Does the mobile internet need a search engine in the end?

Strictly speaking, the search engine refers to the system of collecting information from the Internet according to certain strategies, using specific computer programs, providing retrieval service to users after organizing and processing the information, and displaying the most relevant information that the user retrieves to the user. Simply speaking, the tool that satisfies the user's information request seems to have become an indispensable service for Internet users, but it does not seem to be needed for mobile internet users.

Internet model search engine has been from the original simple text content search, derived to include news, ordinary Web pages, MP3, maps and other multi-functional search tools. People use search engines to meet their own access to information requirements. People's life has been inseparable from the search, which for mobile internet users is the same truth, but the way has changed.

From the current situation, the search engine is never a popular mobile terminal applications or common tools. When we need to see the news, we have netease or Sina news client; When we need to view the map, we have a gold or Google Map application, when we want to listen to personalized music, we through the network of Music app real-time search audition. The mobile internet has become a paradise for apps, and the substitution of these search information portals has also left search engines replaced by apps.

When browsers such as UC are used in a large way, the homepage of the search engine is even more difficult to appear in front of users. When we enter the browser, it is common to display its own home page, there are many popular popular web site encyclopedia, in a prominent position will have their own set up the site login icon, simply click on the site can be entered. and users in the use of the browser to surf the internet is mostly to see news or entertainment through familiar websites, and the browser's favorites and navigation so that people do not use search engines can easily access the page. It can be said that the navigation function of the browser, so that the search engine is used more and more low probability.

Some people will say that users can find their own applications from the search engine, so the search engine has a great use. In fact, the current situation, users are more through the PC to download mobile terminal applications, and then through the relevant software to mobile terminals or direct installation. These applications are also downloaded from the PC-side App Store platform and do not require us to retrieve apps via mobile internet search.

Faced with such a reality, we will certainly question: the mobile Internet should not be a search engine? Here we do not have a clear and firm answer, but Robin Li's Baidu decided to use Baidu Cloud as the development focus of mobile Internet, rather than focus on the internet has been a great success of the search engine, From here we can also see some clues. If the internet giants are not focused on developing mobile internet search engines, then it is likely that the search engine in the mobile Internet is indeed in a simple situation.

Of course, the search engine is the development of mature products, since it, mobile internet users will not give up it, but the use of far less than the Internet. The nine-square network believes that at this stage, users are keen to search the habit has not changed, only to change the form of search, app replaced most of the past by the search engine to undertake the work. As far as the status quo is concerned, search engines do not have much market in mobile internet, perhaps there will be opportunities in the future.

Source: Nine Square net http://www.j1f3.com/