Business-to-business E-commerce: Are Chinese companies ready? Two

Electronic commerce

First, the outlook: China's business-to-business e-commerce ready?

Based on the previous analysis, we can draw the following conclusions:

1, Business-to-business E-commerce in both the West and China, are in the initial stage, in the development process there are many uncertainties.

2, social structure and cultural differences make it more difficult for China to develop business-to-business E-commerce. Although some differences (government roles, industry structure, and concentration of decisions) do not seem to be a real problem, the lack of infrastructure, language problems, and irregular business processes are not a short-term solution. In this way, many Western business-to-business ideas must be combined with the facts of China.

3, business-to-business E-commerce development in line with the needs of Chinese enterprises ' own interests. This is because, today more and more Chinese enterprises to the international market, they will have to integrate into the world of E-commerce development tide. E-commerce will help them to expand their exports and improve inefficient supply chain operations. As a result, China's business-to-business development opportunities may be different from those of the West.

Ii. potential opportunities for China to develop business-to-business e-business

1, China's traditional large state-owned enterprises will be business-to-business E-commerce leader

Faced with the increasingly fierce competition in the new economy, the traditional large state-owned enterprises have to continuously reduce operating costs, compress production costs, reduce the cost of each link, in order to form a profit value. The internet will be the best tool they can use. In particular, the use of business-to-business E-commerce platform can efficiently manage the original inefficient operation of the value chain, gain competitive advantage. Therefore, many of China's large enterprises are actively engaged in e-commerce, especially in the industry's leading enterprises, they are in a certain field of supply chain in the main location of one or several large enterprises, before there is a good management base, E-commerce and their traditional business closely combined, will make them a menace. In 1999, for example, Haier launched a plan for online sourcing and online distribution, putting thousands of of suppliers and distributors online.

Leading enterprises to promote e-commerce than E-commerce providers or. COM's push is much more real and more violent. Because, from the perspective of the enterprise environment, leading enterprises in the upper supply chain will have a large number of small and medium-sized enterprises to provide materials for it, the lower end will have a lot of distribution enterprises to help it distribution, when it as the main supply chain chain in e-platform to build a new e-commerce environment, Those who are free of the outside in the fierce competition under the pressure will have to carry out docking with the main chain, to join the supply chain to E-commerce.

On the other hand, for small and medium-sized enterprises, in order to their own survival and development, they are always looking for opportunities to become more links on the chain, will be linked to the main link between the owners, such as Haier supply enterprises, the future may also be to Tcl, Konka supply. With the development and popularization of online procurement and online distribution, small and medium-sized enterprises under the pressure of market competition, there will be an urgent need for a third party to form an e-commerce platform, online trading market is catering to this demand. It can change a one-to-one or one-to-many pattern in traditional trade, become a Many-to-many model, and create an online trading space for many merchants to assemble. Buyers and sellers can not only find more trading partners, increase business opportunities, but also enjoy more convenient and standardized business services, to obtain a good business environment.

Visible, China's leading enterprises will become the development of E-commerce "locomotive", under its impetus, will form a "cluster effect" to promote China's E-commerce operating environment mature.

2, export-oriented SMEs will be business-to-business e-commerce active participants

China's export sector of SMEs may be the most dynamic use of business-to-business E-commerce, this is because: (1) The field of foreign trade itself is a very competitive, entrepreneurial environment better field, (2) Foreign customers demand more compact supply management, (3) business-to-business improvement of transport and logistical support; (4) To facilitate access to new customers and markets. Once they use the Internet, they will be able to more fully reflect the low-cost advantage in the process of manufacturing goods. For example, in the export of the largest proportion of clothing, consumer electronics and food industry. The Asia-Pacific Internet research Group, Goldman Sachs, reckons that a transition to business-to-business will bring 5% to 10% of the cost savings of most industries in the early days. With China's export trade of $ more than 200 billion trillion for 2000 years, the transition to business-to-business will generate a cost-saving space of 9 billion dollars. More importantly, because Business-to-business offers importers the opportunity to choose between more efficient suppliers, it will give exporters a bigger boost. Therefore, in the export industry, there are already many business-to-business sites, specifically for the lack of strength to build E-commerce platform for small and medium-sized enterprises to provide e-commerce services, such as the U.S. Business Network, global resources, such as e-commerce sites. The key to their success is the use of their rich industry resources to provide SMEs with practical proliferation services. such as dragonweb.com. Its clients are mainly those in the depths of the mainland and difficult access to Internet enterprises. The company helps them design websites that conform to foreign business practices and even offers translation services to customers who do not understand English-language emails.

3, China's industry market characteristics and development of the industry eco-oriented website will lead China business-to-business vertical e-commerce to mature China's every industry has its own unique market operating characteristics. The operation of business-to-business electronic market can not be divorced from the traditional market, for the industry users, the 20th century traditional industry and the 21st century E-commerce combined, the use of advanced network tools and digital technology to restructure the industry to give reasonable resources allocation, so as to improve efficiency and use of value, Take the e-commerce express all the way forward. Industry-type site must be closely integrated with the entity, according to the characteristics of the industry market to carry out e-commerce, it is easy to gather popularity, resources, "magnify" the advantages of the traditional market. For example, Asia's most famous i-metal.com, it is located in the South China Sea aluminum production base of the industry vertical website. Unlike the foreign equivalent type of Web site, it first develops a business-to-business E-commerce platform based on metal futures trading, and then develops a platform based on spot trading after the benefit of the trading members. This is mainly because the bank already has a relatively perfect futures trading system before the Internet.

III. opportunities for entrepreneurs to develop e-business in China

Although the creation of Amazon-like enterprises in China is very tempting, but China has its own reality, those who simply copy the foreign E-commerce model of the enterprise will face great difficulties. In the next two years, China will have 80% of internet companies closed down, only more powerful portals can have a big development space. But despite the restructuring that has taken place between the portals, the business-to-business websites that are in line with China's national conditions will still be able to achieve greater development opportunities. In particular, the following categories.

1, business-to-business E-commerce infrastructure Provider

There are many promising areas in China's infrastructure construction. For example, third party can play the role of checking the credit status of the other party, also can guarantee the financial settlement, coordinate the flow of logistics and order delivery. Those who are early entrants will be able to earn a premium and reap substantial benefits.

2, Technology solutions provider

Many software companies will face huge market opportunities. They can build their own market prestige by taking on high-profile projects in the Chinese business-to-business market.

3. Consulting Service Provider

In the process of business-to-business implementation in China, there are many problems of reorganization of enterprises. And once successful, it can become experience for many enterprises to learn. Those who implement the project can also become consultants, coaching the implementation of other enterprises. They can even set up separate companies to provide advisory services.