Beggars Marketing Theory

Author: skate

Time: 2011-03-15

Beggars Marketing Theory

 

 

I took the Levi's I just bought out of maoye and stood at the door and waited for a friend. A professional beggar found me and was very professional and straight forward to me. This pause gave me a story that shocked me deeply, just like a vivid market research case study. In order to be faithful to the original intention of this beggar, I tried to repeat his original words with my memory.

 

"Sir ...... Please do it ." When I was bored, I found a coin in my pocket and threw it to him and chatted with him. Beggars are talkative. "…… I am begging only in the area of Huaqiang north, do you know? I will see you right away. Levi's in maoye will definitely be willing to spend money ......" "Oh? You know a lot !" I was surprised. "To be a beggar, we must also use scientific methods ." He said. I asked with great interest what scientific methods ?" "What's the difference between me and other beggars first ?" I looked at him carefully, his hair was messy, his clothes were broken, his hands were thin, but they were not dirty. He interrupted my thinking and said, "People are disgusted with beggars, but I believe that you are not disgusted with me. I can see this. This is what makes me different from other beggars ." I nodded my head by default. I really don't dislike it, or I would like to talk about it with a beggar. "I understand SWOT analysis, including strengths, weaknesses, opportunities, and threats. For my competitors, my advantage is that I am not disgusted. Opportunities and Threats are both external factors. They are nothing more than a large population in Shenzhen and the city will be rectified in Shenzhen ." "I have made accurate calculations. There are tens of thousands of people every day, and there are more people and more rich people. Theoretically, if I ask each person for one dollar a day, I can earn 0.3 million yuan a month. However, not everyone will give it, and so many people cannot be discussed every day. Therefore, I have to analyze which are the target customers and the potential customers ." "In the North China Region, my target customers are 3 of the total traffic, with a success rate of 70%. Potential customers account for 2, with a 50% chance of success. I chose to give up the remaining 5, because I don't have enough time to get lucky with them ." "How do you define your customers ?" I asked.

 

"First, target customers. A young gentleman like you has an economic foundation and is generous. In addition, those couples also belong to my target customers. They will also give generous gifts in order not to lose face in front of the opposite sex. Second, I think of beautiful girls alone as potential customers. because they are afraid of entanglement, most of them will spend money on Disaster Tolerance. Both groups are aged between 20 and 20 ~ 30 years old. The age is too small, there is no economic foundation; the age is too big, it may be married, and the financial power is in the hands of his wife. This kind of person has no fun at all, and you can't wait to ask me for money ." "How much can you ask for every day ." I will continue to ask. "From Monday to Friday, the business was almost complete, about two hundred RMB. On weekends, we can even discuss things and five hundred ." "So many ?" Seeing that I had some doubts, he calculated an account for me. "Like you, I work 8 hours a day, from eleven o'clock A.M. to, and work normally on weekends. Every time I beg for a request, it takes about five seconds. after deducting the time for moving back and forth and searching for the target, I have to pay 1 RMB for a begging request in about one minute, and 480 RMB for 8 hours, multiply the probability of success by 60% then 2] And get nearly 300 pieces." "Never stick the customer across the street. If you can't afford it, I will never be overwhelmed. If he was willing to give the money, he would have given it long ago, so even if he was jealous, the chance of success was still very small. We cannot waste the limited time on customers who do not have the desire to give gifts. Instead, we should look for the next goal ." Strong! It sounds like a senior marketing director. "You go on ." I am more interested. It seems that I can learn new things today.

 

"Some people say that it is luck to eat beggars. I am not sure. For example, at the door of the Female World, a handsome boy and a beautiful girl, which one do you choose to beg ?" I thought about it and said I don't know. "You should go to male's place. He is surrounded by beautiful women. But if you want to go to the girl's side, she can pretend to be afraid that you will be away from it ." "Let's give you another example. At the door of cocopark that day, a young girl, with a shopping bag, had just bought something. There was also a young man and a pair of men and women who were eating ice cream. The third was a well-dressed young man with a bag. I think it takes only 3 seconds for a person to come and beg without hesitation. The girl threw me two coins in the bag and wondered why I only begged her. I replied, It is not convenient for the couple to pay for what they are eating. The man is a senior white-collar engineer and may not have any change in his body. You have just bought something from the supermarket, and there must be a change in his body ." That makes sense! The more interesting I listen. "So I said, Knowledge determines everything !" I have heard this from more than a dozen presidents. For the first time, I have heard this from beggars. "We need a scientific approach to begging. How can I get money when I lie on the flyover every day? All the people who take the flyover are passers-by who are in a hurry. Armed with knowledge, learning knowledge can turn a person into a smart person, and a smart person can turn into a talent by constantly learning the knowledge. What is the most important thing in the 21st century? Talent ." "On one occasion, one person gave me 50 yuan and asked me to shout" an ", I miss you" for him downstairs, with 100 voices. In total, it took me five seconds to scream, which was the same as the time I spent begging for a time. I received only five cents, so I refused ."

 

"In Shenzhen, a beggar can win eight hundred million children every month. When you are lucky, there may be more than two thousand points. There are 100,000 beggars in Shenzhen, and there are only 10 beggars. More than 10 thousand yuan can be obtained every month. I am one of the two. It is also very stable, and there will be basically no great fluctuations ." Too strong! I admire this beggar more and more. "I often say that I am a happy beggar. Other beggars say that I am happy because I have a lot of money. I told them, you are just wrong. It is because I have a happy and positive attitude that I have a lot of money to ask ." How nice it is! "Begging is my job. I need to know how to enjoy it. When there are few people in rainy days, other beggars complain or go to bed. Never feel the beauty of the city with your heart. After work at night, I took my wife, children, and shopping to watch the night scenes. The three of them were so happy that they would not be happy. If you meet your peers, sometimes you may also throw a coin and watch them say "thank you" to go away, as if they were seeing themselves ." "You have a wife and children ?" I couldn't help but admire it, attracting passers-. "My wife is a full-time wife at home, and the child is in elementary school. I mortgaged a suite in Futian district and paid off it in ten years. I want to earn money for my son to go to college as a marketing major, and then become a better beggar than me ." "I did Marketing Planning in China's China Region five years ago, and I was promoted to a marketing manager two years ago with a monthly salary of 5 thousand. At that time, a 10 thousand-plus Samsung notebook was mortgaged and paid yuan a month to survive. Later, I thought that I would never be able to get out of my head, and I would resign and quit. I would like to be a high-quality beggar ." After hearing this, I was excited and said, "Are you interested in accepting me as an apprentice ......

 

 

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