Decisive battle Screen 3: new commercial and marketing rules in the mobile Internet age

Decisive battle Screen 3: new business and marketing rules in the mobile Internet age
Basic Information
Author: [us] CHUCK Martin Chuck Martin [Introduction to translators]
Translator: Tang xingtong Zhang yanchen Zheng Changqing
Press: Electronic Industry Press
ISBN: 9787121179648
Mounting time:
Published on: February 1, August 2012
Start: 16
Page number: 236
Version: 1-1
Category: Communication

More about "decisive battle Screen 3: new business and marketing rules in the mobile Internet age"
Introduction
Books
Communication books
With the gradual development of smartphones, how do enterprises face them? This is the focus of this book. This book is a summary of the author's years of practice in mobile Internet and new media marketing. It reveals how mobile Internet has changed the rules of marketing and enterprise operation, the system summarizes the mobile Internet business and new marketing. This book introduces various mobile Internet commercial applications, including mobile app, mobile e-commerce, QR code, instant marketing, mobile search, etc, it also provides specific guidance on how to apply the mobile Internet in actual work. Changes in mobile internet business rules, mobile marketing strategies, mobile Internet product development methodology, and mobile Internet and business and consumption behaviors are involved.
For a large number of Chinese enterprises, the content described in "decisive battle of the third screen" is very valuable. It allows people to know how to cope with competition in the mobile Internet environment. This book is suitable for enterprises and readers who are interested in the mobile Internet, social media, network marketing, and e-commerce. They want to face the challenges of the mobile Internet era and seize the first advantage, in particular, mobile Internet practitioners, industry chain related personnel, new media marketing practitioners, and traditional enterprises that are transforming to Internet. This book helps readers understand and understand what is the real mobile internet and seize the First Advantage of the mobile Internet business.
Directory
Decisive battle Screen 3: new business and marketing rules in the mobile Internet age
Author Profile III
Industry praise IV
Recommendation sequence 1: We have entered the mobile age vi
Recommendation order 2: if you cannot refuse, embrace Chapter VIII.
Recommendation 3: Let it guide us to fight
What about mobile internet in the next 10 years?
Preface mobile is changing the world
Chapter 1 rise of mobile consumer group 1
Personalized mobile device 2
Omnipotent mobile consumer 3
Mobile Direct Selling is no more than 3
Consumer is also a mobile platform 5
Mobile phone drives behavior change 6
Traveling with buyers 8
Global Mobile 12
Luxury brands and mobile marketing 16
Chapter 18 smart phones
Popularity of personal computers 19
Mobile phone 19
In the smart phone era: one master, two computers, and 20
Pocket smartphone 21
IPhone Dynasty 22
Mobile System Platform 24
New mobile phone and old mobile phone 26
Business Opportunities for traditional mobile phones 27
Smart phone 28
Application reputation marketing 31
IPad: vanity temptation 32
Behind smartphones 33
Chapter 35 from real-time to anytime
Smart Phone's cloud storage 36
Real-time mobile marketing 38
Starting from Market Research 40
Real-time customer service 42
Internal mobile marketing and communication 45
Phone no more than 50
Mobile phone usage 52
Chapter 1 customer marketing in the mobile world 56
Mobile marketing goal setting 57
Mobile consumer preference tracking 58
Mobile Consumer Interaction 59
Find a solution to promote interaction 60
Value services and Call for Action 65
Ultra-localized mobile marketing 66
Test and learn 67
Testing, learning, and development 68
Avoid "Hyun things syndrome" 69
Chapter 1 mobile applications: Brand New Communication forms 71
Move content to King 72
Reading and watching TV on a mobile phone 73
Transplant reading experience 74
Continuous content 78
Mobile Video: rebuilding the video field 81
New forms on new media 82
Mobile Video platform era 84
Mobile Video platform ads 87
About the placement of mobile phone advertisements 89
Mobile map application 92
Mobile computer 94
Smartphone app 95
Chapter 2 geographic location-based marketing 6th
Position Marketing 101
Physical store advantage: 102
Mobile Research 104
Keep pace with customers 106
Attract and maintain 107 of customers
Brand Management and positioning technology application 125
Positioning marketing Extension 128
Chapter 2 new discoveries: mobile search 7th
Discoverer: new mobile search tool 131
134 can be found as needed
Find information 136 by bar code
QR code platform 139
Augmented reality feature 143
Higher action efficiency: 145
Chapter 2 social networking and mobile 8th
Mobile social platforms 147
Where is it important? 148
Self-aggregation 149
Over-Local Marketing 152
Geographic location-based mobile marketing 154
Competition among user groups: 160
Chapter 2 mobile marketing "push-pull" application 9th
SMS marketing boost: 162
One-time mobile marketing: 165 million
Temptation of MMS Marketing: 168
The marketing effect of MMS is astonishing 169.
Consumer's "pull" 173
176 strategy, goals, and flexibility
Chapter 2 new rules of mobile marketing 10th
Innovation 180 of mobile marketing
When I started, I got to play 181.
182 of brand verification in the mobile industry
Obstacles to the development of mobile marketing: 183
The key lies in value, not mobile phone 184
Appendix A: note 185 of each chapter
Appendix B: A mobile marketer's
205 Reading Notes 191
Thank you 205
Introduction to translators 207
Reviewer profile 208

This book is from: China Interactive publishing network