Creation of Internet entrepreneurship 4-make a good story of your ideas

Weave your ideas into a good story

Thinking about the changes taking place in the world your startup will not only be a big success for your startup, it's a better way to think about technology innovation. In addition, it will bring you more surprises.

At the start of your startup you have to interact with a lot of people-potential users, consultants, investors, industry experts, early employees, even journalists. The first question these people ask you is often, "What do you do for a business?" “。 So how to tell people what you're building is going to be the first strategic question you need to solve.

If you describe a thing in a story-telling way, humans are often happy to give feedback. All stories tend to use the same basic framework. Here's a simple framework rule from the famous Pixas animation studio that tells us how to say the story:

在过去(). 每一天(). 有一天(). 因此() . 因此(). 直到最后().

The first part is the layout. The former world runs in a peculiar way, meaning to describe to people what it means to people. The next part is to describe the changes that are taking place in the world. The things described in this section may not have a half-dime relationship with your start-up-the objective fact of the changing environment you're describing is how much it can be for people to start a company? Remember before we talked about the market reaction is very efficient and agile, right? Even if you don't open a company to build the product to embrace change, there will be other people to do it. Your goal should be to be the first to bring your viable products to market, which will usually help you to successfully capture the market.

Only when you describe the changes that are taking place in the world can you begin to describe your product and your company. The change of the world is not stopped by your actions, you just need to know that this change is enough to "happen" beforehand.

The last part shows how your company will change people's lives. When your company is thriving enough to have a large portion of its market share, you will be able to be the driving force behind the next change in the environment. In this way your start-ups will complete a cycle of technological innovation.

Here's an example of how a first-class company should describe their story in the template above: In the past, people bought cars that were driven by internal combustion engines. But one day, with battery technology has become more and more cheap. Therefore, we can consider using batteries to build an electric vehicle. But perhaps this time is relatively expensive, then we can first out luxury luxury version to occupy the high-end market. As battery technology becomes cheap enough, we start thinking about breaking into the low-end market. Until the end, we can subvert the entire auto industry so that every car in the world is electric.

This way of describing your ideas in a story-telling way can be very effective in moving your startups forward. Early adopters, employees and consultants will be more likely to be attracted because you are inviting them to come together on a journey to realize the idea. Investors are also more likely to throw olive branches because they are in line with how they behave. When it comes to reporters, they have no reason not to report to help you promote, because you have written a story to help them do their own work to complete.

A good story can give you a great description of the power to express to different backgrounds and groups exactly what you're doing. In addition, a good story has another more important benefit: creative normalization-a good story will tell you whether your decision is correct and force you to make some principled choices. If you're going to make a decision that's not the same as the story you're talking about, you need to be very specific about whether you want to reassess the decision or re-adjust the story you're going to tell. Early-stage startups tend to be involved in countless swirls of choices that need to be made in different directions, and these companies often die more because of the tradeoffs they make to these decisions than because they choose a wrong path. A good story will tell you to be honest with yourself and everyone, to stop you from being a nice fellow and to ruin your creative ideas so that you can keep your mind moving forward in a clear and specific direction.

——— to Be Continued ———-

Quoted English original: http://www.defmacro.org/2015/02/25/startup-ideas.html
Make/Translator: Heaven Zhuhai Branch Rudder
Knowledge sharing public Number: Techgogogo
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Creation of Internet entrepreneurship 4-make a good story of your ideas