Enterprise site Three kinds of keyword coordination to improve the conversion rate

　　

When we choose the key words, often start to the corresponding layout of keywords. And the keyword layout is also very simple, home Select the main keywords, such as Enterprise station's homepage keyword is generally the company name and main products. Classification of selected keywords, such as the company's products are steam traps, the primary keyword is the specific type of product, such as steam traps such as the key words. and the content page keyword is our familiar long tail keyword, its existence is to the product the supplementary explanation, for instance tells the product function, how uses this type. Long Tail keyword Effective guide visitors, increase the user's purchase base. Three kinds of keyword coordination and collocation, in the site to improve the PV,IP at the same time, there is also the use of improving UV, that is, the conversion rate we call.

One, the main key words like the trunk of the tree

Business Owners keyword is a site's core, such as the company name, launched this keyword, than SEO optimization results better. We know that the backbone of the tree is important, the same main keyword is like the core of the enterprise site, the soul. and the main keyword layout setting is also very simple, basically is in the website homepage tittle position appears.

Second, the key words such as tree branches

The branch is an extension of the trunk, which is born in the trunk. The second keyword is the same, is the extension of the main keyword. For an enterprise, the main keyword division of the industry, the second keyword is all types of products, so specific products targeted buyers are also more specific. As for the sub-keyword layout is generally distributed in the classification directory, for search engines, this place is a high weight place, a site of the chain and breadcrumbs are usually linked to the category directory. So the second keyword in optimization than the main keyword has advantages.

Three, long tail keywords like the leaves of the tree

The presence of leaves makes the whole tree vibrant. Long Tail keyword role for a corporate site, like it let more and more caring for your store, as to buy not to buy things, but also to see the key words and keywords charm. And the long tail keyword competitiveness is also the smallest of the three, the number is also the most. And the long tail of the keyword layout is in the content page, it in the secondary key words and key words at the same time, also make buyers more understanding of products. So do enterprise site, we must let the leaves flourish, decorated with branches and trunk, so that the three coordinate with the promotion of UV site.

This three kinds of keyword layout, for the Enterprise Site architecture optimization is still very useful. Enhance the enterprise site UV, we all want to see the results, hope that the article will help. The article by the Firefox Theater http://www.huohu.tv original, reprint please indicate the source, thank you!