Brew advanced and proficient-3G mobile value-added business operation, customization and development-32-brew PUSH Service

Brew push is one of the value-added derivative services of operators. It is a push service based on client/server applications. The server can actively send the specified content to the client without sending the corresponding request from the client. specifically, by pushing server groups, you can send specific content to terminals that support brew.

Brew push is one of the most effective marketing methods to promote value-added mobile businesses. To launch the brew PUSH Service, the carrier or CP/SP needs to obtain a list of users' mobile phone numbers and models. Then, clarify the business content, purpose, time, and user group range of brew push, and obtain the Itemid of the application and the model comparison list,

When performing point-to-point brew push, the carrier or CP/SP can send two text messages to each user. The sending interval is determined by themselves. The first one is an ordinary text message, which is used for advertisement promotion of the promotion business. It can contain the following content:

A) business name and advertisement content

B) inform me that the application will be pushed later

C) You can also go to the BREW application manager and use the search function to find the application by application name.

The sent text message is a brew push message, which directly pushes the user to the application billing download page. The carrier or CP/SP can use the push channel to notify users of recent business updates. If the same SP has multiple businesses, you can send push information to your own users for businesses that have non-custom relationships. For services initiated by the user end and delivered to the target user, the SP can impose certain limits on the number of recommendations and the recommender under the trade-off, in order to avoid disputes caused by the exploitation of the interface and a large number of issues. The operator or CP/SP can use brew push to recommend the businesses that contain points to carry out prize-winning activities.

Through the brew PUSH Service, operators can improve the unique content of their mobile value-added service brands, increase access traffic, enhance the directory expressiveness of the brew distribution system, and enhance brew-based business market penetration. The network structure for implementing the brew PUSH Service is 7-15.

Figure 7-15:Brew pushBusiness Network StructureFigure

The Brew PUSH Service provides the following functions: directly push the application download directory to end users, directly push specific topics to end users, and directly push specific applications to end users; directly start the end user-specific BREW application and pass the content parameters.