Flowers have reopened--"the plight of elephants--internet + ERA of traditional enterprise transformation problems" _ Entrepreneurship

With the advent of the Internet + ERA, the traditional enterprise is like a bloated and clumsy elephant, in the Internet + Mire walk steadily, eventually submerged. In order to avoid becoming the elephant in the mire, tens of thousands of traditional enterprises in the transformation road need a "elephant's predicament--the Internet + ERA of traditional enterprise transformation problem" in the face of complex and changeable market environment.

The first chapter of the elephant's predicament is the change of the Ecological circle: the advent of the Internet + ERA The third section describes the Internet + to the traditional business ecosystem subversion of several forms, such as the Internet + to break the regional constraints and the status of resources and demand reversal; The fourth chapter explains several internet thinking traps which may cause the transformation failure, Take the bandwagon as a trend.

The second chapter from the strategic point of view of the traditional enterprise transformation, the elephant's predicament is divided into resource difficulties, market difficulties, thinking difficult bureau and mode of four major categories, and analyzed the transition strategy, such as the core of the enterprise strategy from the resources to consumers.

Chapter three analyzes the problems of transformation of traditional enterprises from the angle of strategy, and gives the concrete solutions of the channel predicament, the organization predicament, the technical dilemma and the innovation dilemma, such as the bureaucratic system of layer approval should be replaced by flat management, and technological progress should give way to business model innovation.

The fourth chapter starts with the details of enterprise management, analysis of the traditional enterprises in various departments (operations, marketing, human resources, financing and consulting) in the Internet + times, the dilemma of flexible solutions: Break the marketing dilemma can be "people-oriented" from the consumer, but also from the platform to start, break the consultation dilemma to rely on "Exobrain".

As long as you can successfully transform the Internet +, the elephant will be able to dance again.