Design and thinking of "Earth Hour" aerobic concert

This year is really not too much writing analysis of the production of articles. A large part of the reason is that it is busier and more energy dispersed elsewhere. More like to write a larger range of things, it is true that the type of article is more popular, and I have been writing the process of learning for many years things.

But it does not mean to stop thinking about your work.

Like a mentor often tells me to pay attention to details, but what is the details?

Details should be the main area of improvement this year. At the same time in the experience of innovation, creative points have changed, more important, hoping to increase the number of interactive factors.

Project background

Theme: Earth One hour

Describe:

Actually it's mainly a concert. Small range concerts, there will be no particularly well-known singers. Mainly small minority singers, because the previous list is still undecided, so it is difficult to judge for their custom-made design. At this time, the more important is to grasp the overall atmosphere.

This kind of atmosphere is similar to the small fresh kind, how to describe it? Just like Chan, soda Green Teacher's work. Different designers will certainly not understand the same.

If you really can't find the feeling, you can go to the search engine to see what the style is.

Of course, this is not the only, just grasp the beginning of the feeling.

Refine the appeal and you can find

Small freshness = low saturation = Yellow green

Key words: Lights Out, concerts

The atmosphere is decided by the big frame

If you want to describe exactly how to think, the first thing to do is to visualize it. This process is not to let us directly to the computer operation, but also to try to find a way to carry information on the rationality of the scheme.

It does not need to be exquisite, the draft is just a general form of imagination. Why do this, roughly the effect of the finished product, should have an accurate impression in mind.

If just try to do a similar job in the psychology. It's easy to get lost in the revision process. Don't underestimate this process, most mature designers say this stage occupies more than 50% of the work time.

What do you want?

Earth

This must be the necessary product, in the search to pay attention to how the relevant design is handled. What about the official setting? If it were to be promoted in China, there would be more appropriate elements. For example, replace the theme "60" with Chinese "one".

Why do you do this?

The reason is that most of the activities, in fact, we do not have the actual use of qualifications, only with the official contract signed by the agency to direct the use of the original poster qualifications. So, it's illegal to bring it here directly.

Of course, you can play their own characteristics. The premise is to know what kind of activity it is. It is related to the Earth and requires a dark environment.

Idea of the earth idea

Then we should assume that a simple framework will roughly list the things we need. This process is not necessarily the same as the following figure, I would prefer to "finish on paper." Although it seems very sloppy, but easy to modify. And the time spent, much faster than this processing, basically can guarantee about 5 minutes to have a general idea. Finally, according to the content of the idea to find the corresponding material.

Earth Details Supplement

Next, you need to add to the above content. In short, add some details. Simply look at the above legend, slightly simple. So we need to find something to replace it, and it's especially easy to add details that make the screen very fancy. Like the following, the information seems to be a bit messy. This state does not need much panic, can according to the primary and secondary of the information to do the corresponding processing.

For example, the auxiliary information below, because superimposed the picture, will appear too crowded and blurred, at this time, add a quick pure color can very good deal with this problem. If you feel too blunt, you can add transparency to this piece of background, feel a lot of flocking.

This step we also found that the overall background picture is too bright, the main message text is not clear enough, this is the need to make adjustments to the next place.

Earth Details Supplement

For the relevant links, we need to deal with the relationship between the actual and the relationship. What should stand out, what should be blurred. Compared to the next two graphs, it is easy to find that actually do the work. In conjunction with the small figure of the decoration. This type of small graphics does not mean that the more the better, the more exquisite the better. More emphasis on how to cooperate with the main vision, if not in this regard. It's easy to make the picture very fancy.

For example, "1H", the indicated thing is related to time. So the graph will only use similar graphics. In contrast, other settings are also based on this idea.

What do you need to prepare?

Most of the time, it's not about making drafts at once, but about collecting data. It's really trivial, but it's important. Here again and again the point is to collect the collation, not plagiarism.

Plagiarism solves a problem, and in the long run you become miserable. will become like a robot, similar to the next single-collect-make single-delivery. This process is constantly circulating, especially in the first step, you can not find a complete fit with the object of plagiarism, it is completely unable to handle things.

Ingredients: A Sketch

Finished product: A positive draft

Extension does not mean that something is copied everywhere

Extension is generally considered to be the main visual reproduction, the past is also the case, especially small projects, such treatment does not have much problem. The small project here refers to the production cycle of about 1 days of the task. Often this part of the project will also be filled with our working hours at the beginning of the design career.

Think out, easy to form curing thinking.

When the extension becomes hard wide, does the word "one" of the earth have the ability to recognize the user?

The answer is no.

Reason:

It is only "one" for most people, and it can carry too little information to the average person's time to read ads. If you want to really improve your level, each item tries to replicate according to its characteristics, rather than simply unifying the visual elements.

How to absorb to see the tutorial information, directly to the current project.

Finally, it is certain that most alumni have the habit of collecting or forwarding tutorial experience. Unfortunately, most of the information will only be quietly placed there, how to increase the usage rate. It is necessary to make this part of the knowledge available to us.

As the current project says, browsing through the tutorials will find a tutorial on how to configure a code group with 3-D effects.

The quickest way to learn knowledge is to apply, not to collect. Like most students, it is much more efficient to do micro-innovation with the project at hand.

Do not waste any time, every time the project has a new thinking

I feel like I have something new every time, and I stay excited.

Like this topic, it is possible that I am applying the latest learning to this framework. It does not make sense if you collect it just for your own collection.

The project has been over for a long time, and then a closer look, will be surprised to find. When used in this way, we will not forget the specific practice.

If the next time you encounter a similar situation, you can continue to expand more possibilities on this basis.