Baidu President Robin Li teaches you seven tips for entrepreneurship

Baidu Robin Li, graduated from the Department of Information Management, Peking University. He then went to the United States and received a master's degree in computer science at Buffalo State University in New York.
In the United States for 8 years, he invented the "hyper-chain analysis" technology to obtain the United States patent.
He returned to Beijing in 1999 to create Baidu, making Baidu the world's largest Chinese search engine company in three years.
2001 Li was named "China's top ten pioneering new Sharp", 2002 was the first "it Top ten" title.
Anyone who wants to start a business is interested in making money. At a time when college graduates are getting more and more difficult, more students are starting to calculate their own business, and some students even start to work with their classmates to build their own careers on campus. In many young people's eyes entrepreneurial is a shortcut, you can bypass the current situation of college students employment, thus faster to reach the pinnacle of the career, but the choice of entrepreneurship also indicates that the choice of hardship, once the beginning is difficult to withdraw and retreat. Recently, in Beijing International Youth Entrepreneurship Forum, some experts put forward to explore and use the British Youth Entrepreneurship International Program (English name is Youth Business International) project model, advanced experience and international resources, exploration in line with China's national conditions and cultural characteristics of entrepreneurial support model , to help Chinese youth embark on the road of success in entrepreneurship.
Today's young entrepreneurs are likely to be tomorrow's successful entrepreneurs, but to the entrepreneurial path to achieve success is not everyone can achieve, entrepreneurial process in addition to some of their own perseverance and other factors, but also to master entrepreneurial skills, learn how to start a business. Let's take a look at the tips that Li has taught you.
First trick: two years ahead.
When Li in the United States to abandon the easy doctor hat, hard work, the U.S. IT industry is the most fire is e-commerce. Countless people are trying to squeeze on this is a good network train, or even throw away their familiar industries.
Robin Li did not follow the crowd into the field of E-commerce, but quietly went to the lack of access to the Internet search field. Because he saw the great impact that search could have on the online world.
Robin Li warns young people who are eager to look forward to a two-year vision. Follow the bandwagon, fashion, you will probably eat just leftovers.
The second trick: less promise, more cash
-"How long can this project be completed?" ”
--"6 months. ”
--"4 months, okay?" I'll give you a 50% bonus. ”
-"Sorry, I can't do that." ”
It was a conversation with a client at the beginning of Li's venture. Later, the customer told him that he was very satisfied with Li's refusal, because it reflected that Li was a very real and stable person, so that his products in quality will be guaranteed.
The third trick: borrow money when you don't need it
In the process of entrepreneurship, "money traveled all over the world, no money to be unable to do" is irrefutable truth. In Silicon Valley, every day there are companies opposition because of risky investment, and every day companies close down because of their shyness. Li believes that investors must be asked to invest when they do not need the money.
In a year's time to do things, this is Li's style. In his view, that would ensure that half of the money is still in his possession. If you borrow money from an investor in such a situation, you will be invincible. Because "even if I can't borrow, my company will not collapse immediately."
In this case, the new start-up companies in the search for investment in order to act like a man, to be able to work with investors to discuss specific issues of equal status. And investors will be happy to invest when they see the company's economy in good shape and think that the company is working well.
"Do not easily give the initiative to investors, in the process of entrepreneurship, no one will be charitable." "Robin Li warns young entrepreneurs," be sure to borrow the money you need when you are not short of money. "The four strokes: to distract customers
In the early days of entrepreneurship, entrepreneurs often laugh at the fact that they have one or two fixed users. "Perhaps soon just want to cry can not cry out ah." "Li said so.
When he first started his home business, the company was mainly serving several major portals. These big websites occupy the company income more than 10%, any one customer's loss, will have the enormous influence to the company's benefit.
"Fate can only be mastered in his own hands, must not be manipulated in the hands of others." ”
The five strokes: do not seek profit prematurely
To make a profit prematurely is to reduce the investment in technology.
Li believes that an innovative company must be technically required to invest in a large scale. So that they can be in the technology has been in the lead even in the position of monopoly. And this lead in the future will certainly bring to the enterprise big return. It is irrational behavior to declare profits at the expense of the long-term interests of the enterprise.
Recruit: Focus on your own field
Since 1999 the company was established to now, 4 years, the internet World, "Network Game" "Message platform" have a strong debut, many people to get to the table, a lot of people follow suit and move, also fell badly beaten. And Robin Li says he's only doing one thing: search.
He said many people had encouraged him to go to online games, text messages and other fields, but Li did not do so. In his eyes, his company, his own field there is still a deep potential to dig, his current to do is to search this area constantly refurbished.
"In the next few years, Baidu will also only in the search field development." "said Robin Li.
Seventh recruit: Keep The Passion
An innovative process is definitely not a smooth sailing process. If you don't have enough love and passion, it will be hard for entrepreneurs to keep going. So, Li said to young entrepreneurs, first make sure you love and passion for the cause, and then start a business.
"I chose to give up my PhD to start a business, not for the money, but for the love of the industry," he said. At the same time, I am not completely regardless of the money factor, but I always firmly believe that: in today's society, as long as you give the community good products, the community will give you more return. ”