Be prepared to start a business or a friend who has just started a business

(1) Why is it 10 million?

At one time, I was surprised that some people were not very good at work. Why did they suddenly think of starting a business?

Young people should remember that when you have no experience, you are lucky to work for the boss, and the boss is lucky to give you money. In the old society, there is no money to get it! From another point of view, before you become a boss, it is practice to work for someone.
If the status and practice are not in the status, why can you start a business successfully? If you want to start a business in the future, you should study the boss's vision and have a boss's mentality when you are working.
Yes. Otherwise, how can someone complain to the boss every day be a boss!

Of course, if he is so bad, he should leave. There are many good bosses, that is, don't complain. The boss can't hear it, and it's not like a man!

All successful people should be confident. Confidence is that they can get peaches at a jump, and then more and more peaches will become happier. But if it is to surpass Bill, it is a delusion, so the goal is very important. If it is a bad plan for 10 billion and 10000 yuan, it is recommended to change the target to 10 million.

Today, there are not many and many people in 10 million. If you don't need to spend any time, you should have a good life, and your mind will be quite calm. This number is not very big either. If you move your mind, then you may be lucky.
I felt that I had earned money in year 35. Believe in yourself, make unremitting efforts, broaden your horizons, make a big picture, and see the world in an atmospheric manner! As long as you dare to do it. There will be a chance, and there will be a chance to work hard. If you do not dare to do it, there will be no chance.
Yes.

Option to move Space

Is it hard to earn 10 million yuan? It is actually very easy, but the problem is that you must have a vision ,! The goal is to make it easy from 100,000 to 10 million. You can just buy a small item in the sales department, but is definitely not from the teeth. I don't know how to jump and grow without a vision. Why did I earn 10 million yuan that year?

Select a row first. Consider future growth, or the growth rate you can achieve in the future. Growth rate is more important than anything else. If you select the right project, the growth rate in the first two years. It may be several hundred or higher, and the annual profit of 50 thousand may be completed in two years. The doubling will reach 3.2 million. This will be faster.

So the key is that the growth rate must be high!

The selected industry does not necessarily have a high gross profit, as long as the sustained high growth is the most important.

In addition, entrepreneurship is simply said by one person, "You wanted to do 1, but you did 2. As a result, you made money on 3 and made a fortune on 4.

So there is a clever place in the field. I don't understand this truth. You will put the funds on one thing that only earns 0.1 million yuan. If you are not happy, you will not be able to jump to the place where you make a lot of money. Life is not afraid of temporary low point, as long as there is a rush
First, when the opportunity arrives, you can fly in the sky. I am afraid that there will be a future in the glass ceiling, but I can't go out. Chicken ribs! I want to give up on it. If I want to calculate it, I can't help it!

 

How can we combat low profit margins?

"Net asset return rate = profit margin * asset turnover rate"-Do you feel a headache when you see this formula? It's hard to go back to school, but you have to explain it. If you don't understand this core truth, you don't even know how to die!

"Net Assets Return Rate", the simplest understanding is how much your capital can be recovered. It's crazy for you to earn 0.1 billion yuan a year. But it is a decimal point for GE. What do you earn in a year?
How much is the cost. Of course, we are talking about entrepreneurship now, and there are not many net assets at the beginning. To increase rapidly, we must greatly increase our return rate. It is best to increase by 1000%. How can this problem be solved?

First look at Method 1: profit margin. In this case, we all like selling highly profitable things. In reality, they are cheaper than the competitors you buy, unless you are an oligarchy. Therefore, many industries cannot increase profits.

We also thought of Channel 2: asset turnover rate. This ratio is based on "sales divided by assets. Everyone knows about sales. What is asset? Gome is here to say that their assets should be electrical appliances, but they are all goods for shops. Their average profit is more than 1%, but they still make money. Why?

I will give an example, which is very real. In this example, I bought a pair of shoes in a store, and more than 3000 of them in the UK. Generally, a person a gets the proxy right in China. His entrepreneurial capital is
0.5 million. At this time, entrepreneur B also had 0.5 million, and he chose shoes. The difference is that he first bought a small shoe polish factory named "Wang" to locate high-grade shoes. Rent a counter in a high-end Mall.

Both of them share the same fund, but the fund utilization structure is very different.

A sells British shoes. Is it expensive and expensive? Yes. A runs once to order the goods, it will accumulate 0.4 million on the "inventory", the average price of a pair of 1500, sell 3000. Three shopping carnivals a day. The billing method is 1.
Day 1000. The daily profit is 9000-4500-1000 = 3500. The profit margin of 3500/9000 = 39% is not bad.

