Designer experience: Technology must be mastered and maintained sensitive to it

A design soldier asked: "Can I just do pure design, not participate in the actual project production AH?" Those things are so dull and boring that they don't suit me. ”

I replied: "What is pure design?" What do you think is right for you? ", the soldier is very confident:" Just put forward the concept, do not specifically do it, you see those creative director is not all ...

I heard his mind: "Are you the creative director?" Besides, don't you want to participate in the actual project because it's not good? "Soldier:" ... This ... "

To see, we can say that do not want to be a general soldier is not a good soldier, this guy wants to succeed, want to stand high, more positive, there are requirements; In reverse, we can think that he did not learn to walk will learn to run, the mentality impetuous, irresponsible, yangaoshoudi ... You see this is our wonderful workplace culture, both sides can say, inside and out is not a person. But this phenomenon appears not two days a day, I have heard that "the people who really do creative design are not to do concrete things" this argument is estimated more than 1000 times, also extends out-is not to reach a higher design level, there is no need to touch technology?

There is no question of "whether or not a new recruit can be a technical post" because the answer is obvious and not worth talking about. We talk about design ideas and technical specific relationship, more useful. First of all, these two concepts need to be clear first, design is the aesthetic basis and market demand for creative communication , not Luliang's so-called unlimited creativity, technology is the creative solution to the problem, not the factory in the production of sacks in the craft.

1. Technology must be mastered and maintained sensitive to it

Some of my design directors (not my own business, is a working kind of) friends are basically divided into two categories, engaged in specific design work 5-10 years later, to the product definition, design training and analysis, as well as market development in the pre-sale, then the scope of their consideration naturally transferred from the technical level to social relations, capital operation, Market analysis and other qualitative areas; another is a standard design leader, leading the team to develop new design concepts and models, such guys will be the product and customer research in the overall design aspects of in-depth research.

The misconception of white people is that the first kind of leadership should govern the second kind of leadership and take a second way of thinking, but if there is a second leadership, he feels that this guy lacks the breadth and depth of the first leadership. Inner monologue is: "Why not let me do it?" I must have been better than him! ”

But either way, you should maintain a deep understanding of the technical aspects and forward-looking thinking, why? The current world is a business-led society, no matter what products and services, are driven by technological advances, the fact is that if the designer does not understand the progress and development of technology, he will soon be abandoned in the forefront of design.

2007, I remember a time and a large domestic manufacturers of handheld equipment, the other party's design director asked me: "You this interface design is good, is made of Maya?" "I said:" Oh, the icon I generally use CINEMA4D, faster. "The Other side disdain:" Oh, we all use MAYA6.0 to do, cinema4d too old "I young people not sensible, naughty a:" Well, we sometimes use, not upgrade to 8.5 version? ”

Of course, the software version can not directly draw the design idea is not avantgarde conclusions, however, this is a dangerous signal, if even the most immediate state of the tools do not understand, I find it difficult to believe that their designers will actively study the changes in product technology, technological progress on product function, user psychology and consumer behavior changes.

2. Technology can broaden our horizons and think deeply

Most of the friends have experienced this situation, many to ask you the Junior designer friends, the first sentence is: "How do you do this work out?" "This is a poor performance of technology, and in many cases, when your creativity is blocked, visual performance is not enough time, because you lack of technical reserves, you do not know how a visual way should be through the software and hand-painted to complete, you do not use your tools-this appears the" Dare not to do, dare not affectation "embarrassment.

In-depth research technology can also expand the share of design resources, you gain more experience in design tools, meet more technical elite, import a lot of new problem-solving thinking, in the process of encountering difficulties learned their own hands, cultivate the initiative to find resources, independent thinking habits. Isn't that all you need in the design process? You can also understand the difficulty of technology and the implementation of the cycle, no longer scold the technical staff incompetent, did not meet your "creative desires."

One myth is: "If you spend too much time researching technology, don't I waste the time for creative thinking?" "A friend who has this idea is very naïve, and there is no conflict between design ideas and technology, your conflict lies in your lack of determination and perseverance to spend more time in the design, you spend more time in bars, shopping, boring soap operas and waiting for other people to take hands-on free education, your initiative lacks to find an excuse, And confuse most of the ignorant little white like you.

Samsung's approach is to buy technology and patents for creative support, but at the same time in the Global Design Institute and the full implementation of the Samsung characteristics of the design system, you can ask yourself, and the horse good, cake things, you can have what capital to do? The meaning of hard work is to be diligent in silence and to achieve a phased result. So when you ask "why my design doesn't feel that way," ask yourself how much you've done with the technical reserve behind the design.

3. Technology is an important capital of design capability

The accumulation of technology is not just that you can use more software to work together, learn more technical vocabulary to keep up with the meeting, nor do you treat the rookie when the predecessor-like, technical knowledge to bring the overall understanding of the product, if you want to further the direction of product design, then around the product technology links and background, You should be clear on your chest in order to propose a more reasonable solution.

As a designer may not be fully involved in the study of technology itself, and not necessarily to SIGGRAPH published papers to prove your design of the advanced, we should be peaceful to maintain the focus on technology and applications, respect for all the production personnel and technology developers. If you don't use technology, you should know what kind of technical ability and talent can help you in the face of a design problem.

If you really understand what I mean, you should also understand that the world's real manufacturing power, technological power, not our own, we also need to take a more open-minded way. If the designer only can play the mouth skin is like the peacock in opens the screen, the glossy bright behind, certainly will expose the buttocks.