Bing influence: Revealing the changes of people in the Internet Age

Since the rise of social networks, people like to measure their influence by the number of fans, or by the number of comments and forwards on a microblog. However, such a single evaluation dimension makes it difficult to make a scientific evaluation. How to evaluate the influence of social media when social networks become part of people's lives and work, so as to make this indicator more accurate and persuasive is imminent.

How can we meet this difficult-to-learn demand?

Nowadays, through the ubiquitous smart interconnection devices and cloud services, the comments and behaviors of a person on the network have become massive signal sources that can be stored, transmitted, and traced, it should be the basis for measuring personal influence. At the same time, every interaction that leaves traces on Ta should also be the basis for judging its influence.

Based on the above ideas, Bing's influence (Bing Score) can be considered as a "man"-based Internet Influence Evaluation and trend analysis platform, microsoft made an attempt in the search engine and value-added big data services field. By collecting as many social network signal sources as possible, verifiable mathematical models, and computing formulas, Bing's influence is trying to turn influence into visible numbers.

Visible influence

Today's Internet is no longer a collection of web pages, measuring the influence of a person, or sorting pages by reference and links. People, machines, and applications that are always online have made this virtual world extremely complex. In such an environment, the traditional statistical and analysis tools are used to measure the influence of a person, just like using countless cameras to predict the impact of a butterfly's wings, even if a huge amount of resources is invested, it is also hard to work.

Bing's influence gave a new answer. By using Big Data technology and Entity Search technology, Bing collects and organizes all traces and interactions of a person on social networks, it is converted to an analytic signal, and data cleansing is used to filter out noise. Then, a mathematical model and weighted algorithm are used to obtain the number of influencing factors. It can be said that Bing's influence is first achieved in China through mining and Analysis of structured data, unstructured data and stream data Scattered in social networks, influence Evaluation, continuous tracking, and Trend Prediction targeting "people.

Shen Xiangyang, Microsoft's senior vice president and chief search and advertising scientist, looked forward to the following expectations: "Bing's influence is an exciting new product that reveals the change of people in the Internet age. I believe that this will lead to a new round of competition and innovation. "

Bing's influence economics

Why is Bing's influence in the initial stage so excited by Shen Xiangyang? According to Wang yongdong, president of the Microsoft (Asia) Internet Engineering Institute, Bing is the first platform-based product launched by Microsoft in the Chinese market before other regional markets as the newest member of the Microsoft online service product family, from product design, development to operation, the local team is responsible for the process. As a benchmark product transformed from Microsoft's big data and real search technology, Bing's influence will bring Bing an imaginary space to enter the value-added service market in addition to traditional advertising revenue.

For individual users, Bing's influence ranks first among the four industries: finance, entertainment, sports, and technology. You can view the ranking and trend analysis of the overall influence of the popular figures in the above four industries, and perform slice-based focus reading on the latest views of the figures. In the future, the rich content sources will help you read the essence of influential figures based on the timeline and explore ranking leaders in interest classification. In addition, common social network users can submit applications to bing influence in the future to collect personal data and view their influence, making their network behavior more valuable.

In the face of industry partners, Bing's influence not only provides basic functions, they will also be provided with customized raw data, influence analysis reports, Trend Forecast (including but not limited to the current situation of the specific "person"'s influence time point, Influence Factor composition, and major influencing factors. analysis and trends ), and open APIs. This is an attractive and imaginative brand-new service platform for the news and communication industry, human resources, market research and consulting service industry, securities and financial industry, and other industries that place special importance on influential indicators.