Conclusion: how to operate Internet products

About two months ago, I saw Xiao Xiaoxue's long-hair log saying that there was an idea to start an operation class. At that time, I was doing some operations, so I immediately decided to register for this class, so I thought I could expand my circle, second, you can also popularize professional operation knowledge, and learn the successful experiences and lessons of failure. In general, my three goals are finally achieved.

First, we will summarize several major knowledge points in the course.

How to become an Internet man:

1. Pay attention to Internet Information (I would like to recommend that you do not want to read it. Unfortunately, the team sacrifices to read it for no secret, so we recommend you use fresh fruit because it has a PC end compared to zaker fresh fruit );

2. develop strong search capabilities (learn to optimize your keywords to find the best content); 3. the ability to solve problems through the Internet (the Internet is an open and shared platform, and you need to use this, for example, something you don't understand, you go to zhihu to ask = ).

Operations and products are complementary (operators have the idea of productization, and good PM should have the thinking of operation ).

The essence of product operation is to deliver product values (understanding products, understanding users, and delivering value ).

Operations are mainly divided into content operations (collecting and reprinting content that conforms to the product's high-quality content; Encouraging and inducing good UGC; note: the original reprinting ratio should be well maintained; special topics should be made based on some events) and user operation (attract new users through appropriate channels, interact with existing users, cater to user preferences, maintain good user stickiness, and collect user feedback for product iteration) I personally think that there is an important point in Internet product operation: "data", monitoring some channel data, user behavior data, and user feedback data to obtain user needs from the data, in terms of user interaction, the product is optimized based on the conclusions and then a series of operation strategies are formulated to act on content operation and user operation. Operation is such a cyclical iteration process.

　　 Operator role positioning: 1: Product atmosphere Controller; 2: user sentiment Controller; 3: user demand collector; 4: Product reputation creator; 5: Business Model explorer.

Operation Methods: too many, but these methods must touch users' attention points, itch points, and pain points (for example, they need to integrate dozens of vests to interact with users to make them have a sense of presence, for example, to give active user privileges a sense of accomplishment, for example, to do a good job of user clustering management and then accurately deliver content, etc.), then we should note that there are also differences in operating methods at different stages of the product, estimate the Product Growth Curve Based on the characteristics of its own products, and clarify what needs to be done at each stage. Try your best to make mistakes before beta testing, and quickly iterate and optimize the user experience.

　　 Evaluate the product quality: Whether there are competitive barriers (it is important to analyze competitors), whether there is technical accumulation (focusing on innovation), whether there are good product genes, and whether or not they meet user needs (not what they think is needed, instead, use data to speak); whether there is business prospects (remember to find the balance between making money and user experience ).

The establishment of barriers to entrepreneurial companies: small but beautiful enough vertical subdivision, and fast iteration.

Next, Summary Some of my changes.

It has formed a good habit of accumulation: having any good ideas anytime and anywhere, or having a poor user experience, or some good articles will be recorded on youdao cloud notes (mobile and pc terminals can be easily synchronized at any time ).

I learned to classify and summarize my knowledge reserves. When I have time, I often review my knowledge base and try to output some ideas in my own words.

When using a product, you will pay attention to its user experience and explore product innovations. When you see some advertisements, you will analyze whether there is a problem in content positioning, are the advertising channels suitable for these advertisements.

When you do some operations-related work on your own, you will naturally use the learned operation knowledge.

Finally, let's talk about some of my thoughts and prospects.

The University is a relatively free environment, and no one pushes you. Most of the time, it has passed before you even notice it. The entire undergraduate course has been abandoned, and I still haven't gotten much better after the study, so I am glad that I have grasped the five Sunday afternoons.

Most of the people in this age are impetuous, and they always look forward to a one-step journey. They want to achieve everything quickly, but in fact they are not competitive. People engaged in operations are highly proud to be jealous. operations are a ground-breaking job. You have to understand users and cater to users. You have to learn and accumulate slowly. The operation cannot be on paper, and some experiences are also tested through trial and error. When there are some opportunities to try, we seize the opportunity to do so. Some young people are the cost of mistakes, when you get old, you cannot afford to lose.

I recently joined the lightning incubator, hoping to help more students with less detours and avoid losing their college time.

In fact, no matter whether you are engaged in development or product operations, or no matter how much code you have read, you feel that you have more Nb, you have to know that what you make is the only criterion for testing your capabilities. I hope that those who can see this article will be able to take a good look at their current situation, and those who still live in their own world will be able to take a step out. It is because the scorpion is pulled out and walked away. Where are you going? I would like to provide you with a good choice: Lightning incubator summer "entrepreneurship training camp", which is a practical product training and an introductory course for entrepreneurship, let's create a reliable prototype for our summer vacation ~

Conclusion: how to operate Internet products