Classification information station should pay attention to classification and location

Classification information

I. Preface to the Broken language

In the outdated 2 years, has been diving, although not new, but has not been outdated.

At the same time, over the past two years, has been concerned about the classification of information sites at home and abroad, and our classification information station, after nearly 1 years of planning, development, has been running on line.

This article. Just the past two years summed up some of the classification of the site's experience, experiences and thinking with you webmaster to share. More hope and peer exchange learning, my contact and website address, will be published at the bottom of the article.

Second, classification information, how should be classified?

Classification information Webmaster, do we really understand what is classified information?

First from the "classification", the word "classification" in the dictionary is explained as follows: "According to the characteristics of things, classified separately." "It seems so simple, and so do everyone." But the classification of the word also has a deeper meaning, read the "I Ching" people should remember a sentence "side to classified collection, things with group points", and now people are accustomed to this sentence as "flock together, things with clustering." "And these two words are actually the essence of classified information."
That is to say, people because of similar and together, things to group and phase, classified information site needs to do is to provide such a person (user) and things (information) reasonable division of the platform, and the purpose is the service, service users and information.

Third, the user's classification: How to serve different groups

What groups are classified information facing? What user will come?

The site classified information, a category is equivalent to a circle of the site, and the formation of this circle, not mentioned above, people in the classified collection of the same people in the formation of the circle, but through the content of information, that is, the similarity of information to form this category of circle. So the stickiness of site users, not by classification to stick users, but rely on information to stick users. Here is the biggest difference between the classification site and other web2.0 sites.

such as Friends (SNS) site, is based on the user's interests, geographical areas, such as human-oriented information classification polymerization. Where's the blog? The same is true, more is the main part of the people. But the classification information website, is takes the information as the main body, the user seeks to satisfy own demand the information, but is not the human factor.

Some people may ask, the person is not the subject, where does the information come from?

As I mentioned earlier, the classification information is classified as the main body, but the user classification is not like the information classification, the user needs the audience!
Classified information webmaster, have you ever thought of your users divided into what kinds? Or how should users score?

Let's analyze the visitor's mentality first.

Classification website opened, who will come? This question, I believe many stationmaster has considered, but the key is what they come to do?
The site provides two basic services, that is, the release of information and access to information, webmasters are easy to define the user as two groups, the publisher and the reference Party.

But the real subdivision, it is not just these two categories of people.

Get the publisher to analyze it first. What role do publishers play in traditional media, such as television commercials, newspaper ads, and small ads on the streets? What are their commonalities?

Publishers to their own, products and other information, the key words to the media, and then the media widely released, the purpose is to expand the coverage of its information, but the traditional media itself is not provide feedback platform, it can be said to be opportunistic one, released, the rest of the users themselves to choose whether to pay attention.

and the classification information platform provides not only the release platform, but also the information feedback, the user's participation component.

With the feedback platform, all of a sudden the publisher is divided into two groups, one is the Publisher users need feedback, and the other is the Publisher users do not need feedback.

Like posting discount information, recruitment information such as the publisher of such information, generally do not need feedback, as long as more people can see, the purpose of the publisher is achieved, such people are very clear, they will be in the major categories of information, forums, mail and other platforms to publish their information.
And what kind of services do these people need?

More is easy to publish. Because this kind of people do not need feedback information, so the registration of the site management model, for them, meaningless, but to this kind of user information release, create obstacles, so they prefer not to register, can be directly published in the classification of information web platform.

Again, the publishers need feedback, such as housing rental, dating, job search, second-hand goods, such as the publishers, such users, the release of information, most of the disclosure of personal privacy, such as friends may leave the phone and other contact, job search will leave more private information. I think the majority of Internet users will pay attention to protect their privacy, but why do they publish the information when they are published? The reason is that they care about their published information, so will fill in the information more complete, real, this kind of people at the same time, most also want to know, after the release of information, browsing (clicks) and online feedback (message).

In the face of such users, how should the classification site service? First, the member management system, user-friendly, can be modified at any time, delete, and can monitor the information access, as well as messages, including the first time to send messages to the user's mailbox, and so on.

We continue to analyze the mentality of the query class user

For example: a zhongguancun It people need to rent a room in Zhongguancun, a hall of 2000 yuan below the house, do not rent, he will choose nearly 3 days to release the information, search filtering options should be, Beijing | Haidian District | zhongguancun | one-bedroom Hall | |2000 rent below Then he will choose his satisfactory landlord contact in the result. This is the general user's query behavior.
Therefore, different classifications should have different search filters to serve them.

But how can different classifications, different people, and other query habits be met?