B
Over there? In terms of quantity, most of the shoes are sold. 100 shoes of oil are sold each day, with a cost of 5 yuan and 20 yuan. The Cabinet fee is 600. Sales: 2000. Less than the variable cost of 500, fixed cost
600. Because the factory is still running. A fixed cost of 800 of the daily maintenance cost of the factory. In this case, 2000-500-600-800 = 100. Profit Rate: 100/2000 = 5%

It cannot be compared with.

But is B so pitiful? A bought 0.4 million yuan, with an average of 1500 yuan per shoe ., In this case, 400000/1500 = 276 pairs. In this case, there are not many shoes, because they have a lot of feet.
If 276 is the ground line of a mall. How long does it take to start another store? 0.4 million/(3500*30) = 4 months. Three can be opened in one year!

Looking back at B, his 0.4 million s are accumulated in the shoes and oil factory, and there is a fixed overhead every day. But the advantage is that how much inventory does a cabinet need? Assuming that 500 yuan is enough, how long does it take for him to earn 500 yuan?
? The daily profit is 100 RMB. The inventory fee is RMB 5. In this case, 500*5/100 = 25 days. In this way, you can start another one in less than a month, that is to say, the profit of a month can be increased.
I opened the shop.

A is 2*2*2 * = 8. B is 1 + 1*(1 + 2 + 3 +... + 2 (n-1. N = 12, so there are 4096.

In this way, they are not at the same level. This example uses the capital turnover rate to resist low profit margins.

The successful example of Gome is that they have no funds to settle. The house is rented and the goods are from suppliers. They don't pay for a penny until they are sold. Once sold, they didn't pay for it, and then they went to the second house.
. Their employees are the promoters of suppliers. Their profit margin is very low, but every penny is earned, and the turnover is more than 10 times a year!

So when all my friends go to a restaurant or Internet cafe, the profit is very high, but the money is accumulated on the hardware, so even if you make money, you cannot make a lot of money. And cannot expand in the same mode. The turnover rate of assets is very difficult.

(2) Why can your company survive? I guess a lot of people will answer this question because I have a good idea. It's good, but it's just a starting point, but what is the end? Is the value created for customers. If this can be done, it can be said that it is a start-up opportunity.

Pressure Principle

I live in a community with a convenience store, which is very, very small.

I have fried an egg. If there is no onion, someone will be able to send it to the door immediately after making a call. Nothing will be sent immediately. I am too lazy to eat fruit at night. I will make a call. Sometimes it's not what I want to eat.
But I can eat whatever they have. Although such a small convenience store is very small, it only provides daily necessities for our five buildings. You may ask about the profit turnover rate
The height is far from the 10 million.

But I just said that they are locking customers through services such as "serving the door, sending a green onion. The core of their strategy is to "cultivate laziness for customers". Carrefour is close to us. It's not that I'm not waiting in the queue, but that's why I don't need 98% of it. I can buy 2% of it in a store. Why do I have to run it?

The profits of green onion and hand paper are very small, but the profits are high. For example, red wine and the walls on both sides of the store are basically not made in China. This is a huge profit. This positioning is too accurate. We have 80%
It is a foreigner. The English language service is also provided here. It greatly increases the "locking" margin of a bottle of red wine, but it exceeds the profit of a truck of scallions. Cheese, cooked food, everything, cheap Nongfu Spring. Guiba
Li Shui has all kinds of products. The profit of a bottle of Paris Water can exceed the profit of a box of farmers. But this is precisely the most popular in Paris. The "Pressure Principle" is very good here. Is "Don't
It seems that I have little strength and little strength, but my service population is also small. The positioning is extremely accurate. Great pressure.

In fact, the boss of this store. I have already opened several stores, all of which are set up in Beijing's upscale residential area. He is available in various real estate projects. Japanese residential area in Europe and America. For different consumption features. Adjust without segment
Goods types and combinations. You can always grasp the habits of consumers. Relying on the policy of "sending to the door, giving a green onion" to cultivate laziness for the customer, this building will be gradually locked for a large amount of daily consumption. In this case
Do you understand? Do you feel a little confused? There is not much money to open a store. (The two walls of wine are worth tens of thousands of yuan, but they are all made for free by wine agents !). In this way, the profit is high and the turnover rate is very high.
High.

 

Competitors

Do you think this entrepreneurial project is not very good? But the problem is coming soon. According to the analysis of the small convenience store model, many people have understood the keyword and found the following: The target customers are narrow and accurate, so that they do not
It is a good service because of the amount of money spent on transactions. High pricing, because these customers are not very impressed with the price. It is difficult to compare prices, especially for red wine with many brands in years. No one can feel it if you add tens of dollars.
To. It is much better than scallions.

