Chao: Baidu's national plan in-depth analysis of "Baidu Red Envelopes"

Chinese New Year, the traditional channels of business in doing a variety of promotional activities, the network of mobile phones are not idle, Sina, Tencent, Baidu are doing their own activities in order to be able to make some achievements in this best opportunity.

Baidu really give force, the whole out of a Baidu red envelopes, today to say this "Baidu red envelope" activities of the depth of content.

First of all, close to the beginning of the term, in the big city work white-collar, blue-collar and other long-term work in the city of senior talent are back to their hometown, that is, from the big city back to the county or village, the close of the season, digital computer products Sales is a peak period, And most of the digital computer products are accompanied by these often contact with the people back to the vast number of two county and level three township, this further led to the county and rural market computer penetration, and then pull with network cable, the next to the Internet, at this time, "Baidu Red Envelope" The power appeared, with so many prizes for the introduction, a primer, Let the senior talent from the big city will Baidu popularization to the countryside and county, let Baidu to a large extent covered all corners of China. This simple summary is: to "Baidu Red envelope" as the carrier, the city return talent for the channel, county and rural groups for the audience, improve Baidu's share in the Chinese market.

In addition, "Baidu Red Envelopes," the activities of the design, do not win he will guide you to search the box, search a keyword, so in imperceptible, so that every person using Baidu more accustomed to Baidu, so that no use of Baidu people, to develop a correct use of Baidu habit. Simple summary: Let all the people who use Baidu to develop a habit, there is a problem: Baidu.

There is Baidu in this "Baidu red envelopes" activities, in fact, the input should not be so much, because the red envelopes under the screen has Yao Point 100, to send when shopping vouchers, such as shopping malls, this is actually to the online mall again to play ads, specific details We do not know, but there must be a cooperative ingredient in the inside, So Baidu certainly also did not invest how much money in inside.

Of course there is a point is to let everyone on the development platform of Baidu a habit of using, the participating page design is the form of Baidu development platform, which is equal to the use of such a "Baidu red envelope" activities, so that the vast number of netizens accustomed to the emergence of Baidu development platform, so that we accept this Baidu focused on a platform to launch, In order to better in the later promotion of Baidu development platform.

With the development of the Internet, no matter any industry, enterprises and companies of any scale, we are more concerned about the effective communication with his client groups. How to design a simple activity so that the enterprise's audience can enthusiastically participate in, and spend the least cost, produce the best results.

"Baidu Red Envelopes", the method of participation is very simple, but that is such a simple activity will be able to produce very good results, because "Baidu red envelopes" activities in the design into the overall Chinese market for the long-term consideration, and add a word of mouth propaganda, viral marketing and other network marketing methods, And at such a good time for the Lunar New Year, the ultimate result is certainly predictable. Of course, this activity may have more to think of us, today first written here, I hope you can pay more attention to Chao article.

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