Business-to-business Industry station content is a double-edged sword (i)

Business-to-business is an enterprise communication platform model, can be understood as a kind of industry information distributing Center, in the internet era of increasing electricity quotient, Business-to-business vertical station also gradually toward mature, big such as Alibaba, hc360, World factory, hardware net; small as thousands of open source program personal station, Are struggling to rob this piece of the cake!

Business-to-business industry stations for other portals, information, enterprises, individuals have its unique advantages and disadvantages, it itself for the traditional enterprise is also far-reaching! Business-to-business is a gold mine, and very large, increasingly developed the internet has been going to the previous line of the industry a brain moved to the line, do not engage in online marketing of small enterprises can be said in the beginning of the slow opponent a beat, but also a large sales channels! For the enterprise, the advantage of the line can be used ' Broad ' To sum up: the region is wide, wide. Will not be affected by time, place, space, for the cost, sales channels, promotional methods have some irreplaceable advantages!

Here the author of their own operation of a subdivision of the field of industry stations from the point of view of optimizing the promotion of a simple talk about some of the characteristics of vertical business-to-business! Vertical industry Station, because the industry involved in a more single-minded, refined, easy to form their own network in the industry circle, relative to the whole industry large business-to-business easy to promote their own circle visibility, The structure of the site itself will not be too complex, the amount of information will not be too large, in short, accurate, accurate and clear theme without noise!

From the content of seoer more concerned, the main content of Business-to-business focus on supply and demand and information, where supply is the focus, content for the user to create, this alone, you can say that business-to-business saved a lot of things, at least the content of the site to solve the problem! So why do I say that the content of the business-to-business industry is a double-edged sword?

Any search for a product from a business-to-business site copy the description to Baidu to see, basically repeat the number at least 100 above, so large repeatability, the content is not quality characteristics, we all know too many repetitive pages, for the low weight of the site is simply a disaster, no quality content injection, Want to let the site accumulate weight can say that even more difficult, if let their own business-to-business development, can say the consequences will not be too optimistic!

What should we do if we love and hate the content of the most important supply and demand columns for business-to-business?

Before a friend said, can publish their own original product information, which has both pros and cons, the drawback is not fully guarantee the authenticity of products, and the workload will be very large, is not an ideal solution! Before looking for a really good solution, let's analyze most of the features of the Business-to-business product page!

The main content on most products page includes: 1, product picture 2, product attribute 3, product description 4, related products ... The content of the sidebar is too high, can be ruled out do not consider, then the above four points, we can see if the user copy sticky way, basically with other site pages no difference! Since we want the uniqueness of the product page, at least 60% of the unique, Then we can from the above indispensable content information to find a breakthrough!

Product attributes: Can add some of their own industry, website personality Attributes!

Product Description: Can be in the description of the automatic call company information, contact, you can increase the attention, product advantages, such as users need to fill in the content plate carefully!

Can be divided into small headings, similar to the way Baidu experience!

Keep

Something: Different types of industry, there are always some advantages to be used to recreate, we should conform to this form and then expand, and many other good methods in some sites have a very good implementation, we can extract, apply to their own website! SOURCE Http://www.51chunyou.com Reprint Please