Analysis on the details of the optimization in the website of the Business-to-consumer e-commerce

With the rapid development of E-commerce, many small and medium-sized enterprises not only set up their own corporate web site, and will look to the consumer platform, because their own e-commerce distribution platform, not only can improve sales performance, but also the enterprise directly face customers to establish their own brand effective channels, In view of this kind of e-commerce platform, how to do SEO optimization, it appears broken in the impending, is the enterprise has to face the urgent problem, the author based on his experience in this area of ideas and suggestions and we talk about E-commerce platform optimization process we have to pay attention to a few details. It is well known that many mall-class platforms are mostly products, plus some news list, unlike the enterprise site to the search engine news information list or more, greatly improve the search engine crawl and included quantity, and for the main products for the consumer platform mostly pictures. This time I think the following points in the optimization process is essential.

first, the product title aspects of the optimization . For the platform, the product image will occupy a large number of pages, so for the product title and description of this is one of the key factors we should consider, first of all, the title as far as possible contains the key words of the product, such as this product cooker, then your title will include these several keywords, you can With the Model plus plus the product name and the right amount of product function brand as a whole, combined to form a complete title. XXX type--xx rice cooker-Home kitchen must be the rice cooker brand and so on. Secondly, the author suggested that the main embodiment of the product model, features can be a little more text to elaborate, note that the title section must be consistent, including model features this piece, because the relevance is the key factor in our page ranking this everyone is very familiar with the heart to operate, This should not be a big problem.

　　second, the product picture optimization . Product Picture This piece of the author suggested that first, alt attribute to add, each picture added Alt description text, the text to reflect the product keyword. Second, the author suggested that the process of naming the picture preferably in the product's English name or abbreviated pinyin as a description, similar to the way our site is named the physical directory, such operations and our site domain name contains a similar meaning, but also to improve product relevance to increase the spider effectively capture the image of one of the factors. Finally, notice the size of the picture, I suggest that without affecting the quality of the picture, you can reduce the size of the picture, which will undoubtedly increase the speed of our web page, improve the frequency of the spider's visit, enhance our user experience, so this detail would like to pay attention to.

　　third, the website inline optimization. we know that the mall type of site to the majority of pictures, inside the path of the spider is not very friendly, if there is a dead link, the picture path error, there will be connection errors, or pictures can not show the problem, although these problems are relatively small problems, but they do not pay attention to the problem, Will greatly affect our spiders crawling connection paths and our user access experience. Imagine a professional site if the picture can not show such a low-level problem, how our users will feel, perhaps we strive to accumulate a good reputation, will be a big discount in an instant, so I hope you pay attention to this piece, and secondly, the product and the relationship between products, we'd better under the product, Coupled with the relevant news or the same function of the product, constitutes a good station within the association, not only can increase the user experience, improve the PV site, but also to improve the spider capture frequency of one of the effective ways.

　　Four, reduce the similarity of the page . Because the mall type website whether is the news list or the product picture many situations are similar, at this time we will be for the same production of different models in the description of the characteristics of the time to explore as much as possible the characteristics of the special features of each product, so that can effectively reduce the similarity of our web page , secondly, on the product news list here, we also want to revolve around the unique characteristics of each product to carry out the content, highlighting its characteristics, reduce its generality of descriptive text. Do these aspects will be in the latter part of our article included to do a good job of bedding.

To sum up, is the author of the website in the optimization process of the problem found, and after the effective analysis and discussion about this kind of site in the station optimization process to pay attention to the details of the problem, in fact, the main purpose of this analysis is still hope that everyone can stand in the user and search engine perspective, Website optimization is one of our daily very important work, but the user experience is what we really pursue, we do everything is for our user Service, grasp this benchmark will make our website in the future operation of the process to go farther, well today and we share to this side, Hope to play the role of the SEO more strategies Welcome to join the SEO practical Exchange QQ Group: 54641201 discussion, this article by the Intranet security http://www.xki.com.cn original starting ADMIN5 welcome everyone to reprint, please keep the site source, thank you for your cooperation.