Five jobs of professional managers

Http://zhanwenmingblog.blog.163.com/blog/static/10976851020095225423332/

Author: Zhan Wenming

 

"Persons responsible for knowledge and performance" are professional managers. What exactly do they do? How can it be effective? Drucker pointed out that managers should do five core jobs.

1. Set Goals

If there is a lack of goals, there is no way to manage them. Therefore, managers must first set the goals before they can perform "effective management" and "target management ". However, to achieve "goal management", you must have "self-control". "Self-control" means a stronger motivation for work. Therefore, we need to develop a larger vision and a higher performance goal.

What are goals? The goal is not fate, it is direction; the goal is not a command, it is a commitment; the goal is not to decide the future, they are to mobilize the resources of the enterprise, create a future (derived from "Management Practices").

A complete set of management theories is "clear, simple, clear, specific and operable management theories ". Enterprises not only need such a thoroughly studied management theory, but also need to be able
It is clearly expressed. Only in this way can the mission of an enterprise be converted into an enterprise's goal. Therefore, enterprises must ask themselves: "What is our career? What will our business be? What is our career ?" From
If you have asked these questions, you can set your goals. Otherwise, problems may occur or even go astray.
"What is our career ?" From the marketing point of view, from the customer's point of view, and ultimately
Defined by the customer. Different answers are provided at different times and under different circumstances. Therefore, enterprise executives must confirm what customers want, what they want, what they trust, and what they expect under specific conditions.
To accept objective facts, executives must do everything they can to get answers from customers, rather than trying to guess what they think. Only in this way can enterprises find out the answer to the question "What is our career.

Because only the customer knows what kind of goods or services are good for him. In fact, there is no such thing as "irrational", but a lazy businessman. If the customer's behavior is not as expected,
This does not mean that the customer is irrational. At the same time, do not try to educate your guests any more, because it is not a merchant's job. The merchant's job is to satisfy the customer and let the customer come again. If you think that
If you are irrational, you must look at the products and services of other enterprises from the customer's perspective. Finally, you will find that consumers are still rational, but the reality that merchants often see is different from that of customers.
Similar to that of the observer.

 

The question "What is our career" should be answered from the perspective of customers and the market. For example, when I met an elevator salesman in Shanghai, I asked him what he was selling. He replied, "I
It is in the elevator business ." I immediately asked, "You are not in the elevator business, but you are in the vertical transportation industry .", After hearing this, he suddenly realized. But not to define your own business as "Vertical Transport"
Then, you can rest assured. Because this is a starting point, we should ask ourselves: "Who is our customer? Who should be our customers? Where are customers? What do customers buy? What are the values recognized by customers? Customer
Where can I obtain information ?" Then, enterprise managers need to ask themselves, "what is our career ?" Due to the ever-changing market, the pace of global economic integration is accelerating, and people's shopping methods are constantly happening.
Change. Have enterprise managers seen the impact of changes on their own business characteristics, goals, strategies, and assignment of work tasks?

More importantly, we must begin with demographic statistics, population results, and population dynamics. This is the most reliable foundation. Based on the foundation, we can expect the next 5 ~ Within 8 years,
How big is our business market? What factors may lead to or hinder the achievement of these expected goals? These practices address the question of "what is the customer's needs and needs to be met.

Ask yourself: "What is our career?" The goal is to make adjustments to the expected changes, that is, to extend our current business and career. When an enterprise decides to engage in a new business
With some plans, enterprises can discard out-of-date purposes and missions, cancel businesses that cannot meet customers' needs, and do not have any outstanding services. Only in this way can enterprises emerge in the transformation, transformation, and re-engineering processes.

When we understand this classic question, "What is our career? What will happen to us? What is our career ?" Before you can set the target.

Therefore, enterprises should adhere to "target management, self-control and performance evaluation ". Management is impossible if there is no target. Management exists because the target exists. The target is not a bunch of data, but "clear,
Simple, clear, and operable vision ". However, when goals can be organized and implemented to everyone, employees need to demand themselves with high standards and effectively control themselves.

Without human will, there is no choice; without choice, there is no freedom. Because freedom is not only a right, but also a responsibility. To this end, organizations are not the stage of power. In fact, organizations are important responsibilities.
Heart. Each subordinate is to achieve his desired job and performance goals through free selection, and must be in the form of "A Letter to the boss, the letter describes your work objectives, performance goals, and expectations of your superiors.
Help and remove obstacles and propose general goals. Employees use this as the "performance agreement" signed with their superiors every six months, and promise to achieve the company's established goals.

This is what Drucker calls "Management Philosophy. Because "goal management and self-control" is the only management principle that can fully utilize personal strengths and responsibilities and establish team cooperation. This is also the goal of every manager. The manager should replace external control with stricter, more precise, and more effective internal control.

"Goal management and self-control" can also be referred to as "management guidance" because it is based on the concept of management work, at the same time, it is also an analysis of the special needs of managers for the obstacles they face and concepts related to human behaviors and motivations (derived from management practices).

Therefore, managers must give their subordinates public information so that their subordinates can "inspire themselves, supervise themselves, and control themselves" and use them to evaluate their own performance ".

　Ii. Task Assignment

Assign responsibility based on your strengths to facilitate task fulfillment.

3. Incentive and communication

Through weekly, monthly, quarterly, and semi-annually communication, and effective bottom-up communication, managers can help and motivate from top to bottom, so that subordinates can achieve their goals and complete their tasks.

Iv. Performance Evaluation

　
The purpose of performance evaluation is to understand your strengths and explore opportunities so that your abilities can be fully utilized and your mission can be fully reflected.

　5. Cultivate Talents (including managers themselves)

This "goal management and self-control" is not only the most effective communication mode, but also an effective management mechanism for "finding the right person and doing the right thing". This is Jack? The management philosophy adopted by Welch as CEO of General Electric. Because of this, Welch created the most competitive great company (currently broke), and was well appreciated by Drucker.
　
　
In addition to normal training, self-learning, and high self-evaluation, it is even more worth mentioning that "goal management and self-control and performance evaluation" should be taken as the core axis of operation. Just like Haier Group
Enterprise culture, their goal is not only the realization of business goals, but the cultivation of talents. This is especially an example of successful implementation after learning Drucker's theory.
I.

The only and valid definition of an enterprise operation is "creating customers", rather than making profits. Profit is the capital of the future and the check made by the customer. At the same time, profit is also the final benchmark for enterprise business achievements
Accuracy is also the basis for measuring the management capability of managers. However, profit itself is not a goal, but a "necessity", because enterprises only need reasonable profits rather than profits. Therefore, enterprises must objectively set profits
Profit target.

For a target, an enterprise cannot have only one goal. to operate an enterprise, you must strike a balance between many requirements and objectives. Therefore, enterprises must set multiple goals.