Baidu told us again: webmaster do your users

Believe that the internet has recently talked about the most is Baidu's 1.9 billion acquisition case, but for the webmaster, the most attention should be the July 19 of the new announcement: the sale of two-level domain name or directory for cheating will implicated the whole station statement. For this move to let everyone see more, Baidu more and more attention to purify the Internet environment, will certainly pay more attention to the value of the site.

Since last year's 628, Baidu's move more and more, every move is to purify the Internet environment, to provide users with better content, it is from this series of measures to protect the Guardian saw a New hope: Webmaster do your users.

For most of the webmaster friends, we are from a strange industry webmaster industry, hope that the industry can get more revenue. We just started may not understand what is the domain name, what is space, what is the program, do not understand the use of FTP, however, our site is still a few hours on the establishment. It is these reasons, let everyone think the Internet webmaster industry has no threshold, the Internet is a golden paradise. However, do not understand the operation of the website, do not understand marketing, do not know how to profit we can only after the failure of a sadly left. In the webmaster this industry, there are most of the individual stationmaster just blindly want to use SEO way fast ranking, fast to traffic, and then hanging Advertising Alliance. For corporate Web sites, we think is through the news source, extrapolation and other ways to make their own site has a good ranking, so that more users to consult, the fact is not so simple.

One: A single marketing model can only be eliminated.

Recently in a row of QQ group has a friend asked: Network marketing methods have 19 kinds, is true. Don't want to say too much for this guardian, most webmaster friends only think of a way, that is, search engine marketing, use SEO way to quickly rank, even if you know the forum marketing (feel no effect), understand the blog marketing (think the blog is too difficult), Envy Weibo marketing (why they do not have fans), optimistic about the soft Wen marketing (Unfortunately I can't write it), use mail marketing (always into the Recycle Bin) 、、、 It is because of this kind of marketing is rejected by ourselves, so we are just doing search engine marketing. And the vast majority of people doing search engine marketing, natural competition is fierce, so some cheating methods have become a matter of course. A blow to the search engine has put everyone on thin ice. Why are people not willing to try other marketing methods?

Second: The webmaster completes your user.

We do any Web site, the ultimate goal is to serve users, and then to achieve profitability. However, most of the webmaster have forgotten the original intention, or do not recognize the original intention, that they just do a good search engine on the line. So in the face of the search engine adjustment, only a sigh. Most stationmaster may say, the user is not so good to do, that time is too long. Is this really the case? The Guardian thinks it's not. Believe that this year in the major webmaster forums have seen a shadow, that is to stand a row of webmaster forum. Stand a row in the early stage of the forum is cheating, a large number of collected content, eventually did not escape 628, and has been in a downturn. However, team members never give up and insist on interacting with others, truly provide users with services, let users to create value, this year to change the domain name of the momentum is relatively good, but because the overall quality of the site is still a problem, some time ago or appeared a problem, but in everyone's joint efforts, has been adhering to the user to create value, Build Exchange trading platform, now four months ranking more stable, webmaster tool query Weights 2, traffic is not low. If you don't believe me, we look at the A5,A5 webmaster Nets believe that as a webmaster did not know, is because the user transactions, condensed a solid user relationship, changed the domain name just one weeks, the weight has been passed (although currently included on the good before, but the Guardian believe it is only a matter of time)

Third: To meet the needs of users is the ultimate way to operate the website.

Whether it is their own articles in the QQ group chat has been brought up a concept: The biggest drawback is the need for people. It is because of the demand that we can realize our own value. To the website operator, we have to do is to meet the needs of users. For corporate websites, customers need our services before they come to our website. We need to deliver our business value and provide our services to our customers. For personal sites, users need to come to our site to find resources, and users need to interact with each other, and even transactions, this is because there is demand. Site operations are (webmaster) in the site before the establishment of the most thought is to provide users with services, but later we lost the direction of it. In this, Guardian call webmaster friends, really to understand your user needs, then your site will be more lasting operation, the site can develop better.

Baidu's adjustment tells us, good to do their own users, only to create their own users need content, this is the best site. The merchant and the merchant, the merchant and the user, the user and the user are concatenated together, truly satisfies their demand, lets them carry on the exchange, the interaction and the transaction. Then the resulting value is absolutely the most effective, because the user because of demand, so the relationship is the most stable, this is the most should do the webmaster things, we think?

This article Guardian Kun writes, originates from http://yuankun0105.com/. Communicate together, progress together!