Comparison of 3 ISPs 3G Internet access fees: The price war is worth looking forward

Yesterday, China Unicom was brewing for 3G
The brand strategy of The Times has surfaced. Next, China Unicom will launch 3G services in 55 cities nationwide in May 17 this year. Some media quoted sources as saying that China Unicom has finalized its 3G tariff plan,
The unified national fee is divided into three methods: Basic Package, wireless Nic package and Optional package. in the trial commercial period from October 30 to October 30, only 186 yuan and above 7 3G basic packages will be launched. so far, three major operations
Internet service fees of 3G vendors have all been released.

Mobile: 4-tier plan charged by traffic

China Mobile has set four paybytraffic Models
The fee package is 50 yuan, 500 mb, and 100 yuan respectively.
2 GB, 200 yuan Package 5 GB and 300 yuan package 10 Gb. The amount of excess traffic per month is charged at 0.01 yuan/kb. That is to say, users can enjoy daily wireless Internet access at a minimum of about 100 yuan per month.
Basic wireless Internet access services such as sending and receiving emails and chatting using instant messaging software.

China Mobile also said that the user's traffic usage will be notified via SMS at and every month. in addition, users can also set their own data balance reminder function, such as the reminder of the remaining traffic as of that day, the first reminder of the remaining traffic as of 50 MB, the second margin reminder when the remaining traffic is 20 mb.

In addition, China Mobile's 3G netbook was officially released in Beijing last Friday. The maximum subsidy for each netbook reached 2100 yuan.

This
The lowest price of the seven netbooks is 3499 yuan, and the highest price is 3999 yuan. No additional fee is required. For example, if you buy a Dell netbook for 3999 Yuan, you will receive a subsidy of 2100 yuan, of which 600 yuan will
The phone number bound to a mobile phone number will be charged in six months. In addition, 1500 Yuan will be charged with the bound mobile phone number in the next month. The netbook fee will be deducted from the bound mobile phone number every month.

China Unicom: a minimum of 186 yuan for a 7-tier package

According to the Shanghai Securities News, sources revealed that China Unicom has initially finalized the 3G tariff plan, the national unified fee, divided into basic package, wireless network card package and Optional package three methods. in the trial commercial period from October 30 to October 30, only 186 yuan and above 7 3G basic packages will be launched.

Data
Introduction: 3G general users (excluding network cards) have a total of 7 Internet charges from 186 yuan to 1686 yuan, china Unicom charges fees for dividing 3G Internet access into music, video, and other streaming media and text files based on content. where
In addition to the 186-minute speech duration and 20-minute videophone duration, the 510 yuan package also includes 20 m,
40 TB and 60 MB traffic, the highest 1686 yuan package, including 7000 minutes of voice time, 300 minutes of visual phone time, and 200 m, TB and 5 GB of traffic.

Data
According to industry estimates, the voice fee in these seven packages is between 0.24 and 0.36 RMB/minute, and the value of voice, new business and videophone products is. it was also revealed that China Unicom
A 3-level package is also available for network card users, with 150 RMB/RMB package 3 GB traffic and 200 RMB/month package 5 GB
Traffic, 300 yuan/month package 10 Gb traffic, the excess part is charged at 0.01 yuan/kb.

China Telecom: pay-as-you-go

Medium
China Telecom's 3G tariff scheme is unique and inherits the ADSL fixed broadband pay-as-you-go mode. Currently,
Guangdong Telecom still follows the standard of wireless Internet access fee for Tianyi CDMA, Which is 0.1 yuan/minute. Three hours of wireless Internet access time will be given each month before the promotion period in January.
Applicable to users who have completed various fee packages of Tianyi.

Beijing Telecom, the early commercialization of 3G networks, has launched three monthly subscription packages specifically for 3G wireless Internet access: 160
RMB 300 for local Internet access and 5 for domestic roaming; RMB 200 for 200 for Internet access (no distinction between local and roaming ); 300 yuan package 360 hours of Internet access duration (not differentiated between local and roaming ).
The monthly excess is calculated as RMB 0.05/minute, and the CAP fee is RMB 1000 (excluding Hong Kong, Macao and Taiwan ). later, this scheme is expected to be used by telecom companies in other provinces.

High charges 3G popularization still takes a few days

Pair
For consumers, the biggest pivot to determine whether these services are actually effective is still charging fees. from the perspective of the status quo, the majority of mobile Internet users are still young people aged 16 to 25, with the average monthly spending mainly concentrated on 50 yuan and
Less than 50 yuan, the proportion is 94%. this means they are very sensitive to charges: Once cheap, the number of users will increase proportionally. otherwise, you do not want to pay. this is also a matter of price disputes.
Cause.

Analysts believe that no matter how much the 3G Internet fees are reduced, it is impossible to fall to the same or lower level as fixed broadband. the bandwidth resources of wireless networks are limited. It is impossible for such users to access the Internet at the same time as ADSL. Therefore, the cost of wireless Internet access will certainly be more expensive than that of wired networks. A head of telecom data business said.

At present, the 3G network of the operator is still in the network construction phase, even in some cities, it is just a starting point. therefore, operators are very cautious about the trial and commercial use of the price threshold to limit the influx of a large number of users into 3G networks. however, the huge 3G investment of several hundred billion indicates that popularization will be an inevitable trend of 3G in the future.

The price war in the 3G era is worth looking forward

According to the current charging standard, 3G wireless Internet access has no advantage over fixed broadband, and it cannot pose a threat to fixed broadband. however, from the tense attitude of the three major operators, it is not difficult to see that the future competition in the telecom market will certainly expand around 3G.

Relatively high fees undoubtedly constitute a threshold, which will temporarily block price-sensitive general users, and the true 3G fans will become the first batch of 3G customers to boldly taste. there is nothing wrong with such a market strategy. However, with the gradual improvement of 3G network construction and the gradual expansion of network capacity, we believe that the price war for 3G will come.