The strategy has been clearly understood, and the "barrier" of the store has not yet been formed. For example, you can easily rent a location. Price barriers? Only ultra-large-scale procurement can make suppliers bow their heads. The store cannot beat them. Minipai's loyalty is even smaller. What loyalty can be said about the store?

As a result, a new store was quickly built downstairs, which is a typical opposite. It's up to you at a low price! You have 5 hairs. It is 3.9 gross. Nothing is cheaper than you. As the old saying goes, "No 5 cents can afford to lose loyalty !"

What should I do for a store? Low Threshold. Of course, competitors are easy to enter. Just like a three-year-old boy with a gold ingot, who doesn't want to take it, but what if Liu Xiang holds it? You have a try. If we had to fight for the price with him, we wouldn't have done anything in the end. Either I learned about Liu Xiang and they couldn't find it. The opponent did not understand that you ran there.

The convenience store is preparing to learn Liu Xiang's strategy. Is the capacity growth strategy. It is not a fund PK policy. Their original customer groups, especially those with high incomes ranging from 30 to 50, share a common feature:
Fear of death. It is more obvious than ordinary people. At this time, the small convenience store is the core of a new value proposition in chixian: Green. When I bought tomatoes from a store, the little guy gave it up and said it was this time.
Tomatoes are three times more expensive than the previous one. It's just organic vegetables. No pesticides or fertilizers at all. As a result, it was really fresh to eat! Actually, I will name organic vegetables when I buy them later. This method
There are too many, such as green eggs, which are a little closer to competitors. Establish a "healthy" image. But this is the beginning. It will soon be copied by others. Miscellaneous?

Opportunities and capabilities soar

While discovering new opportunities, the store finds that its own big advantage is the sale of red wine. The other one cannot match at once. Your sales staff must be knowledgeable, but it takes a long time to train. Origin, style. There are many sayings about the year. Another one cannot be made at a time!

This is the embodiment of capabilities. Without further extension, new opportunities will be created. New capabilities. What is a new opportunity? When selling red wine and daily necessities, you chat with the customer. This is to send other products to the customer.
Is not available. Said ah, the store owner discovered that some customers had broken their bulbs for half a month and there were no new and some were tender. You do not have time to pay the telephone fee. No time for gas charge. Target customers
Is a group of "people with money and no time ." This is normal. At this time, a new proxy service was launched to help them pay for it, cultivate the communication ability and trust by selling red wine, and avoid extra fees.
At this time, the store expanded the word "convenience" from commodities to services. Although it is unable to make any money, it greatly increases the chance of transactions, that is, gaining the hearts of the people. If you find your home is charged for gas
If you have no hand paper, you can bring one to you. In this way, the store becomes a small manager. The customer has regarded his phone number as a treasure, and he is looking for anything small. He asked him about all the things he needed. He offered them for free.

Then they continue to segment the market. People like me will certainly not wash their own clothes. They will give them away and they will provide on-site services. I accept it, 1. I don't like a lot of people coming into my house, so it's better to be familiar with them. 2.
More importantly, the store does not open its own shop, but also chooses for me. He is only responsible for delivery, but the key is that it is cheaper than the original price. In this way, the store becomes a Ctrip network,
You can charge a sum of money. When a small convenience store has a large order, it can squeeze the laundry shops in the residential area. By the way, the profit is also divided into consumers.

Through this idea, the small convenience store has a wide range of financial resources, that is, to turn customers' resources into profits. At this time, no one else can surpass him. Competition barriers have been formed and their levels are separated. I call this idea
"Occupy phone number ideas ". Because many businesses start with a phone number. Whoever occupies the number is the boss. Whoever monopolized the customer's resources will have the bargaining power. The profit of the laundry is
He halved his profits. But I dare not say anything. The relationship between Gome and electrical appliance manufacturers is like this.

It is hard for others to copy files. When competitors see it, you are no longer at a high level, and it is difficult to surpass us in one step. It is more difficult to copy the entire value chain. Because there is always a great difference between the starting point and the resources.

However, these are not completed at the same time. They are all considered in advance, learned, and summarized and improved results afterwards. In short, they need to be done without stopping. A long process is required. It is necessary to have a good corporate strategy.

To earn 1 million yuan, you can seize one or two opportunities. However, if you want to earn 10 million yuan, you can only take one or two ideas. The enterprise development strategy and financial knowledge we talked about, as well as the development process of small convenience stores, paved the way for earning 10 million yuan. If you understand the business logic. 10 million is not far from us!

 

Young people must read: trade-offs between entrepreneurship and work

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ZZ: http://blog.csdn.net/JavaProgramers/archive/2008/07/16/2663264.aspx