Book excerpt-36 rules for entrepreneurship 7: five business problems

This article continues with the content in the previous series. Next, we will focus on extracting the seventh part of 36 articles of military regulations from entrepreneurship: five business issues.

I. material incentives are the first

2. Do not make great strides

3. Pilot promotion

4. Persistence is the first, and persistence is meaningless.

5. Do not make any effort after success

I. material incentives are the first

Managers must establish an incentive system for the company. A team without incentives has no fighting power. If there is no matching incentive policy, it is basically empty talk.

Everyone needs encouragement and encourages others.

Incentives must be rewarding and fair. More incentives and less punishments.

Incentives, on the one hand, are a means to mobilize employees' enthusiasm for work, and on the other hand, they are also a reasonable reward for employees' contributions and performance. At the same time, they reflect a philosophy that allows employees to share the fruits of enterprise growth, employees are the creators and beneficiaries of enterprise growth.

Incentives are mainly used for performance-related things, mainly for incentives, to stimulate the team to work forward. Punishment is mainly used for system-related matters. If everything violates the system, punishment is the primary concern.

Good managers should be able to prevent subordinate combat status problems in advance. They must constantly set up higher goals for their subordinates to pursue, so that their subordinates cannot feel that the stage is too small for space. If subordinates feel that the stage is too small to have enough space.

Three major mistakes: 1. Only material incentives; 2. Learning-and-learning-based rewards; 3. river-lake-based distribution.

Share the benefits of the company's development through your salary, bonus, and options. for lower-level posts, you will focus on salary and bonus, and for cadres, you will focus on option incentives.

Three Principles of incentives: fairness is the first principle of incentives; 2. Red Envelope incentives are not desirable; 3. Incentives must be matched with strict target evaluations.

Incentives must be predictable and computable. In other words, the standards are clear and standards are defined in advance.

4 principles of efficient incentives: 1. Integration of material incentives and spiritual incentives; 2. Integration of current incentives and long-term incentives; 3. Integration of cash incentives and option incentives; 4. Combine a single prize with a winning streak.

2. Do not make great strides

From creation to success, enterprises have to go through product, market, and management. Do not pray that there are shortcuts. If you can step by step, do not make great strides. The results of the growth will be counterproductive, the Great Leap Forward represents a great retreat.

As an enterprise, it is a long-distance race. Leaders must have a sense of process and give their subordinates time to be patient.

The core of success is to do the right thing and do the right thing.

Enterprises have the same life cycle as people. Many links can only be taken step by step and cannot be crossed. A company runs a long-distance race.

Product is the Tao, marketing is the art. Who should they use, what should they do, what products should they use, and how should they be charged?

What about half a year after the successful revolution? Enterprise development must follow economic rules.

Enterprises should drive sightseeing cars instead of racing cars.

You always have to pay back the problem.

3. Pilot promotion

Marketing pilot is a long and important process. Once the pilot is successful, it is necessary to replicate it resolutely and quickly.

Enterprise operation involves two tasks: Marketing and innovation. The former is the way enterprises live to earn income, and the latter is the weapon for enterprises to form income. The core of marketing is to find reproducible promotion methods.

There are three pilot objectives: to verify whether the method is feasible; to capture data and quantify the scheme; To write recipes and form a manual so that everyone can copy the manual.

4. Persistence is the first, and persistence is meaningless.

Persistence is meaningless if it is not in the correct direction. Selection is more important than hard work. Is it new?

There are three possibilities on the road to entrepreneurship: thriving, close-down, and not dead. Almost all great companies have undergone transformation.

We must judge persistence and persistence, make the right choices, and focus our limited efforts on the most valuable things.

A good leader must let himself out of the company's daily affairs. If the lawsuit is full of brains every day, it is impossible to produce strategic ideas. If he does not go out and join various circles, especially higher than your enterprise circle, it is impossible to broaden your horizons and mind.

Looking at your head is more important than pulling your car.

5. Do not make any effort after success

The greatest enemy of a person is himself. After successful, he is more likely to lose himself and forget his or her own feelings.

Be cautious about diversification, control acceleration, and avoid being fooled by experts. We must dare to stick to our own way of success. Successful people cannot be arrogant, and management must be improved rather than revolution.