other products. Sister Furong to want in front of the wood son of the United States, bamboo Shadow Green pupil, Rogue Yan, after a lot of begging for a famous beauty so fierce market competition environment to win, but a way to establish a unique personalized image. Sister Furong is very careful to build its "lotus flower" unique style, at the beginning of a series of textures and essays, she explained to people the meaning of hibiscus, "Ah, hibiscus, my hibiscus/What is extraordinary, aloof/what is out of the silt and not dyed, Zhuo Qinglian and not demon/Your extraordinary is because of your silence, Your silence is because of your goodness/your vulgarity is because of your silent, your silence is because of your weakness ... "This is the" Sister Furong "clever place, her use of hibiscus is not a simple use, she tried to express through Hibiscus" Earthly pollution is too heavy, only I adhere to purity "such a concept. This is different from the Miko Mi, forming their own unique style, catering to both elite and grassroots users of the needs.

The second is to be hard to be shy. Miko Mi, Bamboo Shadow pupil, Rogue Yan's reckless sex description, close to hypocritical sexual feelings, near-naked body pictures, to show people is a only sexual impulse, no imagination of the virtual world. Because people are also devoid of sexual fantasies when they appreciate the pleasure of Miko Mi's sex record. Sister Furong is different, she contains but not dew, her words do not have sex scene, also have no sex feeling, her picture is not bare, want to dew also only dew cleavage, almost all are dressed in quite neat clothes pictures. However, it is these contain but not the picture, and her adolescent breast development of the true description, to the netizens left an endless imagination space, lift many people want to see the desire to look at this growth chest, so it is not difficult to understand her picture is more attractive to the attention of netizens.

The third is to show the characteristics of the body. The woman's abundant milk fat buttocks is the powerful weapon which conquers the man. and sister Furong born with such advantages and characteristics. Is the feature that should be fully displayed. Sister Furong is familiar with the way of "characteristic management". Her plump body is very attractive, so she once photographed, insist on the "S" type pose, let her "front convex after", abundant milk fat buttocks personalized features of the body to highlight. People from her mature to jump out of the abundant milk fat buttocks, experience to a "graduate students" female sexy. This makes sister Furong with the previous appearance of "wooden son of the United States, bamboo Shadow Green pupil, Rogue Yan" and so cleverly distinguish, may be after the three also have "S" shape, but unfortunately they do not have an emphasis on this selling point.

Characteristic is the selling point, the characteristic is the competitiveness, the characteristic is the attention. To gain the attention of consumers, a certain amount of attention must be given. This kind of attention is the characteristic of the enterprise. In the increasingly competitive market environment, product homogeneity, marketing means homogeneity of the trend is obvious, enterprises want to win the market, you have to implement a unique marketing strategy, do not have me, people have my new, people new I special, so as to achieve differentiated competitive advantage.

Sister Furong from the water Tsinghua Red to Tianya Web site, and then become a TV, magazine, Network and print media darling, is her S shape successfully captured the attention of all, but her rapid fame and good use of external forces to expand the impact of not with the relationship.

Sister Furong in the accurate grasp of the consumer's key attention, the choice in Beijing University, Tsinghua BBS such influential forum to spare no effort to map, write the text, when the small has fame, she will not be limited to attract only Beijing university, Tsinghua BBs in the Netizen attention, But have planned to send their own pictures of the post to China's influential literature web site Tianya Forum, in order to attract a wider range of ordinary netizens attention.

And when she became the "Internet Reds", through the press, radio and television widely reported, her influence from the virtual world to the real world infiltration. Smart Lotus Sister on the ride, by attending various press conferences, and into the film industry in the form of further expansion of influence, the spread of consumer attention.
Sister Furong is good at occasion, and she will use "event marketing". Sister Furong and a unit Geng surname male colleagues had a physical conflict, it is said that the cause of the conflict is because "the boy revealed the girl's privacy." After the incident, sister Furong is not taboo to talk about this matter, but is willing to accept the interview, and announced after the shot photos. Originally is a small matter in life, sister Furong but in the online trend hype, visible its "event marketing" kungfu, especially the reason for the fight is privacy issues, and undoubtedly further arouse the attention of netizens. No wonder Sina is investigating netizens ' views on the incident, with nearly 50% of netizens thinking "she was deliberately speculating".

Sister Furong Occasion's strategy in marketing is actually channel marketing and event marketing issues. In the channel has become the enterprise competition focus today, how reasonable, the timely choice channel, relates to the enterprise marketing success or failure. Our enterprises can learn from sister Furong in the choice of Tsinghua, Beida BBS Such high-end channels of practice, and strive to product first in a small range of consumer recognition, in the "word of mouth effect", and then choose the popular channel, so that the impact of the entire product coverage. At the same time, enterprises also have to use the sensational effect of event marketing to promote the purpose of products, such as the use of public service marketing, hot event marketing and other occasion marketing methods to save money.

Conquer consumer's attention with passion

"I Am the heaven and earth between the persistent and rebellious happy elves, no angel-like beauty, but there is an angel-like kind-hearted heart, no devil-like figure, but the devil-like crazy passion." "This is sister Furong's confession, but also embodies the passion of sister Furong to conquer the consumer's human charm." Sister Furong's passion is mainly embodied in the following three aspects:

One is self-confidence. Sister Furong's self-confidence, has no doubt, her looks are not beautiful, but she has confidence in her own body, her dance is not good, but she dared to dance in front of the crowd, her article written in general, she dared in Peking University, Tsinghua BBS, Tianya such a well-known forum to confide; she never made a movie, But dare to face the camera ... All this is due to her self-confidence, in the general lack of self-confidence or lack of the age, her self-confidence so conquered the netizens.

Two is persistent. It is said that sister Furong is wandering in Tsinghua University, the edge of the north, three failed to grind, she said, "The time has not come, the pupa has not become a butterfly." There is confidence in this statement, but also for the goal of perseverance. Hibiscus body beyond ordinary people, repeatedly hit but do not regret, the more frustration and courage of the spirit of conquering netizens. Do enterprise also, no persistent pursuit, difficult to have brilliant success. Success must be

     three is patience. "No matter how people (especially the people on the Internet) misunderstand me or insult me, I will wait for the moment of truth to be revealed calmly." "This is self-pity sister Furong face pressure when the attitude, really can be said," The world Laugh I am too crazy, I laugh the world to see not wear ", this is a kind of perseverance, a free and easy, but also a kind of endurance spirit. "Can endure ordinary people can not ninja, can negative ordinary people cannot bear the weight, become ordinary people cannot become the cause." "Self-confidence, perseverance, patience is the charm of sister Furong, exudes her passion." Do enterprises to do so, no confidence in their own enterprises, not bigger and stronger persistent goal, not to withstand the pain of crisis and failure, it is difficult to achieve big cause. In enterprise marketing, if there is no self-confidence, perseverance, patience, the result can only be halfway, and ultimately escape the fate of failure.