Experience of learning from the lessons learned after 6.28 Baidu K station

Believe that most people in the forum have experienced the black Storm Baidu 6.28K station, after the storm, most of the site is miserable. In particular, depending on the flow of the individual webmaster, how much because the site optimization operation errors caused by k off or directly included in the crazy minus. Through this baptism, basically all webmaster forums are filled with such a discussion, "Obviously my station is the normal optimization, why also want to k off" "Pit Dad, my website originally in Baidu home page, now basically can not find the rank of" "Niang Crazy, stationmaster also follow crazy. You must be part of it. In fact, there is a problem, I do not understand, to the forum to help people is a very good practice, but blindly help, but refused to find the cause of their own, so that only the formation of no individual ideas, easy to be deceived by other people's claims.

Back to the point, I took over the site, is a six-year old station, with ASP language, technical personnel only in accordance with the technical thinking to build stations, but ignored the optimization of this factor, the site did not send static page, and space also did not generate static page this program. Keyword settings are too general, there is no focus, title title is not set clear. The link between the plate is not very good, the content is dead, the site content in addition to the home page up to 60% of the repetition, the page target keyword density is too small, the key word is some irrelevant words. And six years has been no one optimization, the original webmaster tools to detect this station information, included only more than 30 pages, the garbage chain incredibly reached 10W, but because of the previous bid ranking left a snapshot. And every page is covered with black chain. Since take over, accept this situation, slowly start to optimize.

Originally tltle title, keyword, description of the new simplification, collated. Inside the site has a news center content can move, daily update two articles, and in the article inside with long tail key words anchor. Each page of the black chain is also slowly removed and the bottom of each page set the long tail keyword and point to the relevant page. Set up a site map and submit it to Baidu Google. Regular daily hair outside the chain, and check out the chain included. In this way, the site collected slowly come up, but also 30 pages, included to 200 pages. Rankings and keyword rankings are gradually stabilized and gradually ascend.

The good trend has just started, experienced 6.28 days Black storm, my station also unfortunately mired in it, not only the snapshot backwards to June 19. and site:www.***.cn home page basic not included in the news center of those content from a period of time included one. The keyword rankings dropped to hundreds. The chain is also reduced by more than half. Use webmaster tools to query, there is a 7% chance of K station. When you see this, analyze the changes you made to the site before the black storm.

First: the homepage of the bottom set of links to the long tail of the link to modify the keyword, and point to the relevant pages.

Second: Use robots.txt to screen the wrong links of several websites, and submit the wrong link to Baidu.

Third: The black chain of each page to remove large floating.

In fact, the intention is still good, but just in the sensitive period, modify the content of the site slightly some large, natural become Baidu Black storm in the victim.

In the Forum also and the Netizen exchanges, also has its own analysis, moreover the Baidu K station announcement, oneself also summed up the individual some opinion, own website although is punished, but does not have to start from the beginning, certainly is oneself website content to appear some problems.

First: The site keyword density is not enough, and from the website keyword, most of the keywords and target keyword difference is very far, do not do Chinese participle.

Second: Most of the site product page duplication, and did not modify the new edit in time.

Third: The site does not send static page generation, resulting in repeated crawl URL.

Four: Modify the Web site floating on the big, like to modify the home page links and pages of the black chain, should slowly, should be adjusted over time.

Five: The original content of the site is basically very small, generally from the Internet copy over.

Of course, this is also a personal summary of the reasons, there must be other aspects of the problem, is also in the summary. Although experienced these baptism, they do not have their own gas, and continue to update the content of the site, and focus on the quality of the article. and focus on the site's internal target keywords and long tail of the distribution of keywords. Do a good job on the page anchor. External also focus on high-quality links and a series of work. So their site began to slowly recover, the daily collection also slowly increased, the site keyword rankings began to enter hundreds, although it, the effect is not very significant, but through the later study and summary, the site's natural ranking effect will be very good.

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